Putera Sampoerna Foundation Report Quarter 1 2010

1st Quarter Report 2010

Leaders of Tomorrow

www.sampoernafoundation.org

Table of Contents Letter from the Managing Director

Letter from the Managing Director 2 As we review the progress made by the Putera Sampoerna Foundation
(PSF) during 2009 all the way through the first quarter of 2010, it is
The Pathway To Leadership 3 gratifying to see that the dedication and efforts of so many individuals
Mother and Son Can Inspire Us All as well as corporate entities have contributed many excellent and
inspiring results.
Insights 4 - 8
• Creating a Pathway for Future Business Leaders It is wonderful to see that the Sampoerna Academies (SA) in Malang and
Sampoena School of Business Palembang have successfully completed their first semester with their
• Creating Local Leaders initial intake of students and will soon be recruiting for their second
Sampoerna Academy student intake. It was also satisfying to see that the Academy students
• Hand in Hand for Entrepreneurship Development achieved outstanding results in their first ever international standard
SF Scholars Club & Alumni IGCSE (International General Certificate of Secondary Education) mock
exams. Other news for 2010 is that another Sampoerna Academy will be
Partners 9 - 13 moving ahead in Bali this year – please stand by for updates on the new
• Encouraging Beginning for 2010 Bali initiative.
PT Rio Tinto Indonesia
• Workshops for Principals and Superintendants The Sampoerna School of Education (SSE) is also making excellent
PT HM Sampoerna, Tbk. progress. The success of SSE’s lecturers at the 13th UNESCO – APEID
• Teachers Implement New Techniques International Conference in Hangzhou, China and the students’ triumph
Mobil Cepu Ltd. in an English debating competition at home have placed the SSE firmly on
• Two-Day Workshop Focuses on Policy and Planning the map and raised awareness of the quality of the staff and, critically, the
Deutsche Bank capability of its students.
• Significant Changes on Display
PT Sampoerna Agro, Tbk. Other recent highlights include the receiving of ISO9001:2008
• MOU Signed by General Manager certification which recognizes our commitment to quality management
Aston Denpasar and compliance with statutory and regulatory requirements.

Government Partners 14 The first quarter of 2010 also saw the opening of the Sampoerna School
• Bali Government Provides Support of Business (SSB) which is now taking enrollments. SSB is PSF’s second
tertiary institution after SSE with the aim of creating a pathway towards
News & Event 15 - 21 the establishment of Indonesia’s leading world class University, while also
• Inspiring Young Leaders serves as a best practice model for the internationalization of tertiary
PSF Ambassador education in Indonesia.
• Concert at Balai Sarbini
PSF Ambassador I would also like to acknowledge and thank our retail partners who are
• Joint Forces working with PSF on our Save a Teen Program, including Amigos, Wendy’s,
Ministry of National Education & NGI Aston Denpasar, Blitz Megaplex, Citibank, Elite Advertising, Grand Cemara
• Partnerships Worthy of Gratitude Hotel, LaSalle College, My Body Gym, Papa Ron’s Pizza, Pisa Café & Resto,
Media support and Solitaire Indonesia Magazine .
• Attending Washington IFC Conference
PSF International Director We have also been very fortunate to have received the continuing
• Offering Encouragement commitment of donors including Deutsche Bank, Java Jazz, PT HM
Ministry of National Education Sampoerna, Tbk., PT Sampoerna Agro, Tbk., MarkPlus Inc., Mobil Cepu
• PSF “Save a Teen” Campaign Promoted Ltd., Media Group, MNC Networks, MRA Group, and the Government of
MarkPlus Inc. Bali Province.
• Gathering Briefed on Latest Developments
Oil & Gas Executives Another thing to be proud of is that one of our strategic partners, the
• Fundraising for Scholarships Yayasan Sahabat Wanita (Friends of Women Association) together
Tiffany & Co. and Java Jazz with QM Financial has started a series of financial training workshop
with the theme “Family & Small Business Financial Training” in Jakarta
Strategic Partner News 22 - 24 and Yogyakarta.
• Yayasan Sahabat Wanita Training
Sahabat Wanita I am also pleased to report that as of March 2010 the number of scholars
• Recruiting Deserving Youth we have been able to support including in partnership with our donors
Siswa Bangsa totals 34,098 and total alumni stands at 25,547.
• Two Scholarships Awarded for Nursing Studies
Bait Al-Kamil As we move forward in 2010, I look forward to updating you further on
the progress the Putera Sampoerna Foundation is making as we help turn
List Of Contributors 25 dreams into reality for the best and brightest among the nation’s less
economically fortunate.
New Partners 26 - 27
Partners Galleries 28 - 30
Nenny Soemawinata
Financial Highlights 30 - 31 Managing Director

Putera Sampoerna Foundation 1st Quarter Report 2010

Pathway to Leadership 3

Mother and Son Can Inspire Us All
Many people are familiar with the story of Sandiaga Sandi commented, “I give 150% effort in everything I do. When
Uno, at the age of 40 already one of Indonesia’s most I was campaigning for the leadership of HIPMI there were 2,500
successful entrepreneurs. members in 30 provinces so I went to all those 30 provinces to
put my credentials for becoming the leader”.
Married with two children, Mr. Uno graduated Summa Cum
Laude with a Bachelor of Business Administration from the Sandi’s persistence paid off for at the HIPMI leadership
Wichita State University in 1990 and obtained his Master conference in Medan when he received 138 votes from the 150
of Business Administration from George Washington State HIPMI representatives.
University in 1992.
Sandiaga Uno’s story is one that many Indonesians would
Sandi, as he is also known, was the Chairman of the Indonesian wish to emulate. However, current statistics show that a great
Young Entrepreneurs Association (HIPMI) from 2005 – 2008 deal needs to be done to create an environment where more
and has been serving as Chairman – Permanent Committee citizens can achieve similar successes.
for Small & Medium Enterprises of the Indonesian Chamber of
Commerce (KADIN) since 2004. In 2008, 18.42% of all working Indonesian citizens did not
complete Primary School education, 35.84% only completed
Sandi is the son of prominent educator and community Primary School education, 18.57% only completed Junior High
organizer Mien Rachman Uno who graduated from the Institute School education, 20.63% only completed Senior High School
of Teaching and Education in Bandung in1965. Her foundation, education and only 6.58% completed a College education (BPS-
the Mien R. Uno Foundation was established in 2000 by her Statistics Indonesia, 2009).
husband Razif Halik Uno, has collaborated with universities
and local communities to develop small business in Indonesia. The sad fact of the matter is that Indonesia ranks 111th on the
In 2001 she established the Duta Bangsa (Ambassadors of the Human Resources Index out of 165 countries (UNDP, 2009).
Nation) College in Jakarta which offers classes in developing
social and presentation skills. These figures underscore the mission of the Putera Sampoerna
Foundation which is dedicated to improving education in
One may think that with a mother like Mien, it was relatively Indonesia for the creation of young leaders. Mien Uno and
easy for Sandiaga Uno to become a successful entrepreneur; her son Sandiaga are excellent examples of how persistence,
however the reality is quite different from what at first may hard work and support from within the family can enable
appear obvious. Indonesia’s citizens to achieve success both at the national and
international levels.
The key to Sandiaga Uno’s success and the success of people
like him is the extra effort they put into everything they do. With its resources and passionate commitment to improving
education, the Putera Sampoerna Foundation’s core aim is
to create more world class leaders for Indonesia as we move
forward in the 21st Century. Thank you Mien and Sandiaga Uno
for being an inspiration to us all.


