Using retargeting, mobile marketing & social to generate more revenue from your online store
•Descargar como PPTX, PDF•
0 recomendaciones•480 vistas
Recomendados
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (20)
Destacado
Destacado (7)
Similar a Using retargeting, mobile marketing & social to generate more revenue from your online store
Similar a Using retargeting, mobile marketing & social to generate more revenue from your online store (20)
Más de Pure360
Más de Pure360 (20)
Último
Último (20)
Using retargeting, mobile marketing & social to generate more revenue from your online store
- 1. Using email marketing to generate more revenue from your online store RetargetingMobile marketingGetting social
- 2. It’s not about me …
- 3. It isn’t about Pure360 Cue splash of relevant logos
- 10. Targeting based on device
- 11. Getting social
- 12. Using social in email
- 18. Cart Abandonment Consumers are abandoning carts MORE Increase in consideration period Discount vouchers effect How to combat the common issues: Make shipping charges reasonable (47%) Display customer service details (22%)
- 19. Separate yourself from the pack You can rule the ecommerce world!!! Only 30% currently email retarget Only 10% retarget by phone
- 20. Approach Sales approach puts people off... “Complete your transaction now to get 10% off!” Service based approach works much better... “we noticed you had items in your basket, something we can help you with?”
- 22. Use built in tracking to follow recipients after the click
- 23. Web Analytics
- 24. Need to spend money on these – won’t work with GA
- 25. DC storm
- 26. Coremetrics
- 29. How many competitive products
- 31. Email behaviour
- 34. Mobile marketing
- 36. Targeting based on device
- 37. Getting social
- 38. Using social in email
- 41. Data usage has doubled
- 42. 41% increase in the number of users checking email
- 44. What can you imply from mobile
- 47. Size of buttons – small screens & big fingers
- 48. Size of images – even 3G isn’t fast enough!
- 50. More advanced techniques https://bitly.com/design4mobile
- 52. Device Reporting Now you can build dynamic campaigns based on which device they’ve opened your emails on.
- 53. What can you imply from mobile http://bit.ly/hunchinfo
- 54. SMS
- 56. Email behaviour
- 59. Mobile marketing
- 61. Targeting based on device
- 62. Getting social
- 63. Using social in email
- 66. Driving email interactions from social
- 69. People try and do too much
- 70. Not so great
- 71. Textbook example
- 72. Facebook Email Signup is ok…… But the future is the register button:
- 73. What to do with all that data? Personalised campaigns using what you know: Instead of “share this” Try “click to share with your 540 friends” Campaigns based on:
- 74. Getting Social
- 76. Email behaviour
- 79. Mobile marketing
- 81. Targeting based on device
- 82. Getting social
- 83. Using social in email
- 86. Questions >>> Answers Thanks for listening, can’t wait to hear all your questions... Go on... Ask lots Follow me @marcmunier and @pure360 Email me marc.munier@pure360.co.uk Or even call me 01273 647880
- 88. Clear Call to Actions
- 90. Provide clear call to actions
- 91. Provide clear call to actions
- 92. Provide clear call to actions
Notas del editor
- Inbox preview No good without knowing what people are opening onTalk about litmus
- Set width to 650Viewable area is significantly smaller
- PROGRESSIVE DISCLOSURE
- You may not know much about the email address but if you know which device they opened their email on you can do some very specific.
- Even something as simple as displaying a logo indicating the link to their version or including it in the copy.
- Android 71% more likely to have never left the country 12% more likely to have petsIphone67% more likely to have a household income in excess of $200k27% more likely to live in a city
- Some interruptions you should pay attention to.SMSIT takes an average of 27 hours for some one to report a wallet missing – a phone only 68 minutes! It takes 90 minutes for the average person to respond to an email, but only 90 seconds for them to respond to an SMS
- IT takes an average of 27 hours for some one to report a wallet missing – a phone only 68 minutes! It takes 90 minutes for the average person to respond to an email, but only 90 seconds for them to respond to an SMS
- Add this. Share this, tell your friends about this, it’s just so DULL now, even worse it’s now invisible
- Massive benefits…No need to fill out form – will be pre-populated with basic informaionShows friends who have done the sameCan ask for more informationGet DOB, # of friends as standard.