1. Conversions Key applicable methodologies for increasing conversions……. Or what you can do now to get more people buying!

3. Because people don’t!

4. CTA’s

5. Are you making it easy enough?

6. Re-targeting

7. The key strategy for maximum improvements

8. Segmenting

9. Creative solutions to poor quality data

10. Post click

11. The story just begins after they click through

12. Post conversion

14. Conversions What you measure improves............

15. First things first Track your conversions:

16. Our Integration

17. CTA’s – how not 2 Club Med

18. Club Med

19. Club Med

21. Simple design , match website

22. Use all their assets

24. The not opens

25. The clicks

26. The not clicks

27. The converted

29. HTML

30. Spam testing

31. Data ExtractsAnd everything else that comes with putting together an industry leading email program......

32. Top secret..... A little known or advertised fact

34. Sent an email to non-purchasers designed to drive them to purchase.

36. Segmenting and Personalising If you have the data it is easy peasy....

38. When they signed up?

39. Where they came from?

40. Where they are ?

41. Who are they assigned to?

43. Post click Nobody converts at the click

45. Copy

46. Alternative navigationYou only have 7 seconds Make sure you avoid linking through to the home page!

47. Rightmove Examples

48. Rightmove Examples

49. Citrix

50. Post conversions What’s the best lead you could have? “I viewed an online ad and I liked what I saw” “I signed up to the email and got an offer that interested me” “I was recommended your product/service”

51. Give them a cuddle afterwards

53. Because you are great marketers

54. Provide clear CTA’s

55. As people like being told what to do

56. Re-target

57. The smart marketers strategy

58. Segment

59. Because you love thinking outside “the box”

60. Post click

61. We want to seal the deal

62. Post conversion focus

63. Not for “brand new customers only”Follow me @marcmunier and @pure360 Email me marc.munier@pure360.co.uk Or even call me 01273 647880