The document discusses communication and barriers to effective communication. It defines communication as the process of transmitting messages from a sender to a receiver. The key elements of the communication process are the source, encoding, channel, decoding, and feedback. Barriers to communication can occur at each step and include poor planning, expression, transmission, retention, information overload, noise, and time pressures. Organizational structure can also act as a barrier if it inhibits the free flow of communication across levels. Effective communication is important for sharing information, decision making, and changing attitudes in an organization.

1. Submitted By: Submitted To:
Pulkit Bordia Mr. Lalit Pipliwal Sir
Rahul Sharma
Arpit Sharma
Narayan Singh
Sandeep Kumar
Shubham Patil

2. & Its Barriers

5. Communication
FunctionsTo meet social needs
To enhance and maintain ourselves
To develop relationships
To exchange information
To influence others

6. (Source)
Sender’s
message
Encoding Channel Decoding
Understanding
by receiver
Response
transmission
EncodingchannelDecodingReceiving
response

7. • First element in the process is source of
communication i.e from where the
communication originates.
• Source can be- a person or even a machine.
• The source(sender) initiates the
communication as he has some need, thought,
idea or information, that he wishes to other
person or machine.

8. • The next step in process is encoding the information
that has to be transmitted.
• Encoding of the thoughts produces a message which
can be either verbal or non-verbal.
• Verbal messages are in the form of words and
language.
• Non-verbal would be in the form of body gestures like
wink, smile, wave of hand etc..

9. • The next element in the process of communication is the
channel through which the communication is transmitted.
• In organizations the channels could be-face to face
conversation, written memos , reports , telephonic
exchanges, meetings etc….
• Other channels can be letters, magazines, tv shows, radio
etc.
• For communication to be effective the channel used
should be appropriate.

10. • Decoding and understanding the message constitute
the last two elements in the process of communication
from sender to receiver.
• The receiver first receives the message and decodes
it ,interprets and translates it into thoughts,
understanding and desired response.
• A successful communication occurs when the receiver
decodes the message and attaches the meaning to it
which the sender wished to transmit.

11. • Response and feedback complete the two-way
process of communication.
• Only through feedback the sender comes to
know whether the message has been received
correctly or not.

12. Importan
ce• It is essence of social behavior.
• It helps to control the behavior of the group.
• It fosters motivation.
• To share their feelings in the organization.
• It helps in decision making.
• It helps to change the people’s attitude.

13. • Industry: Internet , Computer software
Telecoms equipment
• Founded: Menlo Park, California
(September 4, 1998)
• Founder(s): Larry Page, Sergey Brin
• Headquarters: Googleplex, Mountain
View, California, U.S.
• Area served: Worldwide
• Key people: Eric Schmidt (Executive
Chairman)
Larry Page (Co-founder and CEO)
Sergey Brin (Co-founder)

14. Corporate
Communication In
GoogleI. Serve Users: There users value Google not only because they
deliver great products and services, but because they hold
themselves to a higher standard in how they treat users and
operate more generally.
II. Avoid Conflicts: In working at Google, they have an obligation
to always do what's best for the company and there users. When
they are in a situation where competing loyalties could cause
them to pursue a personal benefit for their friends or family at
the expense of Google or there users, you may be subject to a
conflict of interest. All of them avoid circumstances that present
even the appearance of such a conflict.

15. • The basic aim of communication is transmission of
meaning or understanding.
• Yet , most of the communications fail to convey the
meaning or develop an understanding of the
communication .
• The failure in communication arises because of certain
blockages or barriers between sender and the receiver .
• In order to make a communication effective, it must be
ensured that these barriers are removed.

16. Process Barrier –
• Lack Of Planning
• Poor Expression
• Loss by Transmission and Poor Retention
Organizational Barriers -
• Organizational Structure
• Information Overload
• Noise
• Time Pressures

17. Every element of the communication model is a potential process
barrier. These barriers can distort the transfer of meaning.
Consider the following examples:
 Sender Barrier
 Encoding Barrier
 Decoding Barrier

18. • The structure of the organization itself acts as a barrier against
the free flow of communication between employees and levels
in the org.
• When the information is channeled through levels of
organization, it become altered as people interpreted facts
differently.