As a product manager, you need customer feedback to inform your product decisions and help you establish a foolproof product strategy. The more insight you have from customers and prospects, the more fuel you have to drive informed decisions. But without effectively managing the influx of product feedback, you risk leading your roadmap—and product—astray. Our webinar's expert panel will teach you how to turn customer feedback from a firehose of ideas into your team’s most compelling asset. We’ll share specific strategies for leveraging feedback on your roadmap to build a product that not only solves real customer problems, but exceeds expectations.

1. Supercharge Your Product
Roadmap with Customer
Feedback

2. UserTesting is an on-demand human insight
platform that quickly gives companies a
first-person understanding of how their target
audience behaves throughout any
experience and why.
www.usertesting.com
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ProductPlan is the easiest way to plan,
visualize, and communicate your product
strategy. Our roadmap software empowers
you to create beautiful product roadmaps in
minutes.
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3. Agenda
1. Meet the Panel
2. Introduction
3. Panel Discussion:
● Strategies for collecting valuable
feedback
● Leveraging Customer Feedback in
Your Product Process
● Applying Feedback to Empower Your
Organization
4. Live Q&A
Submit questions at any time
during the webinar!

4. Today’s Panel
Jim Semick
Co-founder and Chief
Strategist at ProductPlan
Brian Tran
Director of Product
Management at
UserTesting
Annie Dunham
Director of Product
Management at
ProductPlan

5. Customer Feedback is a Significant Challenge
The most significant product
management challenge is
setting their roadmap
priorities without having
customer feedback (25%).
www.productplan.com/report

6. A Firehose of Feedback
Customer interviews
Cancelation feedback
UX research
Trial feedback
Customer Support
Sales team / prospects
Feedback forms
Surveys / NPS
User communities

7. What is your primary method for
collecting customer feedback?
Poll

9. Strategies for Collecting Valuable
Customer Feedback

10. Distillation &
explanation of
input
Resource
availability
filter
Outbound
Opportunity
Inbound
Business
strategy
filter
Customer feedback
Sales
Exec team
Internal ideas
Support tickets
Product marketing
Usability testing
Interviews
Surveys
Observation
Usage data
Competitor analysis

11. User Community Feedback
Who will be
engaged?
Who is
managing
it?
What is the
right tool for
your needs?

12. Desirable
FeasibleViable
Amazing products

13. How much of your roadmap is
influenced by customer feedback?
Poll

15. Leveraging Customer Feedback in Your
Product Process

17. Pair customer feedback with other types of data to
build a holistic story

18. How do you share customer feedback
across the organization?
Poll

20. Applying Customer Feedback to
Empower Your Organization

21. Why
How
What
Why
Why does this matter? Who does it matter to?
How
The process to build and launch the product
What
The product or service

22. Understand Solve Plan Build Tweak
Surveys
Benchmarking
Analytics
Surveys
Experiment
Info arch tests
A/B Testing
Analytics
Benchmarking
Surveys
QUANT
Interviews
Field studies
Customer feedback
Concept testing
Prototype testing
Preference testing
Usability testing
Interviews
Usability testing
Interviews
Beta feedback
QUAL
Customer Needs
Competitor Analysis
Value Prop
Feature set
Prototype
Pricing
Milestones
Roadmap
Beta
Labs
Optimization
Customer Empathy Throughout the Process

23. Applying Customer Feedback to
Empower Your Organization

24. Live Q&A

25. Thank You
Check out more product content or
get a product demo.
www.productplan.com
www.usertesting.com
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