There have always been stories. In all cultures and traditions. Every generation is better for stories. Through them, kids gain empathy, learn traditions, conquer fears, laugh with delight, and discover the world in which they live. Stories pre-date books; and film and TV. And storytellers stepped up to those emerging and disruptive technologies. Is the job of what we've know as book publishers to publish books? Or is it to publish stories? Jess Brallier of Poptropica sees today's digital evolution as the expansion of storytelling, not its constriction. In this presentation, he will talk about his team of storytellers -- writers, illustrators, and programmers -- and how Poptropica is inventing a new publishing model in real time. Whats a publisher to do as kids move beyond linear print literacy? Wheres the business that might exploit interactive storytelling and gaming literacy? What might the model look like? What might it have to do with technology, branding, original IP, licensing, and the tropics?

1. Jess M. Brallier
Publisher, Poptropica and Funbrain
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