4 Insights

Creating a Pathway for Future Business Leaders
An Interview with the Brain behind
Sampoerna School of Business Establishment

The recently opened Sampoerna School of Business (SSB) has
appointed Professor Nasser Spear as its international advisor.

The SSB academic programs are being developed by leading
international academics led by Professor Nasser Spear.

Professor Spear visits monthly to review and advise on SSB’s
processes and systems.

The Sampoerna School of Business is an international-
standard institution combining world-class business best-
practices, industry relevance and leadership development for
future leaders.

Sampoerna School of Business provides outstanding individuals
the opportunity to pursue a 4-year Bachelor of Accounting or
a Bachelor of Management with specializations in finance,
management or marketing.

Professor Spear’s appointment is effective immediately.


Insights 5

Interview with
Professor Nasser Spear
PSF: Can you tell us about your aims for SSB, Professor Spear? PSF: When and why was SSB established?

PROFESSOR SPEAR: My aim is to provide an innovative PROFESSOR SPEAR: The Sampoerna School of Business was
experiential business education and to ensure that SSB is established in early 2010 following Putera Sampoerna’s initiative.
renowned for its exceptional learning environment that is Complying with the government policy to have at least 5 higher
challenging and rewarding, its applied research agenda that education institutions before establishing a university, SSB is
is of national, regional and international relevance, and for its one of the steps to establish Putera Sampoerna International
productive engagement and exchange of ideas with local and University. As well as SSB, PSF also established the Sampoerna
international communities. School of Education in 2009.

PSF: How do you see SSB contributing to the development of PSF: Can you give us some details about the learning
future leaders? environment, language used, etc.?

PROFESSOR SPEAR: Putera Sampoerna, with his Pathway to PROFESSOR SPEAR: The strength of SSB will be in its study
Leadership vision, believes that to create this nation’s future curriculum, which is based on international standards but also
leaders, we must also create a supportive ecosystem. One of the complies with the national standard curriculum. SSB focuses
crucial elements of this ecosystem is a quality higher education on students’ active participation in the day-to-day teaching and
institution or a university. The Sampoerna School of Business learning activities which are in English. We are also recruiting
is an integral part of establishing that ecosystem. The young academics who can deliver the learning experience we promise.
professionals who pass through the school will be academically
excellent, possess multidisciplinary knowledge and skills, and
have both a local and global outlook with a profound awareness
of community’s needs and a high regard for equity and ethics.

We expect that through character building, our students at SSB
can become future business leaders who contribute back to
the community.

Professor Spear received his PhD from the University of
North Texas in 1992 and currently holds the G.L. Wood
Chair of Accounting in the Department of Accounting and
Business Information Systems at the University of Melbourne,
Australia. He has published in leading international accounting journals such as the Journal of Accounting and Economics.
Professor Spear, is Co-Editor of the International Journal of Accounting and serves on the editorial board of a number
of academic journals.

The Sampoerna School of Business in an integral part of the Putera Sampoerna Foundation’s Pathway to Leadership. Along
with the Sampoerna School of Education, both schools are the central elements to the Sampoerna University system. As a key
component of Putera Sampoerna’s “Pathway to Leadership” strategy, the university is designed to be a microcosm of a leading
American university. The ultimate aim is that this university will eventually become a world-class higher education model for
Indonesia with the best practices and a strong international and local faculty that will accommodate young visionaries and
potential leaders who will contribute to society and economic development.


6 Insights

Sampoerna Academy Creates Local Leaders
Multiple Projects
for the Academy Students and Teachers
Sampoerna Academy students and teachers were involved in a wide range of projects and events during the first quarter of 2010. A number of
students took part in the Indonesian Science Project Olympiad, the National Mathematics Competition and the Toyota Eco Youth Competition.
As well two SMA Negeri Sumatera Selatan teachers were featured on national television for their participation in an Intercultural Relationship
and Dialogue program held on Kangaroo Island, Australia.

Green Technology Sampoerna Academy Teachers
at Youth Competition on “Kick Andy” Metro TV Show
SMAN 10 Malang (Sampoerna Academy) took part in the 5th Two SMA Negeri Sumatera Selatan (Sampoerna Academy)
Toyota Eco Youth (TEY) Competition 2010 with the results being teachers, Kasim Bahri and Sally Kharisma Putri were featured
on display at the TEY Exhibition in the Jakarta Exhibition Center on the “Kick Andy Show” on April 2, 2010, discussing their
during March 4 – 7, 2010. experience and participation in BRIDGE (Building Relationships
through Intercultural Dialogue and Growing Engagement)
The Toyota Eco Youth Competition is one of the biggest Australia – Indonesia Program.
International Environment Fair and Conferences in Asia with 22
senior high schools in Indonesia being invited to participate. The BRIDGE program was conducted on Kangaroo Island,
Australia from February 22 – March 15, 2010 and the two
Each school was required to create an effective and sound teachers informed host Andy F. Noya that they intended to
green technology to reflect current conditions and the needs of implement what they had learned during from BRIDGE.
the environment.
One teaching innovation they wish to implement is to have
The SA team’s entrants in the competition consisted of a Leaves students sitting in circles rather than in rows which is the
Crushing Machine for the project itself and a Homemade Solar usual practice in Indonesia. The teachers believe that sitting
Stove for the exhibition display. in circles enhances the two-way interactions between teacher
and students.


Insights 7

Sampoerna Academy Students in Two Students Win Bronze
National Mathematics Competition at Science Project Olympiad
Mathematics Olympiads have been held around the world for Two SMA Negeri Sumatera Selatan (Sampoerna Academy)
a number of years with the aim of nurturing students with a students won the Bronze Medal at the Indonesia Science Project
special talent in mathematics. Olympiad (ISPO) which is open to students from Junior and
Senior High Schools, Madrasah and SMK (Sekolah Menengah
To better prepare Indonesian students for upcoming Mathematics Kejuruan) or Vocational High Schools.
Olympiads, the Faculty of Technology of Tarumanagara University
held a National Mathematics Competition (KOMAT 2010) at their ISPO is an annual event held by PASIAD (Pacific Countries Social
campus from February 26 – 27, 2010. and Economic Solidarity Association) Indonesia, with the support
of the Ministry of National Education, Indonesian Science
Two teams from SMA Negeri Sumatera Selatan (Sampoerna Institution and several leading Indonesian universities.
Academy) entered the competition – Vera Dona/Timotius
Andrean P. Lagaunne and Novita Sari/ Daniel O. Sinambela. At the final round of the competition which was held at Balai
Kartini Jakarta March 3 – 5, the Sampoerna Academy student
The SA teams managed to reach the Quarter Finals which was team of Gabriella Estherita and Vera Dona secured the Bronze
considered a credible result considering the large number of Medal with their chemistry project entitled “The Porous Black:
entrants and high level of competition. A Simple Tool in Reducing the Level of Water Pollution”.


