A short summery of the 6 major digital trends. Trends that impact us today and tomorrow will learn us how our lifestyles will connect with digital ones.

1. 6 BIGTRENDS IN DIGITAL MARKETING
#1 WEARABLES
#4 SECOND SCREEN
#2 QUANTIFIED SELF
#5 BIG DATA
#3 3D PRINTING
#6 HACKING

2. #1 WEARABLES
•
•
•
•
Integratie tech in offline productsand services
Augumentedselfgivesinsights
Integrated in all offline /digital lifestyles
Superpowersforeveryone. Online is integrated.
Nissan Nizmo
Glass

3. #2 QUANTIFIEDSELF
•
•
•
Monitor your body
Appsforsports
Sensorsthatcangivefeedfackaboutyour body:
– Heart&blood
– Cancer
– Biotech
– Food
– Cardio
– Monitor sleeping&eating
Talking shoe

4. #3D PRINTING
•
•
•
•
•
•
Printers are cheaper
Makeeverythingyourself, nolimits!
A big leap in the distribution chain
Alsoused to create sofware models of 3D images
Intellectualproperty is an issue
Examples: tools, models, food and a complete space station…

5. #4 SECOND SCREEN
•
•
•
Over 50% user penetration
Possibilitiesforgrowingm- en e-commerce
Direct interactionwithmass media to single users
Philips Hue + Ambilight

6. #5 BIG DATA
•
•
•
•
Hype or change?
Volume, Velocity and Variety determine the success of structuring data to strategic
business information
It is difficult to big data in progress to convert without KPI’s
Real-time visibility, near time, right time, real-time or not?

7. #6 HACKING
•
•
•
•
For rapid (self)-improving or optimizing a product or service
Hackathons are used in companies to quickly find another way to improve products
All customer data can convert into improved products
It’s an opportunity to reinvent services or products based on direct feedback

8. visit: www.qibiq.com
follow: @qibiq / @pitchen