3. SEMRush is a
competitor research
tool with a regularly
updated database of
over 95 million of the
most expensive
keywords used to
drive traffic to
websites through
Google Adwords and
Google’s organic
search results.
5. Webinar main points
Differences between manual & algorithmic
penalties
Penguin-related penalties
Panda-related penalties
How to diagnose what you’ve suffered from
How to get ready for a reconsideration request
submission & how to submit it correctly
16. Low-quality site characteristics
1. Poor quality content
2. Duplicate content
3. Large amount of advertising
4. Content that doesn’t bring any value to users
18. Panda poll
1. Is your site not appearing in Google
search results, or is it performing
more poorly than it once did?
2. Was there a Panda update recently?
(http://moz.com/google-algorithm-change)
3. Did you discover duplicate content on your site?
19. Penguin poll
1. Is your site not appearing in Google
search results, or is it performing
more poorly than it once did?
2. Was there a Penguin update recently?
3. Did you discover an excessive number of inbound
links with keyword-rich anchors pointing to your site?
20. What to Do & How to Get Ready
For a Reconsideration Request
Submission
21. Panda algorithmic penalties & low-quality,
content-related manual actions
1. Remove duplicate content (duplicate
content pages) from your site
2. Write high-quality, unique content
3. Bring value
22. Penguin algorithmic penalties & unnatural linksrelated manual actions
1. Download inbound links
2. Analyze links pointing to your site
23. Penguin algorithmic penalties & unnatural linksrelated manual actions
1. Keyword-rich anchors
2. Article catalogues
3. Link exchange sites
4. Sponsored reviews
5. Catalogues for site submission
6. Footer links
24. Penguin algorithmic penalties & unnatural linksrelated manual actions
1. Download inbound links
2. Analyze links pointing to your site
3. Take bad inbound links down
(http://www.promodo.com/blog/webinar-materials-toolkit-for-diy-seo-audit-of-your-website)
4. Disavow bad backlinks
5. Document the efforts done
6. Send the reconsideration
request
26. What are we going to talk about?
• Diagnose what penalties you’re suffering from
• Find whether your competitors suffered from
Google penalties and grab all the benefits at
once
• Find not provided keywords (which are really
not so “not provided”)
28. How can you find the reasons?
• Analyzing changes in rankings and site
indexation
• Walking through backlinks and sorting out the
bad ones
• Working with a duplicate content and other
related issues
30. Changes in website rankings
Google Analytics
• The best indicator is a sharp drop in organic Google
traffic
• A site search has shown a problems with rankings for a
branded queries or website name
31. Changes in website rankings
How to set up search queries report in Google Analytics?
32. Changes in website rankings
How to set up search queries report in Google Analytics?
1
4
2
3
40. Free online marketing audit
We would like to invite you all to a free, 10-15 minutes-long,
personalized webinar for a quick audit of your website and
marketing campaigns by Google-certified experts.
-
Quick usability audit of the existing site;
Quick SEO audit and review of existing analytics;
Audit of PPC campaigns;
Technical audit;
Best practices of conversion rate optimization;
General online marketing strategy insights.
Free online marketing audit
http://www.lp.promodo.com/guides/free-site-audit/
41. Thank you for attending!
Katherine Golovinova
Alexandra Tachalova
e-mail: e.golovinova@promodo.com
Skype: katherineglvnv
e-mail: a.tachalova@semrush.com
Skype: a.tachalova
SEO & Marketing Specialist
at Promodo
Marketing Manager
at SEMrush