IBM WebSphere Direction by Dave MacDonald for Summit by the Sea

1. 0
IBM WebSphere
Reinvent Your Enterprise
David MacDonald
IBM – Vice President
WebSphere Sales North America
August 21, 2014
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2. 1
Shifts
in the digital economy
Shift in personalized computing towards
mobile using cloud-based services
Shift towards unbundling
business offerings
Shift towards killer-apps
disrupting entire industries

3. 2
Composabile Enterprises will thrive
Transform how you engage with your
ecosystem
Restlessly reinvent and innovate
your processes
Make better decisions with
Real-time Actionable Insights
Accelerate your time to market
Integrate across the enterprise
A Building Block Approach

4. 3
Reinvent your Enterprise with CAMS
Cloud as the growth engine
of your business
Mobile & Social to reinvent
how you engage
Analytics to transform your
enterprise and industry

5. 4
Cloud
as the Growth Engine for Business
IBM is making major investments in cloud.
$1.2B
Data Center
Expansion
$2B
SoftLayer
Acquisition
$7B+
Acquisition
Investment
100+
PaaS & SaaS
Offerings
40,000+
Experts

6. 5
Clients succeed with IBM Cloud Solutions
Fast, Flexible Test Environment
 IBM PureApplication System with patterns improves time to market
Rapid Deployment of New Transactional Applications
 PureApplication System helped the company optimize and consolidate its infrastructure, decreasing
maintenance costs, and raising service level for customers
Jumpstarting the API Economy
 Bluemix catalog allows developers to seamlessly extend products to cloud and mobile devices.

7. 6
Mobile changes engagement
84% of
Smartphone
users check
an app as
soon as they
wake up

8. 7
Clients succeed with IBM Mobile Solutions
Consistent Omni-channel marketing
 IBM WorkLight keeps mobile app in sync with web site, supports emerging device capabilities such
as “talking” shelf tags and mobile payments.
Rapid Deployment of New Mobile Applications
 Use WorkLight to develop mobile apps within weeks to support customer search for in-network
doctors and treatment facilities, search for pharmacies and customer inquiry on the status of patient
claims and benefits.
Personalizing the Customer Experience
 Integrated MessageSight to quickly route information from thousands of sensors in each car, while
infusing that data with intelligence to improve decision-making.

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Analytics – We are overloaded with data,
but lacking insight!
as much data and content
over coming decade 44x Business leaders frequently make
2009: 800,000 petabytes
2020: 35 zettabytes
decisions based on information
they don’t trust, or don’t have 1in3
Business leaders say they don’t
have access to the information
they need to do their jobs 1in2
83%
of CIOs cited “Business
intelligence and analytics” as part
of their visionary plans to enhance
competitiveness
of CEOs need to do a better job
capturing and understanding
information rapidly in order to
make swift business decisions 60%
of world’s data is unstructured 80%

10. 9
Clients succeed with IBM Analytics Solutions
Innovative Solutions through Data Orchestration
 BPM serves as the orchestration engine for transactions between healthcare providers, genomic
sequencing labs and genome interpretation providers ensuring data integration.
Ensuring Real-Time Data for Analytics
 The solution's underlying data warehouse is dynamically updated with near-real-time feeds of current
flight planning and scheduling data allowing them to save several million dollars a year in overall fuel
costs.
Expanding the Customer Base and Increasing Sales
 IBM BPM aggregates data to gain a deeper understanding of customer behavior, resulting in 20%
increase in sales, 15% boost in customer satisfaction and 3-5% improvement in cross selling value-added
services.

11. 10
Internet of Things
Connecting devices & people
Source:http://www.digitalcommunities.com/articles/FutureStructure-The-New-Framework-for-Communities.html

12. 11
Clients succeed with IoT Solutions
Improved Care through Location Analysis
 IBM Operational Decision Manager correlates time stamps and events from real-time location
tracking system. 100 percent of physicians & nurses at Osler said the solution probably or definitely
will improve patient flows and overcrowding.
Tourist Management through Sensors
 IBM BPM solution interacts with sensors and devices, helping the city to locate and guide tourists.
City optimizes resources, propelling tourism and improving the quality of life for both citizens.
Real-time Customer Interaction
 IBM MessageSight scalability and security capabilities allows for deployment of new services to
millions of customers without compromising customer privacy or quality of service.

13. 12
WebSphere Capabilities
Cloud
 Economically scale deployment of cloud centric and cloud enabled workloads
to deliver best in class deployment and support in private or public cloud
 Composable services environment to rapidly develop and deploy applications
Internet of Things
 Connecting sensors through integration and driving actions based on analytics
 Solutions to quickly develop and manage APIs enabling new business models
and expanding the reach of organizations
Social
 Built in coaches enable workers to find the right individual to ensure collaboration
 Platforms for developing social engagement models and integrating to transform
the business
Mobile
 Platform for development, deployment and cross device mobile apps
 Management of apps, devices, security and mobile analytics to ensure security,
and user insights
Analytics
 Integrate data sources and data, routing it to the right decision maker in a form
they can use in a timely manner
 Continuous monitoring of streaming data to provide real-time insight

14. 13
WebSphere – Best Capabilities & Highest Market Share
Magic Quadrant for On-Premises Application Platforms Magic Quadrant for Mobile Application Development Platforms

15. 14
Thank You