Mr. Milind Kulkarni of Tata Communications shares his experiences of using QlikView Business Discovery at a recently concluded event.

1. © Copyright 2011 Tata Communications Ltd. All rights reserved. 1
BusinessDiscovery@ Tata Communications

2. Tata Communications in numbers
Billion minutes
of International
Voice Traffic = 18%
market share
Data centres
with more than 10,000
racks and one million
square feet
Million voice
transactions
handled every day
Terabits
of International
Bandwidth Lit Capacity
Petabits
every month on
our Internet backbone
Of internet routes
are directly
connected to our
network
international voice carrier

3. © Copyright 2011 Tata Communications Ltd. All rights reserved. (Enter information) Topic | Title
Challenges – Opportunities we saw….
• Silos of information – no single version of truth, redundant information
• Inconsistent data
• Cost of information & time to information
• Where is the “Big Picture”?
• Analysts spend more time in making reports
• Getting the right information at the right time
• Forecasting & prediction

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Business wanted from us ….
 Fast & accurate irrespective of location
 User friendly - simplified representation of information
 Single version of truth
 Decision making tool with data available in various slices & drill-downs
 Productivity improvement – Easy interface for Analysts to do their own analysis
 Access driven & easily accessible through web
 Customized Dashboards / Scorecards / Reports for Senior Management
 Forecasting & predictive

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Focus on Results…
 Go beyond the data – what is it leading to?
 Improvement on Efficiency
 Identify & analyse KPI’s (Performance vs Actuals) – Balance Scorecarding
 Predict & Engage
 “Manage Churn”, “Concept to Market”
“Go beyond reporting”

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What we did and How
“Start Small – Build Credibility – Jet Set”
Organizational Dashboard along the Strategic Imperatives
Functional level Dashboards – Scorecards
Customer Experience Analysis
Customer Insights – Segment analysis
What-if scenarios
Predictive capabilities – Manage Churn & Renewal
Operations Improvement – TAT analysis & recommendations for improvement

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This resulted in……
 Improved & Quick Outlook Process Management
 Improved efficiencies in functions
 Identification of Cross-sell opportunities
 Improved Customer Service leading to better CSAT

8. © Copyright 2011 Tata Communications Ltd. All rights reserved.
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