9 inspiring quotes about PR and social media chosen from select parts of the book "Share this too. More social media solutions for PR professionals" created by Chartered Institute of Public Relations and edited by R. Brown and S. Waddington.

1. #LookingForInspiration
9 inspiring quotes
about PR and social media
source:
Share this too. More social media solutions for PR professionals
edited by R. Brown and S. Waddington

2. 1.
„I believe that the discipline of PR is in a process of rapid
evolution.(…) There are new skills to learn (…)
One of these skills is the ability to read and interpret web
analytics. The data may be more complex, but it’s
increasingly easy to access and gain insight from. Many web
services and social networks have easy-to-use built-in in
analytics.
Every PR person should have at least working knowledge of
how to gather insight and information this way.”
Rob Brown
@robbrown

3. 2.
„Social media content should always have a clear purpose, be
that to inform, entertain or inspire.
Before embarking on social media programme, brands should
consider carefully what outcomes they are seeking to achieve.
Are they attempting to gain insight, elicit a response, or drive
traffic, whether online or in-store?
By being explicit about what their social media content is
trying to achieve, they are better placed to set clear,
measurable goals that can act as a benchmark for future
activity.”
Dom Burch
@domburch

4. 3.
„In the age of shareable “always on” communications,
brands are being urged to become publishers and use content
more effectively to deliver business benefit. (…) Acting like a
media company and producing content that people want to
read, watch or listen to, is very different from producing
content you want people to read – the difference between
publishing and advertising”
Robin Wilson
@robin1966

5. 4.
„PR is a more complex process than previously and the
landscape of potential influencers you will have to engage
with has become more complex. The place to start and
address this challenge through rethinking how we do
planning. This has been broken down into three sections:
Insights – to better understand audience behavior and
opinions
Influence – to understand who are the most powerful
conversationalists on social platforms
Messaging – to sense check the language that an organization
uses in its Communications.”
Ged Caroll
@r_c

6. 5.
„Remember that you cannot control other people’s behavior
on the internet, but you can set the environment and you can
influence it. Get that right and the unsociable side of social
networking becomes an occasional annoyance rather than
a serious problem.”
Dr Mark Pack
@markpack

7. 6.
„In the world where distinctions between work and leisure
time are increasingly blurred, creating rich game experiences
has enormous potential to build engagement between
organizations and audiences. Gamification is not a single
strategy or toolbox, but rather taking inspiration from
successful game design in order to create campaigns which
invite greater participation and engagement.”
Sharon O’Dea
@sharonodea

8. 7.
„Digital culture is now a filter culture. (…) We are all content
curators. (…) However, content curation isn’t just about
collecting links and saving them, it is about providing context
to the reasoning as to why one article is of higher importance
then another. A content curator as a result becomes the
knowledge source and the go-to person on that particular
subject.”
Michael Litman
@mlitman

9. 8.
„If the old adage <<a picture’s worth a thousand
words>> is to be believed, today’s web has got enough for
team of travelling encyclopedia salesmen. If web 1.0 was
characterized by copy, images are now the king of online
content with millions being tagged, tweeted and tumbled
each and every second. (…) But could the infographic be
the new press release? Well, yes it could.”
Dan Tyte
@dantyte

10. 9.
„Digital PR is dead because all PR is digital.”
Rob Brown
@robbrown

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