Making the Connection: How to increase your discoverability

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Patricia Payton of Bowker amplifies on a portion of the metadata conversation: search engine optimization. She will help new epublishers understand the tricks of anticipating how your content will be discovered and making sure that it is carrying the tagging that will make searches in Google and other search engines return your book as an option when they should.

Tecnología Empresariales

Making the Connection

How to increase your discoverability

Agenda
• Identifiers for Digital Works
• Full Content Indexing

Bowker is a registration agency for:

ISNI 1422 4586 3573 0476 ISTC 03A 2009 000C299F D ISBN 13 : 978-0-7653-2990-5 doi:10.1038/nphys1170

5

Multimedia Content Linkage

Singer

Broadway Performer
Soap Opera Actor

Movie Actor

Identifier Services – Identifiers

ISNI ISNI ISTC
DOI

ISTC
ISNI
ISTC ISBN ISBN

ISBN

ISBN DOI Content

16

ISBN
ISTC
ISNI
DOI
SAN
Widgets
Bar Codes
Book as an App

ONIX:
the international standard for
representing & communicating book
industry product information
in electronic form

<relevant-word>
<relevant-word-score>2.6</relevant-word-score>
<relevant-word-frequency>26</relevant-word-frequency>
<relevant-word-value>siva vaidhyanathan</relevant-word-value>
</relevant-word>
<relevant-word>
<relevant-word-score>2</relevant-word-score>
<relevant-word-frequency>8</relevant-word-frequency>
<relevant-word-value>anarchist in the library</relevant-word-value>
</relevant-word>
<relevant-word>
<relevant-word-score>1.66666666666667</relevant-word-score>
<relevant-word-frequency>5</relevant-word-frequency>
<relevant-word-value>chris soghoian</relevant-word-value>
</relevant-word>
<relevant-word>
<relevant-word-score>1</relevant-word-score>
<relevant-word-frequency>9</relevant-word-frequency>
<relevant-word-value>wolfram alpha</relevant-word-value>
</relevant-word>
<relevant-word>
<relevant-word-score>0.98</relevant-word-score>
<relevant-word-frequency>49</relevant-word-frequency>
<relevant-word-value>googlization</relevant-word-value>
</relevant-word>

<entity>
<entity-organization>New York Times</entity-organization>
<entity-count>51</entity-count>
</entity>
<entity>
<entity-location>China</entity-location>
<entity-count>145</entity-count>
</entity>
<entity>
<entity-person>Siva Vaidhyanathan</entity-person>
<entity-count>21</entity-count>
</entity>
<entity>
<entity-title>scientists</entity-title>
<entity-count>8</entity-count>
</entity>
<entity>
<entity-time>twentieth century</entity-time>
<entity-count>8</entity-count>
</entity>
<entity>
<entity-nationality>American</entity-nationality>
<entity-count>65</entity-count>
</entity>

Further Information
Identification of eBooks Full Content Indexing
• www.MyIdentifiers.com • www.bowkernews.com/itnews/
• Beat.Barblan@Bowker.com • Patricia.Payton@Bowker.com
• isbn.org
• isbn-international.org
• istc-international.org
• doi.org
• isni.org
• bisg.org

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