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BiblioNasium	
  	
  
Where	
  Kids	
  Flex	
  Their	
  Reading	
  Muscles!	
  	
  	
  

Marjan	
  Ghara	
  
Founder,	
  CEO	
  
The	
  Parent	
  Dilemma	
  

Where	
  to	
  Start?	
  
The	
  Educator	
  Dilemma:	
  
Books	
  Are	
  Like	
  Shoes?!	
  	
  	
  
The	
  Challenge:	
  

	
  The	
  	
  Fit	
  MaCers	
  	
  

The	
  Opportunity:	
  
What’s	
  Trending	
  MaCers	
  
How	
  Parents	
  Feel	
  

How	
  Kids	
  Feel	
  

How	
  Educators	
  Feel	
  

What	
  happens	
  to	
  the	
  Data?	
  	
  
Our	
  Mission:	
  To	
  Promote	
  and	
  Support	
  
	
  Independent	
  Reading	
  
The	
  BEST	
  Predictor	
  of	
  	
  

Reading	
  Achievement,	
  Reading	
  Comprehension,	
  Verbal	
  Fluency*	
  
20	
  min/day	
  
1,800,000	
  words	
  

1	
  min/day	
  
8,000	
  words	
  

90th	
  percen:le	
  
*Source:	
  Anderson,	
  Wilson,	
  and	
  Fielding	
  (1988)	
  	
  

10th	
  percen:le	
  
Digital	
  Kids	
  

Fit	
  MaCers	
  	
  	
  

Social	
  Kids	
  

Trends	
  MaCer	
  
Built	
  for	
  Kids	
  –	
  Informed	
  by	
  Kids	
  
Engage,	
  Excite,	
  Encourage	
  	
  
Virtual	
  Bookshelves	
  

Connect	
  with	
  Friends	
  

News	
  Feeds	
  

Exchange	
  Recommenda[ons	
  
Mo[vate,	
  Measure,	
  Manage	
  
Challenge	
  

Reward	
  

Track	
  

Report	
  
Reading	
  Levels,	
  Safety,	
  Parent	
  Involvement	
  
Reading	
  Level	
  Info	
  

Parent	
  Challenges	
  

COPPA	
  

Access	
  to	
  Educator	
  Recommended	
  List	
  
How	
  Children	
  Discover	
  Books	
  
Search	
  Func[on:	
  By	
  Title,	
  Author,	
  Category,	
  Reading	
  Level	
  	
  
	
  	
  

Personal	
  Recommenda[ons	
  from:	
  Friends,	
  Teacher/Librarian,	
  Parents	
  
	
  

Teacher/Librarian:	
  Required,	
  Recommended,	
  Favorite	
  Lists	
  
	
  

Friends:	
  	
  Book	
  	
  Shelves,	
  Favorites,	
  Reviews	
  	
  
Parent	
  :	
  Favorite,	
  Suggested	
  

Discovery	
  through	
  News	
  Feed	
  
Sugges[ons	
  from	
  Coach	
  C.	
  Manzee	
  
	
  

	
  	
  
	
  

	
  	
  
User	
  Trac[on	
  
Sog	
  Launch:	
  June	
  2012	
  

	
  

77,244

Total	
  Registered	
  Students	
  
	
  

1	
  Million+	
  

Average	
  Monthly	
  Page	
  Views	
  
	
  

7:49	
  minutes	
  
Avg.	
  Visit	
  Dura[on	
  
	
  

541,762	
   	
  

Books	
  Shelved	
  on	
  our	
  site	
  
	
  

3000+	
  /30+	
  

Schools/Countries	
  
	
  

Global	
  Par[cipa[on	
  
Book	
  Data	
  –	
  As	
  of	
  Dec	
  2013	
  
	
  

	
  

70,913

Unique	
  Titles	
  on	
  the	
  Shelves	
  
	
  
	
  

26,964	
  

Number	
  of	
  [mes	
  #1	
  Book	
  on	
  the	
  Kids	
  
list	
  was	
  recommended	
  
	
  
	
  
	
  
	
  

Top	
  2	
  Recommended	
  Books	
  
By	
  Kids	
  To	
  Kids	
  	
  
Diary	
  of	
  Wimpy	
  Kid	
  #8	
  
Wonder	
  
	
  

Top	
  2	
  Recommended	
  Books	
  
By	
  Teachers	
  To	
  Kids	
  	
  
The	
  One	
  &	
  Only	
  Ivan	
  
Wonder	
  
	
  