8 Insights

Hand in Hand for Entrepreneurship Development
Scholars Explore Indonesian Young Talent
with Starbucks ™

In the first quarter of 2010, the Jakarta Sampoerna Foundation Taking part as well was the Sampoerna Foundation Alumni
Scholars Club (JSFSC) together with Starbucks™ Coffee Association (SFAA) which was founded in 2001 to develop
Indonesia organized a series of entrepreneurship workshops entrepreneurship and create a sustainable source of funding
with the theme “Explore Indonesian Young Talent”. for the Foundation’s scholarship recipients. SFAA has as its goal
to continue the vision and mission of the Foundation to create
The workshops were held in three locations in the greater new leaders and make a difference in society.
Jakarta area and featured four different speakers each of whom
is a successful business person and motivator. The workshops
followed the themes of 1) Workshop to build motivation
spirit 2) Sharing success stories with businessmen 3) Tips
and tricks to running a business 4) How to make an effective
business proposal.

All participants in the workshops will have their business
proposals evaluated and those with the winning proposals
will receive internship opportunities at companies that work
together with Sahabat UKM (Friends of UKM), a small and
medium business association which is a partner of PSF.

Sahabat UKM aims to empower young men and women to
become independent entrepreneurs, assists small and micro
businesses in order to expand and promotes the concept of Students and young enterpreneurs attending the opening ceremony
sharing, openness, equality and solidarity in its efforts. of “Explore Indonesian Young Talent” workshop, held in Pusat Studi
Jepang, UI.


Partners 9

Encouraging Beginning For 2010
Rio Tinto Scholarship Fund
Makes Progress In 2010
With a history of more than 30 years in Indonesia, PT Rio Tinto Indonesia has committed to Indonesia’s community development
through its Corporate Social Responsibility program.

Since 2008 PT Rio Tinto Indonesia has collaborated with the Putera Sampoerna Foundation to grant scholarships for Indonesian
qualified individuals in tertiary level of education (undergraduate, graduate and post-graduate program).

The Rio Tinto Scholarship Fund is expected to benefit up to ten national Undergraduate students, one overseas Master’s Program
student and four overseas post graduate students.

To date the total funds provided by PT Rio Tinto Indonesia is approximately US$700,000 through the Rio Tinto Scholarship Fund.

Candidates during focus group discussion section.

Three Chosen for
2010 Undergraduate Scholarships
During February 21 – 26, 2010 a team of representatives from After the interviews and discussions, the team proceeded to the
PT Rio Tinto Indonesia and Putera Sampoerna Foundation next stage of the recruitment process which involved visits to the
together with university personnel participated in interviews and homes of the candidates to gain further information about their
panel discussions with five short listed undergraduates from two economic status and family backgrounds.
universities, Universitas Haluoleo and Universitas Tadulako.
The conclusion of this process was the announcement
The objective of this process was to gain a deeper understanding by the Putera Sampoerna Foundation (PSF) of the three
of the applicants’ qualifications and personality as stated on successful candidates – Adrianto (Universitas Haluoleo), Trian
their profiles. The criteria of the evaluation were Integrity, Febriyanti (Universitas Haluoleo) and Husniati M. Kamalu
Motivation, Adaptability and Commitment to Community and (Universitas Tadulako).
National Development.


10 Partners

Panel interview conducted for candidates at Kendari.

Finalists Confirmed for
Overseas Graduate Program
The Rio Tinto Scholarship Fund – Graduate Program provides The purpose of the 3rd stage, Home Visits, is to elaborate on the
for a graduate student to take a Master’s program at the financial condition of candidates and their families to determine if
University of New South Wales, Sydney, Australia with program the candidates are entitled to be rewarded with the scholarship.
options of Master of Science, Master of Social Science and
Master of Commerce. At the end of this rigorous selection process, two finalists,
Suharjuddin SPd. and Miftahul Ulum, were chosen to proceed
The scholarship, valued at more than US$70,000 provides for to UNSW’s admission process with recommendation and
University Application Fee, IELTS Test Fee, Student Visa Application guidance from PT Rio Tinto Indonesia and the Putera Sampoerna
Fee, Return Airfare Jakarta-Sydney-Jakarta, Tuition Fees, Health Foundation. The scholarship winner will be announced after
Insurance, Living Allowance and Literature Allowance. UNSW releases their admission decision. The selection of which
finalist will be awarded the scholarship will be based on the result
The search for the graduate student who will receive this of the entire selection process.
scholarship in 2010 began in October 2009 with scholarship
applicants invited to attend Information Sessions held at Putera Sampoerna Foundation also recommended another
Universitas Tadulako, Palu and Universitas Haluoleo, Kendari. finalist, Wawan Cahyadin as alternate finalist should one of the
other two finalists withdraw from the UNSW admission process.
From an initial total of 81 applicants, 18 graduates were chosen
based on the scholarship guidelines to begin the final selection The winner of the Rio Tinto Scholarship Fund – Graduate Program
process which consisted of three stages. will be announced in the Putera Sampoerna Foundation second
quarterly report of 2010.
The 1st stage, Paper Screening’s aim was an evaluation of the
applicants’ eligibility by the PSF Selection Committee based on Stay tuned as we wish the scholarship winner all the best
data provided by applicants in their application form, personal in Australia.
statement, CV and reference form. Selected candidates were
then invited to the 2nd selection stage.

At the 2nd stage, Panel Interview & Focus Group Discussion, “Integrity, motivation, adaptability
candidates’ competencies, character and skills were elaborated
and verified with the aim of selecting those applicants who would and commitment to community national
compete in the university admission process. Candidates were
evaluated on subjects including Leadership, Broadmindedness,
development as selection criteria”
Vision, Self Motivation, Integrity, Adaptability, Self-Management,
Stress-Tolerance and Social Values.


Partners 11

Workshops for Principals and Superintendents
HM Sampoerna Leadership Program
Returns in 2010

The HMS Leadership Development Program entered its second The two themes of this Superintendents’ workshop were
year with the first workshop of 2010 being held at SMP Negeri “Classroom Management” and “Effective Teaching” which
22 Surabaya on February 9 – 10. covered classroom management and the ability to work with
teachers to plan a classroom display and manage classes
The Principal Leadership Development Program is designed effectively, as well as identifying students’ learning needs.
for school leadership teams, usually the principal and vice-
principal, and equips participants with the management skills The aim of the workshop was for participants to comprehend
to enhance their leadership capacity. the ideal teaching and learning process so that as an education
manager they will be able to support teachers to implement
Two topics, “21st Century Education” and “Principal’s Roles effective teaching methods.
and Responsibilities” were discussed at the workshop and
participants were expected to comprehend 21st Century The HMS Leadership Development Program and The Principal
education and its targets, including how schools are able Leadership Development Program are both supported by PT
to support the teaching and learning process to achieve HM Sampoerna,Tbk. as a commitment for the development of
those targets. education in Indonesia.

