Reach 600,000 CFOs and other senior corporate finance professionals. Learn about Thought Leadership Marketing (TLM) & Demand Generation solutions by Proformative.

1. THE RESOURCE FOR CORPORATE FINANCE, ACCOUNTING & TREASURY PROFESSIONALS
The Leader in Branding and Lead Generation to
Corporate Finance, Accounting and Treasury Executives

3. Proformative Audience Growth
3X Growth in 2011

4. Audience Engagement
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5. Audience Demographics
Executive Audience by Title
VP, 27% Director, 33
%
CXX , 25%
Manager, 7%
Indiv
Contrib, 8%
600,000+ Constituents
52% of all Proformative members are Senior Executives
and more than 85% have significant buying power

6. Audience Demographics
Executive Audience by Company Size All Major Industries Represented
(# Employees) 1. Financial Services
1 to 2. Manufacturing
99, 29% 3. Consulting
500 4. Accounting, Auditing Services
+, 53% 5. Computer Software
6. Banking
7. Hospital, Health Care, Medicine
100 to 8. Information Technology, Services
499, 18%
9. Liability & benefit insurers/brokers
Proformative members represent companies of all sizes
and industries – including the majority of the Fortune 500

7. Select Partners
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8. • Easier targeted engagement with a single investment
• Expanded reach to a desirable “decision-maker” audience
• Enhanced frequency of your message across multiple platforms
• Engagement with a powerful, elusive community of influencers
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9. Comprehensive Marketing Strategy
Business Directory Sponsored Content
Webinars
White Papers Ask the Expert
Seminars
Email Programs Surveys
Lead Generation Brand Building
Increased Sales

10. B2B Directory: Your Proformative “Footprint”
Directory
content is
searchable on
Proformative
and all other
major search
engines
Featured
Videos and
Recent
Reviews are
prominently
displayed

11. Platinum Directory with
News, Events, Blogs, White
Papers, Video’s and Reviews

12. Event Promotion
Displaying your events in your Directory also
promotes them on Proformative’s main Event
page giving your event more exposure and
increasing traffic to your directory.

13. Videos on Display
Video’s help promote
and drive additional
traffic to your
Directory

14. White Papers generate real-time leads
White Papers
provide unlimited
leads

15. Reviews Increase Traffic
Directories with reviews receive 40% more traffic*, and Businesses are 63% more likely to
purchase based on peer reviews**.
* Based on Proformative analytic data
** Based on Bazaar 2012 survey

16. Comprehensive Reporting
Report run for
30 day time
frame
Actions are
customer link
clicks or
downloads
that generate
leads

17. Reporting Continued…
Reviews are
the largest
traffic
driver
Track your
white paper
downloads

18. Featured Articles
Featured Articles with
action link drives
leads and branding
exposure

19. On-Site Sponsorship

20. Sample Proformative Events for 2012
Sample Event Sponsors:

21. Event Promotion
Proformative host Seminars in
most major US cities
Proformative hosts more
than 100 events a year

22. Why Proformative?
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23. THE RESOURCE FOR CORPORATE FINANCE, ACCOUNTING & TREASURY PROFESSIONALS
www.proformative.com
sales@proformative.com
(408) 400-3993