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Presentation on Social Media Strategy for Indiana State Museum and Indiana Historic Sites.

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LEVERAGING THE WEB with SOCIAL MEDIA, SEARCH AND ONLINE MARKETING
AGENDA 1. Why Should You Care 2. Social Media & Search: -Four Important Steps 3. Assignments 4. Let’s Test Some Tools Out Slides Available at www.Proofseo.com/ism
We love being connected…in fact we are addicted to it!
The Last 60 Seconds • 694,445 searches on Google • 695,000 Facebook updates • 370,00 minutes of calls on Skype • 98,000 tweets • 12,000 new ads on Craigslist • 1,500 new blog posts • 600 new YouTube videos • 320 new Twitter accounts • 100 new LinkedIn accounts • 60 new blogs were created • 168 million emails sent
People Are Talking About You
The Social Media Framework Any successful social media presence has three elements1: 1. Homebase – Your own website 2. Embassies – Facebook, Twitter 3. Outposts – Google Alerts, HootSuite 1Michael Hyatt’s Social Media Framework
STEP #1
Google Suggest
Google Trends
Twitter Advanced Search
Google Adwords Tool
Hoot Suite
#2 Create Quality, Engaging Content
What Do People Care About? • Why do people care about the ISM or Historical sites? • What are they hoping to get (coupons, info, education, etc.)? • What do they want in exchange for a slice of their attention?
Use Images, Videos, and Infographics People love to share these.
# 3 Engage People
HOW DO YOU ENGAGE PEOPLE ONLINE? Created by Michael Port, author of “The Think Big Manifesto”
AN EXAMPLE OF BUILDING A COMMUNITY
User Voice
YOU DON’T HAVE TO DO EVERYTHING
Measure #4 Measure THIS IS THE HARD PART!!
What You Can Learn • How someone found your site • Which pieces of your content are the least and most popular • The Demographics of Users • How many people you influence • Compare your facebook/twitter presence virus your competitors • Which of your “tweets” are the most popular
#3 Assignments
Slide on Google grants
Ad Example
Update Your Google Places Page
Trip Advisor
Questions? Stacie@proofseo.com @Proof_SEO Facebook.com/ProofSEO Slides Available at www.Proofseo.com/ism

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Notas del editor

  1. No wonder we can never keep up with our inboxes!
  2. South Side ExampleTwitter is your first reaction to Twitter was Stupid..My cat rolled over, someone is ti thought you were pretty smart. Cats…Pass the IQ test Light went on…The power of search. “Or condition” Monitor what the world is saying about me, product, completion for free without viloting any laws. Heck, I don’t
  3. HootSuite allows you to create custom filters to determine what’s trending. For example, our company is based in Indianapolis. So I have a #Indy feed saved so I can keep up with events around town. I also have a #blogging and #seo feed to help me know what’s happening on those hashtags in the Twittersphere.  
  4. Example…Invite a person to participate….Vegas Example
  5. Personal Example….I had a friend Facebook me an invitation to an event she was having…”Wine to Water” event. Goal being she wanted to raise enough money to buy one well in Cambodia.
  6. Feedback forums to understand the ideas users care about most.A support ticket system to track and respond customer support requests.A knowledge base to answer common questions and help users find the information they need when they need it. 
  7. Tracking #’s, coupon codes
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