Immediately following the Principal Leadership workshop,
the HMS Superintendant Leadership workshop was held in
Surabaya on February 11 – 12, 2010. Both workshops were
lead by Maytha Monica of Sampoerna Foundation Teacher
Institute (SFTI).

The Superintendent Leadership Program is designed to increase
the leadership capacity of a superintendent as an academic
supervisor, an education manager and evaluator. The program
also educates and prepares superintendents to work more
actively with schools while taking the above mentioned roles.

Techniques on how to run an “effective school” were discussed.


12 Partners

Teachers Implement New Techniques
Mobil Cepu Ltd. Program
Nurtures More Effective Teachers
The Sampoerna Foundation Teacher Institute reports that
390 teachers and principals completed the Professional
Development Program sponsored by Mobil Cepu Ltd. in
Bojonegoro, Blora and Tuban in February 2010.

In the Tuban area, 12 schools participated in the program from
February 8 – 12, 2010. The response from all teachers involved
was extremely positive and they expressed confidence that the
program would create a big impact in the schools that took
part in the program as well as surrounding schools.

In Blora, a total of 10 schools were visited and evaluated by
members of the Teacher Institute between February 15 – 19
with most participants implementing the new training
procedures as well as providing them to other schools in
the area. At SMAN 1 Tambakboyo the teachers have begun
to implement the classroom management and cooperative
learning techniques. English teacher Ibu Rina Astuti stated that
Classroom management and cooperative learning translated into now the students show great feedback and enthusiasm in their
creative gallery walk of student works at SMAN 1 Tambakboyo. learning activities.

Two-Day Workshop Focuses on Policy and Planning
School Principals Development Moves Ahead
Fifteen school principals and vice-principals attended a
workshop at SMP 3 Mataram from February 9-10, 2010 as
part of the Principal Effectiveness Training Program which is
conducted in cooperation between Deutsche Bank and the
Sampoerna Foundation Teacher Institute.

During Day 1 of the workshop School Policy was discussed and
explored. At the end of Day 1 all participants were expected
to be able to explain the school policy concept, to distinguish
between policy and procedure, to comprehend key aspects of
school policy making and be able to create an effective policy.

On Day 2, the workshop focused on the Strategic Action Plan,
with the aim being that participants are able to comprehend
the components of a school Strategic Action Plan and create a
school development Strategic Action Plan.

The aim of these workshops is that by exposing them to
Participants from 15 schools discused about the school policy and
its concept. these methods, principals will be able to disseminate the
methodologies demonstrated by facilitators to their teachers.


Partners 13

Significant Changes on Display
Sampoerna Agro
Contributes to Education Quality
In January 2010 the Teacher Education & Training Program and
the Principal Education Training Program were successfully
completed in Ogan Komering Ilir, the area where PT Sampoerna
Agro, Tbk. operates.

To showcase the outcome of the training, an Education
Exhibition was held on February 19, 2010 in Gedung
Kesenian, Kayu Agung, Ogan Komering Ilir (OKI), Palembang
which was attended by Bupati OKI, PT Sampoerna Agro, Tbk.
representatives and members of the Sampoerna Foundation
Teacher Institute as well as 106 target participants.

At the exhibition the significant changes which have been
generated during the one-year program were on display, with
participants describing the comprehensive journey of their
learning experiences with local resources through project
based learning.

The other objective of the education exhibition was to
encourage local government as well as Dinas Pendidikan
The Regent of Ogan Komering Ilir, Mr. H. Ishak Mekki visited (Regional Education Office) to support the target
the education exhibition. participants in sustaining the program which was initiated by
PT Sampoerna Agro, Tbk.

MOU Signed by General Manager
Aston Denpasar
Committed to Saving Teens
In Bali on March 19, 2010, Aston Denpasar Hotel & Convention
Center confirmed its support for the Putera Sampoerna
Foundation “Save a Teen” Program.

At the event in Denpasar, a MOU was signed by Irmansjah
Madewa, General Manager of Aston Denpasar Hotel
& Convention Center and Vira Soekardiman, PSF’s
Director of Sales.

Regarding the cooperation, where the hotel encourages its
visitors to donate a dollar or Rp 10,000 when checking in
or out, Irmansjah Madewa commented “This is evidence
of the commitment from Aston Denpasar to Indonesia’s
education progress”.

Vira Soekardiman said, “We thank Aston Denpasar as the first
hotel in Bali to support the Save a Teen campaign. According
to the Education Ministry’s data from 2008, there were 20, 913
students aged 6 – 18 years in the Province of Bali who dropped
Press conference on the MOU signing at Aston Denpasar Hotel & out of school. With a strong commitment from the Government
Convention Center. of Bali Province, we plan to build an International Standard
High School with a special Boarding House for academically
gifted students from financially disadvantaged families”.


14 Government Partners

Bali Government Provides Support
New Sampoerna Academy
to be Built in Bali

Balinese government officials recently signed the agreement
to build the next Sampoerna Academy in Bali. The signing
ceremony, held in the Governor’s office in Denpasar on March
31, 2010 was attended by Provincial Secretary Drs. I Nyoman
Yasa M.Si and Head of Youth Education I Wayan Suasta SH with
PSF representatives Eddy Henry and Vira Soekardiman.

This agreement follows on from the previous signing of a MoU
on October 7, 2009 for the establishment of an international
standard high school with boarding facilities in Bali for the
brightest teenagers from financially disadvantaged families.

The Bali government is supporting Sampoerna Academy
by providing 5 hectares of land for the school building and
dormitory in Kubutamban, Buleleng. Provincial secretary Drs. I Nyoman Yasa Msi and government
officers from Bali province meeting up with PSF’s Eddy Henry and
With a target of 100 students each year, the academy will provide Vira Soekardiman.
students with academic and non-academic skills including life
skills, entrepreneurship and personality development.


News & Event 15

Concert at Balai Sarbini
PSF Ambassador Gita Gutawa
Inspires Scholars with Perseverance
PSF Education Ambassador and singer Gita Gutawa’s concert
at Balai Sarbini, Jakarta on February 25, 2010 was an inspiring
experience for high school scholars from SMAN 55 Jakarta, who
were able to meet Gita face to face.

The scholars were asked to give their impressions of Gita and
the concert.

Nova Farhan Septiani said, “Gita expresses the values of
brotherhood, solidarity, cooperation and education where we
must not give up in achieving our ideals”.

Anissa Wulandari said, “Many of the songs at the concert tell
the story of dreams and that makes me want to study hard to
achieve my dreams”.

Muhammad Naufal commented, “Gita is an inspiring figure for
students and very suitable as an education ambassador”.

Yulia said, “The concert was able to motivate the children From left to right: Annisa, Nova, Gita, Yulia and Naufal.
of Indonesia to be more diligent in learning and achieving
their goals”.

