This simple coding sheet accompanies a project in my communication research class. The assignment is discussed on my blog: MattKushin.com

1. Coder’s Name: ___________________
Dr. Kushin | Comm 435 Communication Research | Shepherd University
Project 1 Coding Sheet: Media Coverage of Netflix
Article Details:
Headline(ArticleTitle)
Publication Name:
Byline(author);
Date:
Placement
The term “Netflix” is located in (circleall thatapply):
1) Headline 2) Top 20% of Article 3) Bottom 80% 4) None
The term “Stranger Things” is located in:
1) Headline 2) Top 20% of Article 3) Bottom 80% 4) None
Share of Voice:
Netflix: 1) Exclusive 2) Dominant 3) Average 4) Minimal
Stranger Things: 1) Exclusive 2) Dominant 3) Average 4) Minimal
Competitors Mentioned:
HBO Go 1) Yes 2) No
Amazon Prime 1) Yes 2) No
Hulu Plus 1) Yes 2) No
SlingTelevision 1) Yes 2) No
Key Messages Communicated:
Select what applies for each key message
1. Netflix is an Internet television
network redefining the online
streamingexperience by
offering high-quality original
programming.
2. Stranger Things is an excellent
show for those who like
nostalgia
3. Season 2 of “Stranger Things” is
highly anticipated,creating
excitement in the media
entertainment world.
1) Amplified message
2) Full Message
3) Partial Message
4) No message
5) Incorrectmessage
6) Negative message
1) Amplified message
2) Full Message
3) Partial Message
4) No message
5) Incorrectmessage
6) Negative message
1) Amplified message
2) Full Message
3) Partial Message
4) No message
5) Incorrectmessage
6) Negative message