13. Advocates for Legal Access (Burlington, VT)

14. “ Our mission is to provide the Burlington indigent community with legal services for civil rights issues. We exist to eliminate the current iniquities that too many people face when forced to access the American legal system. Our services will exceed the expectations of our customers.”

16. “ To provide the Burlington indigent community with legal services for civil rights issues. We exist to eliminate the current iniquities that too many people face when forced to access the American legal system. Our services will exceed the expectations of our customers.”

18. “ Advocates for Legal Equal Access is a start-up not-for-profit company just beginning operations. We offer much needed public interest legal services for the Burlington, VT market. Marketing is critical to success. The basic market need is an expanded offering of legal services for community members who not currently have access to legal representation.”

20. Geographic area : greater metropolitan city of Burlington (population .9 million) Gender/Age Range : Male & female, all ages Occupation/Income : below $25,000 a year Need: Free or affordable legal representation

25. Financial Objectives: Generated enough funds to be able to bring on board additional legal professionals Decrease the costs associated with serving an individual allowing us to serve more people Maintain positive cash flow

27. Objective: Generate visibility within the Burlington corporate and legal community Strategy: Create greater awareness with potential customers, donors and the city around the services we offer

28. Objective: Increase the amount of corporate fiscal donations by 10% per quarter Strategy: meet with the leaders of different companies and encourage them to make contributions to Advocates

31. Goal: Expand database and increase email addresses to include more referral resources and donors Touch Point #1 – The Qualifier Print and electronic postcard Theme: We want to reach more people in need of our services while reducing costs and waste with print mailings Call to Action: Join our email list – Share with a friend Audience: Existing database Note: Include return to sender if undeliverable on print

32. Touch Point #2 – The Personal Touch Print and electronic letter from ED Theme: Thank you for your involvement with our org. We want to keep you up to date on what is going on over the next year Call to Action: Join our email list – Share with a friend Audience: Existing database Note: Include return to sender if undeliverable on print

33. Touch Point #3 – Comprehensive Touch Print and electronic newsletter Theme: What’s going on at our organization Call to Action: Join our email list – Share with a friend Visit our website Audience: Existing database and additions Note: Include return to sender if undeliverable on print

34. Touch Point #4 – Education Touch (no print) Electronic article or update Theme: Did you know? Call to Action: Share with a friend Visit our website Audience: Existing database and new additions

35. Touch Point #5 – Engagement Touch Print and electronic invite/postcard Theme: Invite to an informal event Call to Action: RSVP Join our email list - Tell a friend Visit our website Audience: Existing database and additions Note: Include return to sender if undeliverable

36. Touch Point #6 – Comprehensive Touch Electronic newsletter Theme: What’s going on at our organization Call to Action : Share with a friend Visit our website Audience: Existing database and additions

37. Touch Point #7 – Education Touch (no print) Electronic article or update Theme: Did you know? Call to Action: Share with a friend Visit our website Audience: Existing database and new additions

38. Touch Point #8 – Ask Touch Electronic letter from ED Theme: Can you help? Call to Action: See our new video on our website Support our program with money or time Share with a friend Audience: Existing database and additions