PSF and National Geographic Magazine Join Forces
Portrait of Indonesian Education Exhibition
A combined effort between National Geographic Indonesia Mr. Taufik Hanafi from the Social and Economic Education,
(NGI) Magazine and Putera Sampoerna Foundation (PSF) Ministry of National Education said, “The Ministry of Education
resulted in an exhibition and workshop of photographs with fully supports this exhibition. Hopefully such activities will add
the title “Portrait of Indonesian Education” which was displayed to the awareness and community participation in advancing
at the National Education Ministry in Jakarta from December education in Indonesia”.
8, 2009 to March 12, 2010. Attendees included education
communities (schools and universities), corporate partners,
public and government institutions staff.

The 40 portraits were chosen from more than 2,000 photos
which were entered by the public and journalists throughout
Indonesia in a Photographic Competition organized by PSF and
National Geographic Magazine.

The aim of the competition and exhibition was to inspire more
parties to give attention to the education situation in Indonesia
as photographers were asked to depict the “spirit, challenges,
struggles and successes of Indonesian education”.

As part of the event, on March 11, 2010 a photography
workshop on “How to Use Photography for Education World”
was held, lead by Feri Latief and Reynold Sumayku, National
Geographic Indonesia’s Photo Editor.
PSF’s Alda F. Siregar and Ministry of National Education’s Mr.
Taufik Hanafi at the opening ceremony of “Portrait of Indonesian
Education” exhibition.


16 News & Event

Inspiring Young Leaders
Imelda Fransisca
on 100 % Dedication for Education

PSF Education Ambassador and former Miss Indonesia 2005 The Putera Sampoerna Foundation is one of the strategic
Imelda Fransisca visited the Sampoerna School of Education partners for this event which supports more inspiring young
(SSE) on March 3, 2010, and met with scholarship participants. leaders to help build a better future for Indonesia.
Commenting on her meetings with the students at SSE, Imelda
said, ”My hope is that after the SSE students graduate they
will dedicate themselves 100% to being educators because
Indonesia is in dire need of qualified teachers.”

Imelda was also one of 22 high achieving youths invited to join
the MarkPlus New Wave Marketing Lunch on February 22,
2010 at the MarkPlus Institute of Marketing in Jakarta.

The selected 11 men and 11 women came from a variety of
backgrounds. Participants also included Doni Tata (racer),
Hendy Setiono (CEO of Kebab Turki), Sandy Sandhoro (winner
of the 2009 New Wave Music Contest in Latvia), Firman Utina
(soccer player), Theresia Ebena E. Pardede (musician and
politician) and Angelina Veni Johanna (silver medal winner at Imelda Fransisca putting her “time cube” as one of 22 selected youth
the World Computer Olympics). icons in 2010.

A highlight of the event was when 22 selected youth icons
each wrote down their hopes and visions on a document
which was then signed by the State Minister for Youth and
Sports, Andi Mallarangeng and the founder and president of
MarkPlus Inc., Hermawan Kertajaya. The document was then
put inside a “time cube” which is to be opened and read on
February 22, 2020.


News & Event 17

Partnerships Worthy of Gratitude
Media Supports
the Raising of Education Awareness

In the first quarter of 2010 the Putera Sampoerna Foundation During the first quarter of 2010, PSF has also entered into
continued to receive considerable media support in its ongoing partnerships with a wide network of media, including the MRA
efforts to introduce many of its activities to the public. and MNC Networks. PSF is looking forward to cooperating with
more media partners in the coming months.
Details of the Foundation’s various messages were heard
on Hard Rock FM’s morning session “Pemimpin Cilik” during
the entire month of February and in March 2010 Nenny
Soemawinata, Managing Director of the Putera Sampoerna
Foundation could be seen and heard on TV and Radio talk
shows including “Deltanesia”- Delta FM, “Talk to CEO” – Trijaya
FM, “The Interview” – Metro TV and ARH Global.

During 2010’s first quarter, information on the Foundation’s
programs was published in a wide range of Newspapers and
Magazines including Koran Tempo, Majalah Tempo, The
Jakarta Globe, Jakarta Shimbun, Sekar Magazine and Girlfriend
Magazine while an article on PSF’s Chairperson of Board of
Supervisors Michelle Sampoerna appeared in Marie Claire’s
first edition.

Also this year PSF’s founder Putera Sampoerna and PSF’s Nenny Soemawinata, Managing Director of Putera Sampoerna
Programs and Alumni Affairs Director Eddy Henry were Foundation on “The Interview”, Metro TV.
interviewed by CNN.


18 News & Event

Ron Perkinson Attends Washington IFC Conference
PSF Director Sees Positive Outlook
at International Education Conference

The International Finance Corporation conference held in Key stakeholders at the Washington conference discussed
Washington DC, USA in March 2010 attracted representatives strategies for recruitment and retention of staff and students,
of private education organizations and institutions from around methods of adapting to financial realities and innovative use of
the world including Ron Perkinson, International Director of technologies in private education around the world.
the Putera Sampoerna Foundation.
Ron Perkinson said that future areas of growth for the
It was the fifth global conference to be held in Washington by private sector would be found in postsecondary (technical
the IFC, an arm of the World Bank. and vocational) education and lifelong-learning, given the
increasing demand for more employable graduates.
The IFC has already committed US$469 million in financing 62
education projects in 30 countries at a total value of US$1.54 Mr. Perkinson also said that more than 50 % of the populations
billion. Of these 21 or 35% are in the world’s poorest countries in countries from Indonesia to the Middle East were below 30
with IFC-supported projects helping educate over 1.2 million years of age, thereby providing many opportunities for the
students annually. private sector.

In the past decade private education has had an increasingly He added that with strong demographic trends and increasing
significant impact in the developing world, with many countries private investment in education in developing countries, private
promoting private sector growth to expand educational education was on a ‘crest of a wave’ in emerging markets in the
capacity and access at all levels. coming years.


News & Event 19

Minister of Education Offers Encouragement
PSF Event
Helps Raise Education Awareness

Around 60 participants attended the 4th Public Private Participants included representatives from the government
Partnership Discussion Series (P3DS) “Crisis in Leadership: sector, Sampoerna School of Education and other university
Peran Pendidikan Dalam Menyiapkan Calon Pemimpin Masa representatives, corporate partners, NGOs, school principals,
Depan (The Role of Education on Creating Future Leaders)” at UPZ alms distribution units (Unit Penyaluran Zakat) and
Graha Kemendiknas, Senayan on March 19, 2010. media partners including The Jakarta Post, Kompas, Warta
Kota, Kedaulatan Rakyat, Seputar Indonesia, Republika and
Organized by the Putera Sampoerna Foundation together Future Magazine.
with the Ministry of National Education the event was held to
raise awareness of current education conditions in Indonesia The P3DS was fully supported by the Minister of National
through shared discussions with the aim to provide solutions Education and was encouraged to continue on a regular
and recommendations on education issues. basis. Comments from participants at the event were
extremely positive.


