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PAH13 Janice Fraser Keynote
1.
Lean Startup Product Teams Janice
Fraser April 2013
2.
© LUXR.CO APRIL
2013
3.
TWEET!
@clevergirl #LeanStartup cc @LUXRCO © LUXR.CO APRIL 2013
4.
June & Pete’
s Wedding Cake © 2013 LUXr Incorporated, www.luxr.co
5.
Pete
June http://saptstrength.com/ © 2013 LUXr Incorporated, www.luxr.co
6.
April
May June July August http://saptstrength.com/ © 2013 LUXr Incorporated, www.luxr.co
7.
sedonaweddingcakes.com © 2013 LUXr
Incorporated, www.luxr.co
8.
freebestpictures.blogspot.com © 2013 LUXr
Incorporated, www.luxr.co
9.
thekitchn.com © 2013 LUXr
Incorporated, www.luxr.co
10.
Zoe Clark, The
Cake Parlour © 2013 LUXr Incorporated, www.luxr.co
11.
sedonaweddingcakes.com
Zoe Clark, The Cake Parlour © 2013 LUXr Incorporated, www.luxr.co
12.
LEAN
Startup © 2013 LUXr Incorporated, www.luxr.co
13.
LEAN
Startup © LUXR.CO APRIL 2013
14.
Build
measure learn! © LUXR.CO APRIL 2013
15.
© LUXR.CO APRIL
2013
16.
Lean Startup is
NOT Cheap Startup Fast Startup Shortcut Startup © LUXR.CO APRIL 2013
17.
Lean Startup is...
An approach for building companies that are creating new products and services in situations of extreme uncertainty. The approach advocates creating small products that test the entrepreneur’s assumptions, and using customer feedback to evolve the product, thereby reducing waste. © LUXR.CO APRIL 2013
18.
1.
List your assumptions. 2. Understand your customers. 3. Experiment efficiently. 4. Adjust direction based on evidence. © LUXR.CO APRIL 2013
19.
Lean Startup advocates
experiments & learning © LUXR.CO APRIL 2013
20.
Go backward to
go forward. Learn Build Measure © LUXR.CO APRIL 2013
21.
Think of it
like this... TDD Test-driven product management A Lean Startup is a test-driven COMPANY © LUXR.CO APRIL 2013
22.
Victory is
measured in learning. © LUXR.CO APRIL 2013
23.
RISK = UNVALIDATED
EFFORT Plot the difference MAKE release MAKE release MAKE release THINK TIME © LUXR.CO APRIL 2013
24.
RISK = UNVALIDATED
EFFORT Lots of little wiggles TIME © LUXR.CO APRIL 2013
25.
Each wiggle is
a learning cycle. RISK = UNVALIDATED EFFORT MEASURE MAKE BUILD release BUILD TIME LEARN © LUXR.CO APRIL 2013
26.
This will change
how you think about your role, your work, your team, your process. © LUXR.CO APRIL 2013
27.
© LUXR.CO APRIL
2013
28.
Principles for Lean
Startup Teams 1. Team first, then product. 2. PM + Dev + UX = 1 Product Team 3. Work out loud. 4. Make processes repeatable, then routine. 5. Don’t get stuck in your happy place. 6. Invest in clarifying the problem. 7. Drive toward goals and measure outcomes. 8. Ideas are cheap. Have a lot of them. 9. Decide quickly. Hold decisions lightly. 10. Don’t carry the past. © LUXR.CO APRIL 2013
29.
Team first,
then product © LUXR.CO APRIL 2013
30.
Team first,
then product • Not just who’s on the team, but how they work together (no ninjas, gurus, rockstars!) • Invest time in developing productive relationships © LUXR.CO APRIL 2013
31.
32.
Chris Min 10 years
as CEO, Wharton MBA, Silicon Valley trained
33.
Burning
social capital © LUXR.CO APRIL 2013
34.
Team first,
then product • Not just who’s on the team, but how they work together (no ninjas, gurus, rockstars!) • Invest time in developing productive relationships • Continuous process improvement © LUXR.CO APRIL 2013
35.
Why does this
matter to Lean Startups? • Most of your decisions as a team, as a company, will be wrong. • Flexible teams can solve almost any problem. • A trusting team wastes little time on pettiness, hurt feelings, arguments © LUXR.CO APRIL 2013
36.
Lean Startup teams
believe in... (from Lean Manufacturing and Extreme Programming) Simplicity Courage Trust Process Continuous Improvement © LUXR.CO APRIL 2013
37.
The Influence of
Agile “The courage to speak truths, pleasant or unpleasant, fosters communication and trust. “The courage to discard failing solutions and seek new ones encourages simplicity. “The courage to seek real, concrete answers creates feedback.” © LUXR.CO APRIL 2013
38.
If you get
the team right, you’ll find your way to the right product. © LUXR.CO APRIL 2013
39.
Don’t carry the
past. © LUXR.CO APRIL 2013
40.
© LUXR.CO APRIL
2013
41.
Tom Conrad
Grew Pandora from 10 people to IPO © LUXR.CO APRIL 2013
42.
© LUXR.CO APRIL
2013
43.
© LUXR.CO APRIL
2013
44.
© LUXR.CO APRIL
2013
45.
© LUXR.CO APRIL
2013
46.
Pandora-Style Planning
• Whole company (up to 6 ppl), every 60 or 90 days. • Ahead of the meeting, everyone submits requests to the CEO/ CTO, with the prompt “We would be stupid not to…” • Submit each idea as a slide, with a headline and a few bullet points to explain. • 70-100 items. CEO/CTO de-duplicates and assigns a $-value that represents the amount of effort • “Dollars” are created in an amount that represents current capaticy, divided equally among the 6 participants. • Day-long working session to “shop” for the most important items. • Chuck the unfunded. Group the fully funded, nearly funded, radically under-funded. • Discuss and bargain until you have a set of fully funded items. © LUXR.CO APRIL 2013
47.
Yesterday... © LUXR.CO APRIL
2013
48.
© LUXR.CO APRIL
2013
49.
WHICH LEADS US
TO Icebox Zero © LUXR.CO APRIL 2013
50.
Icebox Zero
• User stories go stale after 60 days. • Rewrite as high-level objectives and put those into the 60-day planning process. • When the high-level objectives are “funded”, rewrite the stories...better, stronger, more relevant, based on newest learning and metrics. © LUXR.CO APRIL 2013
51.
Thank you!
happiness@luxr.co #LeanStartup cc @LUXRCO, @clevergirl © LUXR.CO APRIL 2013
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