Top	
  2	
  Recommended	
  Books	
  
By	
  Parents	
  To	
  kids	
  	
  
CharloCe’s	
  Web	
  
Wonder	
  
Organic	
  Adop[on	
  through	
  Social	
  Media	
  
Future	
  Community	
  Engagement 	
  	
  
Open	
  Kids	
  Reviews	
  
Students	
  as	
  Video	
  Reporters	
  	
  
Book	
  Video	
  Trailers	
  	
  
Author	
  Videos	
  
School	
  Wide	
  Reading	
  Challenges	
  –	
  Million	
  Minutes	
  
Book	
  Clubs/Book	
  of	
  the	
  Month	
  	
  
Series	
  or	
  Genre	
  Challenges	
  
More	
  Parents	
  Engagement	
  	
  

	
  
BiblioNasium	
  

Where	
  Kids	
  Flex	
  Their	
  Reading	
  Muscles	
  

@BiblioNasium	
  

BiblioNasium	
  
Marjang@BiblioNasium.com	
  

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Let’s Talk About Books: Building a Safe Space for Kids (and Their Grown-ups) to Find, Buy, and Review Books Online (Marjan Ghara, BiblioNasium)

  • 1. BiblioNasium     Where  Kids  Flex  Their  Reading  Muscles!       Marjan  Ghara   Founder,  CEO  
  • 2. The  Parent  Dilemma   Where  to  Start?  
  • 4. Books  Are  Like  Shoes?!       The  Challenge:    The    Fit  MaCers     The  Opportunity:   What’s  Trending  MaCers  
  • 5. How  Parents  Feel   How  Kids  Feel   How  Educators  Feel   What  happens  to  the  Data?    
  • 6. Our  Mission:  To  Promote  and  Support    Independent  Reading   The  BEST  Predictor  of     Reading  Achievement,  Reading  Comprehension,  Verbal  Fluency*   20  min/day   1,800,000  words   1  min/day   8,000  words   90th  percen:le   *Source:  Anderson,  Wilson,  and  Fielding  (1988)     10th  percen:le  
  • 7. Digital  Kids   Fit  MaCers       Social  Kids   Trends  MaCer  
  • 8. Built  for  Kids  –  Informed  by  Kids  
  • 9. Engage,  Excite,  Encourage     Virtual  Bookshelves   Connect  with  Friends   News  Feeds   Exchange  Recommenda[ons  
  • 10.
  • 11. Mo[vate,  Measure,  Manage   Challenge   Reward   Track   Report  
  • 12. Reading  Levels,  Safety,  Parent  Involvement   Reading  Level  Info   Parent  Challenges   COPPA   Access  to  Educator  Recommended  List  
  • 13. How  Children  Discover  Books   Search  Func[on:  By  Title,  Author,  Category,  Reading  Level         Personal  Recommenda[ons  from:  Friends,  Teacher/Librarian,  Parents     Teacher/Librarian:  Required,  Recommended,  Favorite  Lists     Friends:    Book    Shelves,  Favorites,  Reviews     Parent  :  Favorite,  Suggested   Discovery  through  News  Feed   Sugges[ons  from  Coach  C.  Manzee              
  • 14. User  Trac[on   Sog  Launch:  June  2012     77,244 Total  Registered  Students     1  Million+   Average  Monthly  Page  Views     7:49  minutes   Avg.  Visit  Dura[on     541,762     Books  Shelved  on  our  site     3000+  /30+   Schools/Countries     Global  Par[cipa[on  
  • 15. Book  Data  –  As  of  Dec  2013       70,913 Unique  Titles  on  the  Shelves       26,964   Number  of  [mes  #1  Book  on  the  Kids   list  was  recommended           Top  2  Recommended  Books   By  Kids  To  Kids     Diary  of  Wimpy  Kid  #8   Wonder     Top  2  Recommended  Books   By  Teachers  To  Kids     The  One  &  Only  Ivan   Wonder     Top  2  Recommended  Books   By  Parents  To  kids     CharloCe’s  Web   Wonder  
  • 16. Organic  Adop[on  through  Social  Media  
  • 17. Future  Community  Engagement     Open  Kids  Reviews   Students  as  Video  Reporters     Book  Video  Trailers     Author  Videos   School  Wide  Reading  Challenges  –  Million  Minutes   Book  Clubs/Book  of  the  Month     Series  or  Genre  Challenges   More  Parents  Engagement      
  • 18. BiblioNasium   Where  Kids  Flex  Their  Reading  Muscles   @BiblioNasium   BiblioNasium   Marjang@BiblioNasium.com