20 News & Event

PSF “Save a Teen” Campaign Promoted
Scholars and Alumni
Speak for the Foundation

MarkPlus Inc. together with Putera Sampoerna Foundation “Save a Teen” is a campaign, supported by a wide network of
(PSF) held a Marketing Seminar at the Four Seasons Hotel in partners and in terms of strategic branding can create added
Jakarta on March 31, 2010 which was attended by 400 people. value for a company or brand. Also in this event, Hermawan
The seminar, with its theme “Indonesian Youth Marketing Kertajaya announced his commitment to support a high school
Subculture” was lead by founder and president of MarkPlus student for one full year.
Inc. Hermawan Kertajaya.
MarkPlus Inc. together with PSF enable those in the marketing
Three scholars and two alumni represented the Foundation industry who wish to create more effective social campaigns
by promoting the PSF’s “Save a Teen” campaign which or make personal contributions to channel their funds in a
aims to reduce the number of students dropping out of coordinated manner through the “Save a Teen” campaign.
secondary school.

Our two alumni and three scholars from Faculty of Economy
University of Indonesia (Fadila, Adi, Citra) had the chance
to meet and share opinions with 15 inspiring youth icons,
including Pandji Pragiwaksono, Theresia Ebena Pardede,
and many more. Together they shared the visions to create
a better Indonesia.


News & Event 21

Gathering Briefed on Latest Developments
Pathway to Leadership
Gathering with Oil and Gas Executives
An executive gathering with executives of the Oil & Gas Companies attending the Executive Gathering included BP, BP
industries was held on February 3, 2010 at IndoChine Migas, Anadarko, Santos, Tately, Shell, Bosowa, ExxonMobil,
Restaurant at FX, Senayan, Jakarta where representatives ConocoPhillips, ITM, JAC Indonesia, JAPEX, Marathon Oil and
from the Putera Sampoerna Foundation (PSF) presented PT Pertamina (Persero).
PSF’s Pathway to Leadership model in creating a holistic
education system to nurture future leaders.

Fundraising for Scholarships
Sparkling with Tiffany & Co. and Java Jazz

PSF’s Save a Teen campaign received some sparkling support
from global jeweler Tiffany & Co. during the first quarter
of 2010 when a fundraising event was held at PSF’s office in
Sampoerna Strategic Square.

PSF also participated for the second time in Indonesia’s biggest
jazz festival, Java Jazz under the title “Jazz for Education”
where jazz lovers were invited to contribute to Indonesia’s
disadvantaged yet academically gifted teenagers through
donations for scholarships.

“Jazz for Education” booth at Java Jazz festival, March 3-5, 2010.


22
22 Strategic Partners News

Yayasan Sahabat Wanita Training
Future Leaders
Ensured Through Gender Equality
On March 2 2010 Yayasan Sahabat Wanita (Friends of Women In addition to the establishment of Yayasan Sahabat Wanita, the
Association) together with QM Financial conducted a financial Koperasi Sahabat Wanita (Friends of Women Cooperative) was
training workshop with the theme “Family & Small Business founded with the purpose of organizing women in rural areas
Financial Training” at Dinas Koperasi Jakarta. The workshop into social groups which are structurally pyramided upward
was guided by QM Financial coach Ligwina Hananto. Similar into a national organization. Currently Koperasi Sahabat Wanita
workshops with QM Financial were also held in Omah Kampung, is on its way to gaining 1 million members by 2014.
Bantul and Yogyakarta during the first quarter of 2010.

Yayasan Sahabat Wanita is one of the strategic partners of the
Putera Sampoerna Foundation and has as its goal to “Promote
the empowerment of women and gender equality through
training and economic development”.

The UNDP Gender Development Index shows that Indonesia
is lagging behind other ASEAN nations, particularly Singapore,
Malaysia, Thailand and the Philippines in terms of gender
equality and the empowerment of women. Two major gender
equality issues for Indonesian women are lack of access to
education and wage inequality.

Founded in 2009, the Yayasan Sahabat Wanita works to address
Attendants were trained on how to manage their small business during
issues relating to gender equality and women’s empowerment.
a financial training in Bantul, Yogyakarta.
With support from various partners, including the Putera
Sampoerna Foundation, the Yayasan Sahabat Wanita provides
training programs on health, hygiene, nutrition, family planning,
home economics and legal aid services.

E


Strategic Partners News 23

Recruiting Deserving Youth
Siswa Bangsa
Student Financing Program Begins
Siswa Bangsa (The Student of the Nation) was established in To be eligible, candidates are required to be senior high school
early 2010 with the absolute focus in providing support system graduates with acceptable academic results, considered to be
that ensures access to quality education through high value financially disadvantaged, pass the admission test of Siswa
quality student financing, student assistance, as well as scholar Bangsa and its affiliated schools and pass an internal credit
and alumni networking. underwriting process.

As PSF’s strategic partner, in the first quarter of 2010 Siswa It has become very clear that quality education is difficult to
Bangsa introduced the first Student Financing Program, with afford. Within the last six years, Indonesia sees that in average
Syariah (Sharia) principle to finance the education needs of only 15.8 % of all students is able to continue their education
Sampoerna School of Education (SSE) and Sampoerna School from elementary level all the way up to university entrance
of Business (SSB) students, academic institutions under the (Ministry of National Education, 2008).
Putera Sampoerna Foundation.
Siswa Bangsa’s new Student Financing Program will play an
Highlights of the new program include simple financing that important role in increasing the numbers of students able to
will be repaid over a 5 years grace period, no inflation, no continue their studies.
provision, easy to apply, caring and trustworthy service, free
youth training and mentoring and free career consultation.


24
24 Strategic Partners News

Two Scholarships Awarded for Nursing Studies
Creating Islamic Leaders of Tomorrow
Together with its committed partners Putera Sampoerna To celebrate the 1431 Hijriyah Prophet Mohammad’s Birth, Bait
Foundation supports the development of Indonesia’s Muslim Al-Kamil together with Manulife Financial held the “Pengajian
community through education in hopes of contributing towards Maulid” or the Qur’an recitation gathering of the Prophet
a peaceful and pluralistic Islam. Mohammad in the Manulife Mosque, Sampoerna Strategic
Square on March 18, 2010.
One of our strategic religious-giving partners is Bait Al-Kamil,
the first secular, non-religious organization to be awarded
a license by the national religious body (BAZNAS) to collect
religious contributions and tithes.

In February 2010 scholarships were awarded to two alma mater
of An Nuqayah Boarding School to continue their education at
Nursing College. After the two scholarship recipients graduate
as Nurses they will employ their new skills at An Nuqayah,
Guluk-Guluk, Sumenep and Madura schools which cater to
more than 6,000 students.

From February 15 – 25, 2010, Bait Al-Kamil took part in a
socialization program with muzaki at Jakarta’s Wisma Bakrie as
a way of letting more people know about the organization and
Alumni from An Nuqayah Boarding School received scholarship to
collecting donations.
continue nursing education.

A similar program was held at the Jakarta Stock Exchange
Building from March 1 – 5 2010.


