8. Global expansion
Lots of our customers operate globally and have expanded into new territories working with us.
Customer Areas we run campaigns in
Mountain Store
Hair Transplant Clinic
Golf Holiday Company
Diabetes Management
company
UK, SPAIN, FRANCE, GERMANY, USA, SWEDEN, AUSTRIA, AUSTRALIA, CANADA,
SWITZERLAND, DENMARK, NORWAY, FINLAND, JAPAN
BRAZIL, MIAMI, SCOTLAND, SYDNEY, GERMANY, AMSTERDAM, PERTH, ITALY, SAN
DIEGO,
LEBANON, SAUDI ARABIA, DENMARK, UK, NIGERIA
SWEDEN, DENMARK, UK, USA
UK, DENMARK, POLAND, CZECH REPUBLIC, FINLAND, NORWAY, GERMANY, HOLLAND,
AUSTRIA, SPAIN, GREECE, ITALY, SWITZERLAND, FRANCE
9. Winner
Best Customer Satisfaction
Award - Google Premier
Partner EMEA Awards
2016
Winner
Mobile Innovation Award -
Google Premier Partner
EMEA Awards 2017
No Agency In Europe Has Won More
Google Awards Than Push
Winner
Mobile Innovation Award -
Google Premier Partner
Global Awards 2017
Winner
Growing Business Online
Award - Google Premier
Partner EMEA Awards
2018
Also the first agency to win a Google award 3 years in a row!
25. ■ Specific placements & devices limit
the campaigns exposure
■ We apply Automatic Rules which
means you will not waste money on
ads that do not perform.
Targeting
26. Unique Bidding Strategy
■ Most agencies use Lowest
Cost bid strategy
■ However we layer your
strategy by combining Target
CPA at x2, x3 etc your target
CPA.
■ Why? So we can win the
auction every time.
27. Allocating Budget
■ We apply Automatic Rules which means you
will not waste money on ads that do not
perform.
■ You have these set up but only to turn ads off
when you reach a certain number of leads.
28. Average CPC Is Too High
■ Our benchmark CPC across our customers is £0.25p for Facebook E-
commerce campaigns.
30. Facebook Targeting
■ Core Audiences
■ Interest targeting
■ Based on the data
people share on their
profiles.
■ Custom Audiences
■ Leverage CRM
■ Email sign-ups
■ Audiences based on the
actions people take on
your website.
■ Lookalike Audiences
■ Based on sophisticated
modelling
■ Identify people with similar
likes, interests or
characteristics to current
audience
31. What Audiences Should You Be Testing?
■ Lookalike audiences are achieving best results - test these at difference percentages x 2%, 3%,
4%, 5%
33. Average CTR is low at 0.87%
■ We aim to achieve a CTR around 1.5%-
2% as this reflects that our creative
and ad copies are relevant to our
target audience.
■ A low CTR points to ad fatigue which
asks for an urgent ad refresh.
34. Increase engagement rate to win the auction
■ Low engagement on ads results in higher Cost per 1000 impressions, and low relevance score.
■ We regularly test and refresh ads to increase engagement.
41. Is Tracking Set-Up?
■ The Facebook pixel is firing properly and only one Event nad custom conversion
is set up i.e PageView and Checkout
42. Tracking: Are UTM tags present?
■ There are no UTM tags present in the account. No adset and ad level events are
analysed
■ This means we can see performance in Facebook but are unable to track within
Analytics
47. Our strategy development team will
arrange an initial call to discuss the
next steps and ensure they fully
understand your business objectives.
What
happens next
48. What happens next
An account plan is created and approved before we built or optimise the account.
49. What
happens next
Based on your plan we build new
Facebook campaigns and/or optimise
your existing campaigns.
50. What happens next
We work with you to get tracking, reporting and ROI Hunter set up
52. New accounts need lots of love and our teams work together
to ensure we find the winning formula to grow your business.
Your account manager, salesperson and strategy
development manager will meet monthly for the first three
months to review your account together and update you on
progress.
Performance
Review
54. ■ Visual high-quality assets. Essential to stand out in
Newsfeed.
○ Images and Videos
○ Brand Guidelines and logos
■ List of USPs
■ Converted Customer Files to conduct Audience Insights
Facebook: What we need
57. £997
■ Account build/ optimisation by Facebook specialist with
over 50 steps completed
■ Unique Push social strategy overseen by a Facebook specialist
■ Check/ Implement conversion tracking including call tracking
■ Integration with ROI hunter to maximise catalogue sales
Reduce your cost per
Acquisition through our
ROI Hunter software
Conversion Booster Wastage
Reduction Ad Performance Testing
New Persona Discovery
Improved Ad Relevancy
Facebook Set Up
Push Facebook set up includes
Push ROI Hunter
Includes set up on
One off cost
58. £997
* MO +VAT
■ Strategy development setup including audience and
interest development, tracking, structure implementation
and creative support.
■ Executing daily account management
■ Ongoing creation and optimisation to achieve set goals,
unique offers and promotions and KPIs
■ Implementation of split test structure, naming
conventions and monthly reporting.
■ Bi-weekly call to discuss brand direction, goals and
insight into trends and campaign performance.
■ Monthly creative and performance report
