Bambino Facebook Audit

1. Push PPC Audit.

2. WelcomeYour presentation will begin shortly

3. Our Agenda
▪ Our Strategy Development Process
▪ Our Prices & Packages
▪ Quick Overview of Push
▪ Your Facebook Audit

4. Our Values

5. Pure Focus On
Digital Advertising Since 2007
50+ specialists in London, Manchester, Bucharest, Athens and Copenhagen

6. So what?
Access to beta
tests before
your competition

7. So what?We run digital marketing seminars at Google’s HQ

8. So what?Support to help customers expand internationally.

9. Global expansion
Lots of our customers operate globally and have expanded into new territories working with us.
Customer Areas we run campaigns in
Mountain Store
Hair Transplant Clinic
Golf Holiday Company
Diabetes Management
company
UK, SPAIN, FRANCE, GERMANY, USA, SWEDEN, AUSTRIA, AUSTRALIA, CANADA,
SWITZERLAND, DENMARK, NORWAY, FINLAND, JAPAN
BRAZIL, MIAMI, SCOTLAND, SYDNEY, GERMANY, AMSTERDAM, PERTH, ITALY, SAN
DIEGO,
LEBANON, SAUDI ARABIA, DENMARK, UK, NIGERIA
SWEDEN, DENMARK, UK, USA
UK, DENMARK, POLAND, CZECH REPUBLIC, FINLAND, NORWAY, GERMANY, HOLLAND,
AUSTRIA, SPAIN, GREECE, ITALY, SWITZERLAND, FRANCE

10. Winner
Best Customer Satisfaction
Award - Google Premier
Partner EMEA Awards
2016
Winner
Mobile Innovation Award -
Google Premier Partner
EMEA Awards 2017
No Agency In Europe Has Won More
Google Awards Than Push
Winner
Mobile Innovation Award -
Google Premier Partner
Global Awards 2017
Winner
Growing Business Online
Award - Google Premier
Partner EMEA Awards
2018
Also the first agency to win a Google award 3 years in a row!

11. Over 300 customers

12. In multiple industries

14. See what our clients have to say

15. ROI Hunter For Facebook
ROI hunter allows us to produce mass sets of assets at scale combining automation & customisation.

16. ROI Hunter For Facebook
ROI hunter allows us to produce mass sets of assets at scale combining automation & customisation.

17. We’re a
process driven
agency

18. How we’re always ahead

19. How we keep you ahead

20. Account Overview

21. Account Overview
■ You are achieving website conversion at a high CPA with a ROAS of 207%.

22. Account Structure

23. Strategy and Structure
■ Campaigns have been separated by different audiences and conversions goals.
■ Your achieved conversions and actual purchases have a huge difference except for the recently active
campaign.

24. Strategy and Structure
■ Within active campaign your conversion goal is engage audience which initiate to checkout page however you
are targeting too broad or cold audience.
■ You should separate different audience lists as per their interaction and engagement with website and Your
Facebook page.

25. Strategy and Structure
■ You are displaying carousel image ads however you have selected various video placements which is not effective
settings to promote your ads as they will not get showed. We recommend to use catalogue ads.

26. Strategy and Structure
■ Within your paused campaigns you have used some customer list to target and at the same time you have chosen
cold audience which is not a appropriate blend.
■ You should monitor terms to follow before implementing the customer lists.

27. Facebook Addresses Every Stage Of The Funnel

28. Our Set-up: Personas

29. Budgets & Bids

30. Allocating Budget
■ We apply Automatic Rules which means you will not
waste money on ads that do not perform.
■ If we don’t have audience data we’ll test various
placements and gian learnings
■ You have these set up but only to turn ads off when
you reach a certain number of leads.

31. Bidding Strategy
■ Currently you are only using Lowest Cost
bid strategy however we advise testing
target cost at x2, x3 etc your target CPA.
■ Why? So we can win the auction every time.