List of Contributors 25

List Of Contributors
Corporate Contributors
Deloitte Arfy Frisnanto Cyntia K Nana Priatna
HM Sampoerna Tbk., PT Ario Widiyanto Daniel Hartono Noermansyah Maulana
Lawrence Quahe & Woo LLC Budi Mulyono Danny Karta Nova Liliana Sitanggang
Mercy Relief Budi Suryanto Deden Rochmawaty Ozal Thirafi Udaya
Pemerintah Kabupaten Lahat Catharina Palupi Ari Dewi Desiyana CH Pandeka Perkasa
Pemerintah Provinsi Bali Chandrika Purwarin Dian Saraswati Ponky N. Pudjianto
Perkebunan Nusantara VII (Persero) Dewa Kadek Widhinugraha Dian Artati Poppy Imelda
Rio Tinto Indonesia, PT Eka Handaya Wiraha Doni AS Pratomo Dimas Bayu
Sampoerna Agro Elden Dwimayati Kanadia Profianita
Yayasan Sejahtera Trada Ersy Dhiyanawati Dwinanto Santoso Putu A F Andriyani
Febriny Rimenta Eka Kusuma Wardhani Ratih Sukma Wirdhani
Franky A Widjaja Elvy Setiawati Raymond Virgy Arief
Retail Contributors Ivon Erianita Erin Supriyanti Reda Gaudiamo
J. Prima Thamarina Ezekiel Sutjiamin Redho Yhophansa
Andreas Rudy, Dr. Juliani Farani Harida Putri Restiawati
Bank Mega Credit Card Karina Mochtar APIN Fendi Kenny Rhensi Margareth Hutapea
Batavia Hotel Linda Yanuar Tandjung Firdaus Widya Putra Ridwan Tjitradjaja
Blitz Lydia budianto Francisca Woon Rina Suhasti
Boga Catur Rata, PT Melania Eka Widra D Galuh Antari Rini Yulianti
California Pizza Kitchen Moh Syafri Pontoh Gilbert Thomas Rizki Imam Ardhi
Chopstix Restaurant Nataya Vidasagita Gita Rini Subeno Robby Naru Sanusi
Cilandak Town Square Persekutuan doa SF Glaudy Hendarsa Rosalia
HEMA Dutch Resto Poedji Churniawan Halim Perdana Kusuma Rosalia Heny Chrismawati
Java Festival Production Reagan Halim Hanindyo Putro IR Rosita
Lasalle College International Riyanda Taswar Harumi Putri Dwiani Rudi Indra Jaya
Ciputra Mall Ryana Kharismawati Hendra Cahyono Rusmi Rusdi
MCI Organizer Shirley Lauw Hian Ni Sandrine Jezabel B
Pangeran Jayakarta Hotel Soenarso Sugiono Huidi Sutanto Santy Neria
Sampoerna Legacy Book Sri Widyastuti I Putu Gde Sanjaya Sari Chawalida N
Staco Graha Parklane Stella Maris Yappy Ifia Farika Sisi Sularso
Tony Roma’s Suhaimi Ganda Imelda Kusumastuty Steven Audy Luntungan
Sulistyo Yuwono Indah Aprilia Sugianto
Vissy Vandiya Indra Hastoadi Suryajati Dharma
Yufinah Sutharia Indra Imansyah Sutarto Wiryo
Individual Contributors Istiadi Wijaya Syifa Fauziah
IDR < 1.000.000 Jastin Iskandar Syunesti
IDR > 5.000.000 Alvira Juddy Anugrah Tan Melan
Andrini Hendrayani Ananda Novita Juliana Wisupeno Tarasanti Anindya
Etza Anyasamova Andries Sibarani Kartika Aprianingsih Theresia Gerungan S
Karina Mochtar APIN Anindita Rahardjo Laksmi Maharani Tigor Simanjuntak
Kathleen C. Liem Ario Saptomo Hediarto Le Nie Tjatur Suharso
Michael Sampoerna Asmarawaty Zaini Lieshida Jati Uun Suandani
Nathalie Halim Athouf Ibnutama Linda Zujanty Vilia Susanti
Rio Rido Auditya Nisa Andriani Luh Putu Anggraeni Vira Soekardiman
Beta Novandaru M.Kurniawan Virginia Rusli
IDR 1.000.000 - 5.000.000 Billy Yuriko Maria Ellen Wandy John
Alexander Abimanyu Bimo Widhi Nugroho Marsal Irwan Masita Willy Soetomo
Alia Risyamaya Dewi Cecillia Hidayat Misda Falah Yahya Permana
Andi Eridanie Chandra A Naradhipa N.P Pratomo Yurike Maeda
Anggis Rakhmi Ichsan Cicik Sukma Setya Wahyu Nabila Restiadirejeki Zamia Mutiara
Aram Kaleva Cindy Lenggo Genie Nana Kurnia Astuti

Becoming Contributors
We welcome your participation and commitment to if you would like to make a direct donation, please send it to:
support the work of Putera Sampoerna Foundation.
If you would like to become a sponsor and need further Yayasan Putera Sampoerna
information about our program, please contact us: Bank: ABN Amro, Juanda Jakarta
A/C: 36 0052 3484 or 36 0052 3508 (USD)
info@sampoernafoundation.org
Bank: BCA, KCP Bursa Efek - Jakarta
A/C: 458 300 7914


26 New Partners

New Partners

Amigos
The Mexican-Spanish themed family restaurant with its fun, festive atmosphere and
delicious menu catering to all ages and every demographic donates Rp 2,000 from
every purchase of its monthly promo to Save a Teen program.

Aston Denpasar
Aston Denpasar is a 4-star hotel with a condominium concept located in the middle
of Central Business Center of Denpasar, close to the main business interests in Bali.
Comprised of tastefully decorated 388 hotel rooms. Aston Denpasar encourages its
guests to donate Rp 10,000 or one dollar to keep disadvantaged Indonesian students
stay in school.

Citi
Citi is today’s pre-eminent financial services company and was built to create a highly
diversified financial services company that could act as one to deliver solutions to
clients throughout the world. Citi enables its customers to conveniently contribute
through monthly donation from direct debit Citi card.

Elite Group
E-Lite Advertising Indonesia is a pro-active organization that aims to provide
opportunities to people from all walks of life to earn a living while continually training
and developing their individual skills. It is a promotion, advertising, and marketing
company founded in the year 2000. Elite Advertising participates by creating
moneybook for fundraising activities.

Grand Cemara Hotel
Conveniently located in the heart of Jakarta, Grand Cemara hotel is perfect for both
business and leisure stay, with a blend of traditional décor and modern design with
104 spacious guest rooms, completely redesigned meeting and banqueting facilities,
coffee shop, cyber lounge, pool bar, bakery, swimming pool, spa and business center.
The hotel encourages its visitors to make a dollar or Rp 10,000 contribution to save
Indonesian students.

Java Jazz
Java Jazz Festival is the largest jazz music festival in Indonesia. The festival provided for
Putera Sampoerna Foundation “Jazz for Education” booth at Java Jazz from 5-7 March
2010 which encouraged jazz-lovers to care for deserving students.

