Curate is a digital media concept and prototype for crowdsourcing content through influencers. The pitchdeck and prototype led to a funding offer from Wayra UK. Check out www.productandgrowth.com to learn more.

2. What’s the
problem?

5. Problem
Content Overflow
Unknown
Unknowns
There’s just too much
content out there already
Finding relevant content outside your area of
expertise is really hard
Reliability
In a world of consumer-led content how
do you filter for quality?

6. How can we
solve it?

7. Curate crowdsources
content by building
community through
influencers.

8. Solution
Tired of the firehouse
High quality content
Engage with experts
Curators Consumers
Develop followership
Build personal brand
Engage audience
AlgorithmsCommunity Collective Intelligence
Building two-sided market place for content curation

9. We believe a select group of
passionate people can
produce more engaging
conversation than a huge
social mob
Why?

10. Content Landscape
Creation Aggregation Curation Consumption
Automatic
grouping of
content through
algorithms
Production of
original content
Passive use
Select the best in
an organized and
contextualized
manner

11. Market Evolution
Web 1.0
One-to-many
Social Media
Many-to-many
Curated Web
Many-to-one
Interface Browser Feeds Collections
% of users
creating content
< 1% ~ 1% > 25%
Value to
user
Consuming
Content
Creating /
Sharing
Capturing /
Collecting
Connection to
other users
Comment within
Community
Share with
Friends
Follow
Taste Experts
Company
NYTimes, WSJ, New Yorker,
The Atlantic, Etc…
Blogger, Facebook, Yelp,
YouTube
Tumblr, Pinterest, Twitter,
Evernote

13. Influencer
Only

15. Influencer
Front
And
Center

16. Follow
Updates

17. Limit # of
Collections

18. Human and Machine
for Relevancy

19. Users suggest new content

20. Validation (in one month!)
Curators Users
Grow slow through quality influencers and content
+20 others!
3151
Validate through focused customer development
Currently conducting user interviews with 100+
users to understand feature requests and refine
product experience

21. Business Model
Premium Curator Features Sponsored Curators Native Ads
 Embeddable blog widget
 Publish to blog + social media
 Newsletter creation tool
 Analytics (outbound + inbound)
 Personalized content discovery
 Affiliate marketing
 Interest based advertising
 Enable brands to curate content
about their products

22. Invite
Startup
Influencers
Growth
Influencers
distribute for us
Optimize for social
sharing and
engagement
Expand to more
communities

23. Team
Name
Business + Growth
Name
Product
Name
UX/UI + Growth
Position
Company
Position
Company
Position
Company
Lead Tech
Director
Position
Company
Position
Company
Position
Company
Position
Company
Position
Company
Position
Company
Position
Company
Position
Company

24. Advisors
NameName Name
Position
Company
Position
Company
Lead Tech
Director
Position
Company
Position
Company
Position
Company
Position
Company

25. Unleash the curator
in you.
www.getcurate.co