32. Average CPC is good at $0.17
■ Our benchmark CPC across our customers is £0.25p for Facebook E-
commerce campaigns.

33. Audiences

34. Facebook Targeting
■ Core Audiences
■ Interest targeting
■ Based on the data
people share on their
profiles.
■ Custom Audiences
■ Leverage CRM
■ Email sign-ups
■ Audiences based on the
actions people take on
your website.
■ Lookalike Audiences
■ Based on sophisticated
modelling
■ Identify people with similar
likes, interests or
characteristics to current
audience

35. 2. Lookalike Audience
■ LAA 25% Video Views
■ LAA 75% Video Views
■ LAA Web Traffic
■ LAA Page Engagement
And lastly the exclusions.
For more accuracy we can club the detailed audience with
Lookalike
Custom Audiences:
Location: United Kingdom
Age: 16 – 55 years
Gender – Men, Women
Language – English (UK)
Family & Relationships: Fatherhood, Motherhood, Parenting
Lookalike Audiences

36. Ad Performance

37. Average CTR is at 2.82%
■ We aim to achieve a CTR around 1.5%-2% as
this reflects that our creative and ad copies
are relevant to our target audience.
■ A low CTR points to ad fatigue which asks
for an urgent ad refresh.

38. Increase engagement rate to win the auction
■ Low engagement on ads results in higher Cost per 1000 impressions, and low relevance score.
■ We regularly test and refresh ads to increase engagement.

39. How do we increase engagement on ads?

40. Dynamic Creative Optimisation with ROI
Hunter

41. Dynamic Creative Optimisation with ROI
Hunter
350
Purchases
5.5
ROAS

42. Facebook Ad Types
■ You are using only carousel ads but could also be testing: Video, Instant Experience and Stories!

43. Facebook Ad Types
■ We can see that you have some video assets we can utilise!

44. Tracking your Traffic

45. Tracking: Standard Events
■ All standard events are tracked, include more custom events such as add to
cart,leads, purchase, initiate checkout
■ We can create custom audiences on the back of these (with compliance)

46. Tracking: Are UTM tags present?
■ UTM tags are not in place, the UTM tags allow you to measure the performance
between campaigns in analytics.

47. Our strategy development team will
arrange an initial call to discuss the
next steps and ensure they fully
understand your business objectives.
What
happens next

48. Set up can take between 21 - 28 working days
Summary

49. What
happens next
Based on your plan we build new
Facebook campaigns and/or optimise
your existing campaigns.

50. What happens next
An account plan is created and approved before we built or optimise the account.

51. What happens next
We work with you to get tracking, reporting and ROI Hunter set up

52. Going Live

53. New accounts need lots of love and our teams work together
to ensure we find the winning formula to grow your business.
Your account manager, salesperson and strategy
development manager will meet monthly for the first three
months to review your account together and update you on
progress.
Performance
Review

54. Your commitment
Understand that campaign improvements can take time.
We need a minimum 3-4 month commitment.
Provide us with feedback on sales uplifts, lead quality
and any other measure that is relevant.
Treat us as part of the team. We’re here to help.

55. ■ Visual high-quality assets. Essential to stand out in
Newsfeed.
○ Images and Videos
○ Brand Guidelines and logos
■ List of USPs
■ Converted Customer Files to conduct Audience Insights
Facebook: What we need

56. Prices
Optional Landing Page Support
One off set up cost
Monthly price plans

57. £997
■ Account build/ optimisation by Facebook specialist with
over 50 steps completed
■ Unique Push social strategy overseen by a Facebook specialist
■ Check/ Implement conversion tracking including call tracking
■ Integration with ROI hunter to maximise catalogue sales
Reduce your cost per
Acquisition through our
ROI Hunter software
Conversion Booster Wastage
Reduction Ad Performance Testing
New Persona Discovery
Improved Ad Relevancy
Facebook Set Up
Push Facebook set up includes
Push ROI Hunter
Includes set up on
One off cost

58. £997
* MO +VAT
■ Strategy development setup including audience and
interest development, tracking, structure implementation
and creative support.
■ Executing daily account management
■ Ongoing creation and optimisation to achieve set goals,
unique offers and promotions and KPIs
■ Implementation of split test structure, naming
conventions and monthly reporting.
■ Bi-weekly call to discuss brand direction, goals and
insight into trends and campaign performance.
■ Monthly creative and performance report

59. Thank you for your time!