This document discusses how to integrate social media and email marketing. It recommends driving social interactions through email by including relevant social media logos and content. It also recommends driving email interactions through social media by including email signup calls to action. The key takeaways are that email is effective at driving social interactions when done properly, and focusing efforts on one channel at a time is important.
4. And it isn’t about me
@marcmunier
CM of @pure360
Talks a lot about:
• email
• digital marketing
Occasionally dresses up as smurf.
5. Social and email together
Driving social interactions through email
Driving email interactions through social
Somail
6. Social in email was AMAZING
Insert these simple logos ===
And you’ll increase traffic to these sites by 1000%*
*according to a 2009 Marketing Sherpa report.
12. Takeaways
Email is FANTASTIC at driving social interactions
BUT
Just sticking a logo on your standard email will not work
As with any aspect of marketing – focus on
one thing at a time.
13. Social and email together
Driving social interactions through email
Driving email interactions through social
Somail
19. Social and email together
Driving social interactions through email
Driving email interactions through social
Somail
20. The mashup
There are some general rules we can follow:
Twitter:
• Keep it short
Facebook:
• Make it sharable
LinkedIn
• Relevancy is king
21. What to do with all that data?
Personalised campaigns using what you know:
Instead of “share this”
Try “click to share with your 540 friends”
Campaigns based on:
23. Quick note on video in email
http://bit.ly/4SQINFO
Ok so the email is too long
& doesn’t have an external view
link
But:
Excellent use of video without
the drawbacks.
24. So what did we cover
• Focus on driving social interactions
• Use social to draw people into email
• Email and Social work really really well!
Add this. Share this, tell your friends about this, it’s just so DULL now, even worse it’s now invisible
Everyone should be promoting email subscription via their social channels.
Massive benefits…No need to fill out form – will be pre-populated with basic informaionShows friends who have done the sameCan ask for more informationGet DOB, # of friends as standard.
What can we learn from social interactions that we can use in email marketing