Lawrence Quahe & Woo, LLC
A boutique firm comprising a team of experienced legal practitioners with a combined
wealth of multi-industry and international expertise and experience. The firm offers
a myriad of solution-oriented legal services for businesses and individuals. In terms
of caring for the deserving, the firm contributes to the educational development and
advancement in Indonesia by participating in Sampoerna Academy Leadership Camp
program and project proposal.


New Partners 27

Lasalle College
Lasalle College is the largest private bilingual technical college in Canada. It was
established in 1959 and is accredited by the Quebec government. LaSalle College
contributes and participates in Putera Sampoerna Foundation’s fundraising event.

My Body Gym
Mybody gym is an amusing, pleasant, modest, and medical driven fitness center,
providing comfortable and fully equipped fitness environment with high quality
standard, dedicated, and professional trainers. The gym provides spaces for Putera
Sampoerna Foundation booths at several counters and also encourages its members
to make contributions.

Papa Ron’s Pizza
Papa Ron’s is a pizza house with unique variety of international cuisines, from traditional
Italian to the fusion Indonesian, Japanese, or Thai-style pizzas. It contributes Rp 2,000
of its each sold Loaded To The Max Pizza menu to Save a Teen program.

Pisa Café & Resto
Founded in 1993, Pisa Café & Resto serves Italy-imported ingredients-made ice cream,
pasta, pizza, omelettes and additional variety of meals. It also has daily live music on
stage. Pisa Café participates in Save a Teen by donating Rp 2000 from every purchase
of menu: Spaghetti Bolognaise, Spaghetti Aglio Olio, Special Fried Rice, Gindara Vinco
Bianco, Gindara Teriyaki, Salmon Primavera and Chicken Teriyaki.

Solitaire Indonesia
Licensed from Solitaire Media Pte Ltd., Singapore, the bi-monthly magazine Solitaire
Indonesia covers the latest news in fashion, jewelry, and watches. The magazine
contributes in Save a Teen fundraising event which donates 15 % of transactions to
keep teenagers stay in school.

Wendy’s
Wendy’s is an international fast food chain restaurant, with menu specializing on
hamburgers, chicken sandwiches, french fries, and beverages. Wendy’s burgers are
made from fresh ground beef, not frozen patties. Wendy’s contributes Rp 1000 from
each up-sized Combo meals purchase to Save a Teen program.


28 Partners Galleries

Partners Galleries
Education Program Partners


Partners Galleries 29

Student Loan Partners

Strategic Alliances

Media Partners

Internship Provision Partnership


30 Financial Highlights

2010’s First Quarter
Financial Highlights
Started the first quarter of 2010, Putera Sampoerna Foundation had a slight increase in its net asset by 15 % and maintains its
healthy final balance of more than Rp 182 million for the upcoming quarters.

CONTRIBUTIONS & EARNINGS
CONTRIBUTIONS & EARNINGS USD
USD IDR (In 000)
IDR (In thousand) SOURCE OF SUPPORT AND INCOME
Institutional Contributors 5,675,722 51,734,210
Individual Contributors 39,872 363,436 8.90%
0.64%
Other Income 558,710 5,092,641
TOTAL CONTRIBUTIONS & EARNINGS 6,274,305 57,190,287
IDR (In 000)

EXPENSES AND CHANGES IN NET ASSETS USD IDR (In thousand)
PSF Sponsored Program Expenses
Scholarship Expenses 406,681 3,706,900.02
Sampoerna School of Education 482,981 4,402,373.26
90.46%
SF - Sampoerna Academy 139,387 1,270,516.44
Student Loan 20,721 188,873.01 Institutional Contributor

Others Non Scholarsip Program* 66,702 607,993.27 Individual Contributor
Total PSF Sponsored Program Expenses 1,116,474 10,176,656.00 Other Income

Donors Sponsored Program PSF-SPONSORED PROGRAM EXPENSES
School Reconstruction, SF-USP,
Sampoerna Academy, Computer 5.97% 12.48%
Donation, Teacher Knowledge and 1,161,352 10,585,721 1.86% 36.43%
Resource Centre Program-
PT HM Sampoerna Tbk.
Scholarship - Astro 83,435 760,509
School Construction & Educators Quality 63,646 580,134
Improvement Program - Sampoerna Agro
Education Quality Improvement Program - 43,407 395,654
Mercy Relief
43.26%
Scholarship, School Reconstruction 34,235 312,055
and Adopt a Teacher Program - Scholarship Expenses
Standard Chartered Bank
Sampoerna School of Education
Teacher Training and Teacher Scholarship - 31,500 287,123
Credit Suisse Foundation SF - Sampoerna Academy
Education Quality Improvement Program - 29,737 271,051 Student Loan
PT Weda Bay Nickel
Others Non Scholarship Program*
Teacher Training and School Construction - 24,183 220,424
Deutsche Bank


Financial Highlights 31

Capacity Building Program - 22,421 204,364
Asian Pasific American Society
Scholarship - Rio Tinto 17,112 155,975
Other Sponsored Programs** 77,888 709,946
Total Donors Sponsored Program 1,588,915 14,482,956

Total Program Expenses 2,705,388 24,659,612
General & Adm Expenses 1,159,049 10,564,727
Fundraising Expenses 38,711 352,849
TOTAL EXPENSES 3,903,147 35,577,188
Increase (Decrease) in Net Asset 2,371,157 21,613,100
Net Asset, Beginning Balance 17,610,414 160,518,927
NET ASSET, ENDING BALANCE 19,981,572 182,132,026

* Consists of Alumni Affairs, Research and Program Development, SEER (School
Establishment & Education Recovery Program), and Unit Pelayanan Zakat (UPZ) -
Bait Al-Kamil

** Consists of donor sponsored program expenses below 1% of total donors
sponsored program expenses

DONORS SPONSORED PROGRAM EXPENSES

1.52% 1.41% 4.90%
1.08%
1.87%
School Reconstruction, SF-USP, Sampoerna Academy,
1.98%
2.15% Teacher Knowledge and Resource Centre Program-PT HMS Tbk.
2.73% Scholarship - Astro
4.01%
School Construction & Educators Quality Improvement Program -
Sampoerna Agro
Education Quality Improvement Program - Mercy Relief

5.25% Scholarship, School Reconstruction and Adopt a Teacher Program -
Standard Chartered Bank
Teacher Training and Teacher Scholarship - Credit Suisse Foundation
73.09% Education Quality Improvement Program - PT Weda Bay Nickel
Teacher Training and School Construction - Deutsche Bank
Capacity Building Program - Asian Pasific American
Scholarship - Rio Tinto
Other Sponsored Programs**


Sampoerna Strategic Square, North Tower, 27th floor
Jl. Jenderal Sudirman Kav. 45, Jakarta 12930
Telp. (62-21) 577 2340 Fax. (61-21) 577 2341
E-mail: info@sampoernafoundation.org
Website: www.sampoernafoundation.org

Putera Sampoerna Foundation Report Quarter 1 2010

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