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2MarketingMix.ppt
1.
The Marketing “Mix”
2.
Marketing Mix –
4Ps The marketing mix elements that make up an organization’s marketing program: 1. Product 2. Promotion 3. Price 4. Place These are management decisions, controllable factors
3.
Marketing function relates
to many people, groups, and forces
4.
Marketing’s first task: discovering
consumer needs
5.
Marketing’s second task:
satisfying consumer needs
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