China internet banking industry report (2014 2018), market prospect and investment strategy planning
1. China Internet Banking Industry Report (2014-2018), Market
Prospect and Investment Strategy Planning
Currently, financial disintermediation has moved forward irreversibly toward the established
history track. As the middle part of the financial service system, banks involve a lot of money
exchanges. Internet replaces banking artificial services with its nature of virtual world and
gradually become a financing intermediary. Meanwhile, financial institutions like securities,
funds and insurance will gradually shift their marketing focus to Internet and mobile network.
In the next couple of years, the financial heat of the Internet will exceed cloud computing,
mobile terminals. Internet tycoons represented by Alibaba have begun to undertake the layout
of Internet banking industry. The gradual liberalization of the financial markets set off an
acquisition war for traffic entrances and financial licenses. Financial institutions will have to try to
step up the pace of E-commerce platform business.
While competition in Internet banking industry is growing, the integration and acquisitions of
large Internet and financial institutions and capital operation are becoming more frequent, and
more emphasis is focused on market research for excellent domestic Internet and financial
institutions, especially on the industrial development environment and in-depth study of
development trends.
However, as an innovative and aggressive industry, Internet industry inevitably has exclusive
reactions during its integration with the conservative and risk-averse financial institutions.
Qianzhan Industry Research Institute released “China Report of Market Prospect and Investment
Strategy Planning of Internet Banking Industry in 2014-2018”. Based on the development path
and years of practical experience, it makes careful analysis and prediction of the future
development trends of Internet banking industry. It is a rare quality for Internet companies,
research institutes, marketing companies, investment companies to accurately understand the
latest developments of Internet banking industry, grasp market opportunities, make the right
business decisions and clear corporate directions. It is also a heavyweight report and the
industry's first on comprehensive and systematic analysis of Internet banking industry.
This report will help Internet companies, research institutes, marketing companies, investment
companies accurately understand the latest developments of the industry and early detect blank
points of industry market, opportunities, growth and profitability points ...... it will help
prospectively grasp unmet market needs and trends of the industry and become a good
advantage for sustainable development, effectively avoid the investment risks from the industry,
more efficiently consolidate or expand appropriate strategic target markets, and firmly grasp the
initiative authority in market competition.
Pls note: This report includes a lot of market data, especially enterprise ranking data. It is for
business reference purposes only. We hope corporate advertising clients do not use for
2. advertisement ranking comparison. Otherwise, all the consequences caused, Forward Business
will not bear!
Special Notes: Neglection of some subtle signs of dramatic changes in the external environment
and untimely update the strategic decisions with environmental changes can lead to loss of
competitive advantages. Truly successful enterprises (organizations), consciously or
unconsciously, will do scientific analysis of the external environment and thus formulate crucial
and scientific business strategies!
Qianzhan sincerely wishes every ambitious enterprise can develop a high-quality business
decisions and continue to achieve success!
Qianzhan Industry Research Institute
Internet Banking Industry Research Group
Chapter 1: Summary of investment of Internet banking industry
1.1 related overview of Internet banking
1.1.1 definition of Internet banking in the report
1.1.2 two industrial sectors of Internet banking
1.1.3 three core elements of Internet banking
1.2 analysis of barriers to enter Internet banking industry
1.2.1 qualification barrier
1.2.2 funding barrier
1.2.3 technical barrier
1.2.4 barrier of user community
1.3 analysis of investment benefit of Internet banking industry
1.3.1 economic benefit of Internet banking industry
1.3.2 social benefit of Internet banking industry
1.4 development opportunities and challenges of Internet banking industry
1.4.1 analysis of problems of Internet banking
1.4.2 analysis of opportunities of SME financing market
Chapter 2: Analysis of development environment of Internet banking industry
2.1 analysis of regulatory environment of Internet banking industry
2.1.1 regulatory form of Internet banking industry
2.1.2 regulatory policy of Internet banking industry
2.1.3 prospects of regulatory trends of Internet banking
2.2 analysis of economic environment of Internet banking industry
2.2.1 analysis of cycle of Internet industry
2.2.2 analysis of cycle of financial sub-sectors
2.3 analysis of other environments of Internet banking industry
2.3.1 impact of consumer behavior on the industry
2.3.2 impact of development of information and communication technology on the industry
2.3.3 impact of social credit environmental changes on the industry
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