1. Wifi – myMicron.Net
PW available on Request – see Elaine
Text the word ‘i-nigma’ to
07797 882325
To download your
QR Code Reader for
today’s session

2. MOBILE INTERNET IS
BECOMING A DAILY ACTIVITY
92% of owners cannot get through a typical day without using their phones.*
Today’s mobile devices are getting people to use their handsets beyond just
making calls. They want instant access and a way to look up information while
they are out and about.
The ability to link physical media to the Internet or enabling dialogue with
customers through their mobile channel of choice has arrived!
* Source – The Kelsey Group – Barclays Capital

3. THE FUTURE IS MOBILE
• Mobile Growth doubles Year on Year
• Three in 10 mobile phones are Smartphones (Ofcom Report Aug 4th 2011)
• 75% Growth in UK Smartphone ownership
• A Quarter of UK Adults have a Smartphone
• 49% of UK Youth Own a Smartphone

4. QUICK RESPONSE (QR) CODES™
QR Codes provide the means for Mobile users to access their desired
information whilst on the move. These barcodes are capable of:
• Accessing a URL
• Bookmarking a web page
• Sending an Email
• Sending an SMS
• Instigating a telephone call
• And much more….
The term QR Code itself is a registered trademark of Denso Wave Incorporated.

5. Getting it Right…

6. PLAN YOUR QR CODE CAMPAIGN
STRATEGY QR code campaign, it is essential to understand
To create a successful
your target audience, have clear objectives and provide useful and
valuable incentives to deliver a favourable user experience.
• Understand Your Target Audience
• Have Clear Objectives
• Provide Useful and Valuable Incentives
The term QR Code itself is a registered trademark of Denso Wave Incorporated.

7. CREATE QUALITY CODES AND TEST
THEM! QR codes with multiple readers and devices
• Test your
• ZXing Verification
• Use link shorteners to create clean codes
• Avoid using colours that do not provide sufficient contrast
• Make your codes at least 20mm2 —larger is better
• Provide a sufficient quiet zone around the code.
• Consider where your codes will be scanned (3G/Wifi)
• Promote good quality Reader Apps Two excellent choices
are Qrafter and i-nigma.

8. REMEMBER…
YOUR CONTENT IS VIEWED ON A MOBILE
DEVICE
• Mobile web sites do require an investment
• Get something simple online using sites such as;
ShareSquare and Qraffiticodes.
• Google maps
• Blogs
• Social Media Links – Facebook, Twitter, Google+ & LinkedIn
• Links to Yelp, Flickr work well.
• Links to YouTube and Vimeo*
• IoS does not support Flash

9. MEASURE YOUR CAMPAIGN
• QR Code ad management platforms using QRt.ag
• Time & date of Scan activity
• Media Placement
• Phone Type
• Location
• Goal Tracking, & Bounce Rates
• Web Site Journey Tracking

10. Brand Integration into
the magical world of
QR Codes…

11. QR Codes become magical mobile gateways…
• Basic B/W QR Code
• Coloured QR Codes
• Simple Designs
• ‘Designer’ Codes
Visit the World’s First Designer QR Code Art Gallery – click here

13. Give us a call..
See me after the session for your
FREE Code
Stay up to date with the World
of QR Codes -

14. Download Today’s
Presentation
Stay up to date with the World
of QR Codes -

15. Appendixes
Research…

16. Ownership of smartphones in the UK is increasing
Total % Smartphone ownership UK

17. And this isn’t just London centric
Total % Smartphone ownership UK minus London

18. To
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Who has used a QR Code recently?
Series1

19. WPP Research – May 2011
40% of the panel expressed familiarity with QR Codes
* 12% had previously "snapped" one via a wireless device.
Figures on the latter metric climbed to 20% for 18-24 year olds and hit 15%
regarding the 25-34 year old demographic, but attained just 1% among 55-64 year
olds.
A majority of interviewees were "open-minded" when it came to the potential of
QR codes, with 37% agreeing they could be beneficial, and another 35% unsure.
49% stated a preference for receiving product vouchers or details through this
route, 42% thought linking to a website would prove useful, and 26% hoped to
view exclusive content.
Some 15% of men had actively engaged with a QR Code thus far, measured
against 12% of women, the study added.

20. Over half of those surveyed have seen
QR codes in newspapers or magazines
Below is an example of a Quick Response A QR Code is an example of a matrix barcode which you may have
(QR) Code. Have you ever noticed anything seen printed within adverts in newspapers and magazines.
like this in newspapers or magazines?
Users with certain camera phones can take a picture of this QR Code.
This then displays text, contact information, connects them to a
wireless network or opens a web page in their phone's browser.
Before today, were you aware of what these barcodes do?
Yes Yes No No
definitely probably probably definitely
(49%) (20%) not (12%) not (19%)
Not
Yes No 7 in 10 of those who’ve heard of them were aware of their purpose
sure
(56%) (34%)
(10%)
Have you ever used your mobile phone to interact with any of these
barcodes?
Yes Yes 3 in 10 of those who are
more just
than the No (72%)
aware of the barcodes’
once once purpose have interacted
(17%) (11%) with them
All Urbanites (2256)