The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
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1. PR, Publicity, Media , Movies, Events & All promotional
activities
A complete Research, Analysis & Performance
DAA GROUP
2. DAA GROUPis a branding and promotionalGroup based in Mumbai, Jaipur and Ludhiana. The Group specializein
brand strategy,brand consultancy, design & Allpublicity devices which have applied our branding and promotional
expertiseacross many differentindustries,from consumer goods, digital& financialservices, retail,real-estate,
hospitalityand mall marketing.We understand about what makes a brand successful and how to employ the most
effectivebrand strategies& publicityto help brands both large and small.We do this by market research, analysisand
effectivebrand strategyto advice about experts of design a brand platformthat ensures your brand engages and connects
emotionallywith your target customers backed by creativepublicity,online and offlinemarketingcommunications
strategiesthat achieve results.
Branding isnot just about the pretty logo or a nice looking business card, its all the intangiblesthat come together
to create a memorablebrand experience in the eyes of the consumer and help them to connect emotionallywith the
desired target audience. Whether it’s a funky consumer goods brand or a more serious corporatebrand we createa
completebrand strategywith all kind of Creativity,Publicity,Advertising,Promotions , Event Managements , CRM ,
Social Media Marketing , TV Commercials & All type of Promotional Activities
Introduction
3. Innovative brand strategies
Innovative Creations
Web Design & Net CRM
Social Media Marketing
Offline Digital devices & Marketing
Online Digital Marketing , Messaging
All OOH media planning
Innovative Out Door Publicity
Print media Advertising
Catalogues Designing
All Type of Events & other promotional activities
TV Commercials
Movies
Billboards
Packaging Designs
OUR SERVICES
4. Our Deliverables
1. Open File of colour Logo with fonts which are used.
2. Jpeg File of Final Logo with Black and White Version.
3. Trophy of the Final Logo.
4. Templates – Word & PowerPoint.
5. Do’s and Don’ts with Logo.
6. Significance of Logo.
7. Folder Design with Open File & Jpeg.
8. CD Cover Design with Open File & Jpeg.
9. Laptop Skin top Design
10.Email Signature
11. Creation of logo for Social Media accounts Like Face book, Twitter, LinkedIn and All
Social Mediam
Logo Designs
5. Web Development
we know the quality of our service determines our future success. What does this corporate jargon
mean? Well, we really do take the time to understand your business and your goals, plugging that
passion into websites that truly represent your brand.
We believe collaboration is key at every stage of any web design project we undertake. Our unique
project management tool allows you to be central at every stage of the process, from the initial website
design, right through to launch day.
All our websites are built from the ground up with (SEO) at their core. This not only means we can
create a beautiful and bespoke website for you, but one that is geared towards generating business.
This is teamed with an easy to use content management system (CMS) allowing you to make changes
like adding new content as your business grows. All search engines have one clear goal, to return the
most accurate website to match the users search query. There is no secret SEO formula or wizardry
involved, but showing the likes of Google, the right content, targeted correctly and optimised
accordingly, is the ethical path to championing your website to the top of the search engines Our
approach is established on a deep understanding of your business and goals, in order for us to provide
an SEO strategy tailored to you and focused on providing the best return on your investment.
Beginning with comprehensive keyword analysis and market research to truly understand your
marketplace, our team of marketers and developers can formulate an initial and ongoing SEO plan of
onsite changes, content creation and outreach.
Web Designing
6. Exhibitions are your chance to show
off. Whether you’re showcasing a
product, a skill or a service, these
events are designed to provide you
with the perfect platform to present
your business at it's best.
Generating a Profit From Exhibitions
Exhibitions can be a great way to turn a profit, especially if the content offered to the attendees
is of a high quality. Likewise, quality content gravitates to good quality attendees – the two
aspects need to meet in the middle to create a successful Exhibition. People will pay for the
privilege of attending an event that surrounds topic relevant to them. Likewise, people will pay
to showcase their product to a number of qualified leads. Both parties need a reason turn up!
We organize exhibitions with fully Art & Craft work to attract audience and give best
environment of counter, stalls & total area.
Our Exhibition ideas
7. Hoardings and other outdoor ads are an especially effective way to capture
attention, reach busy people, change attitudes and convey an important new
message.
Hoardings
8. Where do you advertise when you want to reach everybody? Transit advertising--
placement of print ads on buses and other vehicles and in bus shelters and train
stations--is an important medium for reaching an audience of all ages,
backgrounds and incomes. You are not just addressing riders with these "moving
billboards." You are reaching families and professionals in their vehicles, students
shopping or right on campus, and tourists finding their way around town.
Bus Shelters
9. Rail & Transit Advertising are popular choices from the out-of-home advertising
category. You can choose from two options when advertising on rail / train
stations. These include: Rail platform advertising & rail interior advertising. If
you plan ahead, you can reserve the best locations.
Station Boards
10. If you plan ahead, you can reserve the best locations. In some very
competitive or highly popular and well-trafficked areas, there are people
who plan a year or even several years ahead to get ideal placements
Bus Panels
12. We deliver events in different cities
for every possible occasion
Corporate Events
Openings
Public Events
Product Launches
Road Shows
Conceptual Promotions
Management Services
Branding ,Publicity
promotions Services
Fashion Shows
Celebrity management
All Management
EVENTS
13. DAA is a pioneer in
bringing practical corporate
management experience
,which brings perfection and
professionalism to all our
events .
we also ideate and innovate
to get the best results .
We frequently have access
to exciting high profile
location’s and venues for
activities which have resulted
in wonderful events for our
clients .
Our winning ideas
14. Automobiles Fair 2004 Udaipur Rajasthan
Sonu Nigam Night 2005 Udaipur Rajasthan
Udaipur Idol 2006
Face India 2011 Jaipur Rajasthan
Face India 2011 Ghaziabad Delhi
Diwali Events Mumbai 2011 -2014
Christmas & New Year Events Mumbai 2012-2014
New Year event Ludhiana Punjab 2014
Electronics' Hub, Capital Fair 2014
Samsung Galaxy Grand 2 launch event Mumbai
AADI Group broker’s meet Mumbai 2015
Experience of doing media campaign for various
known brands like Mayur Suitings, Siyaram,
Bombay High, Maxus Cinemas & Malls, Croma,
J.K. Cements ,Birla Cements and AADI Properties
LLP
Our Some Astounding Steps
28. Now we are concentrate eternal ,stable vendor of Mayur Suitngs,
Allure Properties LLP. Mumbai, Maxus Malls & Maxus Cinemas ,
Many high class brands ,Many Private Universities & Corporate.
We are expert in media campaigning ,News coverage as we have
relations with all TV channels & Newspapers .
Our Google & personal social media direct friend contacts are more
than 50 ,000 ,which belong to millenniums sharing .