Swanna MacNair -- Rethinking Intellectual Property: Publishers creating, controlling, and licensing IP

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At this year’s Frankfurt Book Fair, Lee Brackstone, editorial director of Faber and Faber, said, "The way we're acquiring is changing. We're not necessarily starting with books now; we are copyrighting ideas and turning them into books down the line." Children’s publishers today are increasingly branching into cross-media and franchise development. They are creating new licensing divisions to control global rights and building consumer products teams to see variety of opportunities through to fruition. They are owning and controlling intellectual property in entirely new ways for the publishing business – evolving to look more like Hollywood studios. This panel will discuss the high return on children’s brands and how publishers are working with authors and traditional partners in new ways.

ELECTRIC YARN
A Next Generation Transmedia Firm

www.electric-yarn.com smacnair@electric-yarn.com

Our Vision
Reimagine how stories are developed, told,
experienced and shared

www.electric-yarn.com smacnair@electric-yarn.com

What We Do
We develop intellectual property into digital
products and multi-platform franchises

www.electric-yarn.com smacnair@electric-yarn.com

Josie Robin, Science Fiend
Multi-platform, Edutainment Franchise

Series of Storybook Apps, E-books and Science Games

Brings a love of science and discovery to children
Creates new experiences with larger-than-life storytelling
Promotes a message of girl empowerment

Intelligent and Independent
Curious and Determined
Relatable and Inspirational
Future PhD!

www.electric-yarn.com smacnair@electric-yarn.com

Josie Robin, Science Fiend

Immersive Experience

Pop-Up Lessons

www.electric-yarn.com smacnair@electric-yarn.com

Josie Robin, Science Fiend

Immersive Experience

Pop-Up Lessons

Touch Interactions

www.electric-yarn.com smacnair@electric-yarn.com

Josie Robin, Science Fiend

Immersive Experience

Pop-Up Lessons

Touch Interactions

Digital Ecosystem

www.electric-yarn.com smacnair@electric-yarn.com

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