Metadata is simply information about your content, formatted in a way that makes it easy to share with your partners and users, and that fully enables the “magic” of search algorithms and search engine optimization strategies to work. In this presentation, Bill Newlin will explain the metadata basics: what it is, why it’s important, and how to make sure the metadata on your ebook effectively enables both discovery and transaction.
3. Metadata: Why?
Critical for online discovery, both print and
ebook
Most titles discovered via search query
If title isn’t listed in the top 10-20 results of a query, no chance of
discovery
Many different systems of classification
Amazon, Apple, Barnes & Noble, Bowker, Google, Ingram, etc.
Often not compatible, different catalogs/vendors employ different fields
XML data feed (usually ONIX) must be customized for each vendor
Systems constantly changing
4. Metadata: Where?
Input
Title management system (if working with a publisher or distributor)
Or input directory into vendor system(s)
Output
ONIX feed delivers metadata to various catalogs and vendors
1-2 weeks from input to visibility on catalog/vendor sites
Check output regularly, varies from field to field, site to site
Experiment! No limit to the number of times fields may be changed
5. Metadata: When?
Pre-Publication
Review title/subtitle, cover image, description, author bio, BISAC
Carefully manage publication date
Post-Publication
Add reviews, user feedback, author publicity and promotion
Experiment with subject codes, price, etc.
Brush Up Your Backlist
The stronger the title, the more important to review periodically
6. Metadata: How?
Choose your keywords
https://adwords.google.com/keywordtool
Look for keywords with high monthly searches, low competition
Avoid general terms – aim to be targeted, relevant and specific
Use your keywords
Incorporate into title/subtitle, description, keynote, author bio
Maximize use of BISAC codes
Use multiple codes – at least three “subcategory” codes