1. PUB 355 Stephanie Lai 301124808 Guerrilla Marketing’s7-Sentence Marketing Plan
2. What is Guerrilla Marketing? Jay Levinson “A body of unconventional ways of pursuing conventional goals” Teaches you how to succeed in your prospects and goals Art that aims to get people to change their minds No profit = not Guerrilla Marketing Invest in: time, energy, imagination and information
3. 1. Explain the purpose of your marketing What physical act do you want people to take? What is the most desired action you wish your prospects to take? Should be explained simply, but with detail
4. 2. Spell out how you achieve that purpose by describing the benefits you provide to clients Emphasizes heavily on what the company identifies as its competitive advantage Your competitive advantage – advantages that your competitors don’t offer Pick out benefits you have that are different selling points that help you stand out from other companies
5. 3. Specify your target market Consider: who are the people most likely to buy/consume your product/service? Who is your audience? Can list primary and secondary audiences (most companies target more than one audience) Define audiences by niches
6. 4. Describe the niche in that market What do you want to be known for? Clearly define niche market(s) Easier to meet needs of smaller markets rather than the needs of EVERYONE
7. 5. Outline the marketing weapons you plan to/will use What tactics will you use to reach your targets/aims? Over100 marketing weapons to choose from in order to help launch marketing attack Crucial to choose most appropriate weapons for the particular things that your company offers
8. 6. Focus on the identity of your business Important for companies to have personalities An image isn’t enough Identities build trust and connections between your company and your niche audiences
9. 7. Establish your marketing budget How much money are you planning to invest into your marketing? Many of the Guerrilla Marketing weapons are free Major investments that do not require money Time Effort Commitment Spend a generous amount on business presentation
