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Ten Questions
That a CFO
Should Ask Their
Controller
Marc Linden,
CFO, Intacct
Ken Cucarola,
CFO, Teachscape
Gregg Leach,
CFO, Able Engineering
Meet Your Panelists
• Moderator: Marc Linden, CFO, Intacct
• Ken Cucarola, CFO, Teachscape

• Gregg Leach, CFO, Able Engineering

© 2014 Proformative
Areas of Questioning

Make my business
more efficient

Drive performance
and growth



Process automation



Track true financials and operations



Oversight and controls



Visibility for planning/strategy



Accuracy and compliance



Flexibility as needs change

Better Every Day

Controls

© 2014 Proformative

Efficiency

Managing for Long-Term

Visibility

Leadership
Controls

Questions to ask
1.

Who has access to what functionality in
the accounting system? How is that
documented? Who approves changes?

2.

How many manual journal entries are
we making during the close process?
What exceptions are our auditors
finding?



There should be a single
administrator of the system. User
rights and changes should be made
according a documented approval
process.



Audit difficulties and exceptions
should be used as a guide for areas
needing process improvement or
automation.

How many sales orders or invoices are
cancelled and re-billed, and what are
the primary causes? How many dollars
are involved?

3.

Best Practices

© 2014 Proformative
Efficiency

Questions to ask
4.
5.

6.

How long does it take to close
the books?
Show me everything we are
doing in Excel. Why are we
using Excel?

What is our volume of
transactions - how many
invoices, vendor payments?
How do we measure quality?

© 2014 Proformative

Best Practices


Examine ways to automate
manual or growing processes.



Accounting staff should grow
more slowly than overall revenue
or business growth.



Timeliness of the close process
and accounting staff growth
should be used as measures of
department efficiency.
Visibility

Questions to ask

7. Do we have one integrated
system for both our financial
information and our operating
metrics?
8. Why do we have so many
reports?

© 2014 Proformative

Best Practices


A single reporting system
removes unproductive
reconciliation time.



Online self-service reports let you
see which ones are most valuable.
Leadership

Questions to Ask

9. What are the management
judgments we make as we
prepare the financial statements?
10.Where should we invest our
next dollar in the finance
department?

© 2014 Proformative

Best Practices


Determine which financial data
are facts and which are opinions.



Prioritize the problem areas and
focus resources where they are
most needed. Cloud helps
simplify, centralize, and
automate.
How Technology Can Help

Make my business
more efficient
Once you’ve mastered
day-to-day complexity …

© 2014 Proformative

Drive performance
and growth
… you can think
long-term
Proformative is the largest
and fastest growing online
resource and professional
network for senior finance,
accounting and related
professionals.
Learn more about us now!

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Ten Questions That a CFO Should Ask Their Controller

  • 1. Ten Questions That a CFO Should Ask Their Controller Marc Linden, CFO, Intacct Ken Cucarola, CFO, Teachscape Gregg Leach, CFO, Able Engineering
  • 2. Meet Your Panelists • Moderator: Marc Linden, CFO, Intacct • Ken Cucarola, CFO, Teachscape • Gregg Leach, CFO, Able Engineering © 2014 Proformative
  • 3. Areas of Questioning Make my business more efficient Drive performance and growth  Process automation  Track true financials and operations  Oversight and controls  Visibility for planning/strategy  Accuracy and compliance  Flexibility as needs change Better Every Day Controls © 2014 Proformative Efficiency Managing for Long-Term Visibility Leadership
  • 4. Controls Questions to ask 1. Who has access to what functionality in the accounting system? How is that documented? Who approves changes? 2. How many manual journal entries are we making during the close process? What exceptions are our auditors finding?  There should be a single administrator of the system. User rights and changes should be made according a documented approval process.  Audit difficulties and exceptions should be used as a guide for areas needing process improvement or automation. How many sales orders or invoices are cancelled and re-billed, and what are the primary causes? How many dollars are involved? 3. Best Practices © 2014 Proformative
  • 5. Efficiency Questions to ask 4. 5. 6. How long does it take to close the books? Show me everything we are doing in Excel. Why are we using Excel? What is our volume of transactions - how many invoices, vendor payments? How do we measure quality? © 2014 Proformative Best Practices  Examine ways to automate manual or growing processes.  Accounting staff should grow more slowly than overall revenue or business growth.  Timeliness of the close process and accounting staff growth should be used as measures of department efficiency.
  • 6. Visibility Questions to ask 7. Do we have one integrated system for both our financial information and our operating metrics? 8. Why do we have so many reports? © 2014 Proformative Best Practices  A single reporting system removes unproductive reconciliation time.  Online self-service reports let you see which ones are most valuable.
  • 7. Leadership Questions to Ask 9. What are the management judgments we make as we prepare the financial statements? 10.Where should we invest our next dollar in the finance department? © 2014 Proformative Best Practices  Determine which financial data are facts and which are opinions.  Prioritize the problem areas and focus resources where they are most needed. Cloud helps simplify, centralize, and automate.
  • 8. How Technology Can Help Make my business more efficient Once you’ve mastered day-to-day complexity … © 2014 Proformative Drive performance and growth … you can think long-term
  • 9. Proformative is the largest and fastest growing online resource and professional network for senior finance, accounting and related professionals. Learn more about us now!

Notas del editor

  1. Many of you, like me, did not become a CFO coming up through a CPA track. To be an effective financial leader, it is critical to work closely with your Controller to understand the ins and outs of the accounting functions at your business, and then to focus on the 2 types of opportunities you have to lead change in your organization.First is making you business more efficient. By automating processes, improving oversight and controls and increasing accuracy and compliance, you can make your business run better. This is the every day, every week, every month stuff. With the right financial system and processes in place, you run more efficiently, while letting each part of the organization use the best tools for their part of the job. We’ll talk about the controls and efficiency measures you need to be asking about to do this.But that’s not enough. Second, you as CFO need to drive performance and growth. Your financial team should be asked to do more than execute a process. You and your team are expected to provide information – valuable information – to run your business better. Its one thing to have a snapshot dashboard of metrics. You really need to dig deeper to understand the true dynamics of your business. ONLY with visibility into both your financial and operating data canyou make better long-term, strategic decisions. We’ll talk about what it takes to get there.Efficiency plus growth. You need both. Here are the ten questions to ask to get on the right path.
  2. Coming back to why CFOs like you love your Controllers who love Intacct - we help you drive higher performance and growth… .It’s hard to think big picture if the little stuff is getting in the way.With Intacct, once you’ve mastered the day to day complexity through our automation solutions, you can then plan and act for the long term.We give you the tools to think long-term by not only having key metrics at your fingertips but deeper insight to know what to do about them.