Market Research doesn’t need to be complex or difficult. With the industry’s most automated panel management solution, Qualtrics Panel Management makes doing research simple and fast. Join us as we take an inside look at the future of panel management. You’ll learn how easy it is to recruit, engage, and reward your panel members–all in real-time. Automation is the future of panel management and Qualtrics is making research easier than ever.

1. Qualtrics
Panel Management
The future of market research
SM
Product Tour

2. Win Q Swag Now
SM
tinyurl.com/webinarquiz

3. Qualtrics
Panel Management
SM
Introduction
Qualtrics Overview
Qualtrics Panel Management
Demo
Q&A

4. SM
Braydon Anderson
marketing
Andrew Peterson
subject matter expert

5. Brands & Organizations
8.1K+
of the top 100
business schools
99
Users
2.3M+
Used In
Countries
75+
The World’s
Leading
Insight
Platform
PROVO / USA
DUBLIN / IRL
SYDNEY / AUS
SEATTLE / USA

6. Customer Insights
Voice of the Customer Programs
Customer Satisfaction Surveys
Net Promoter Systems
Website Experience Feedback
Employee Insights
360-degree Employee Feedback
Employee Engagement Surveys
Employee Satisfaction Surveys
Exit Interviews
Market Insights
Ad Testing
Concept Testing
Market Research
Academic Studies
All your insights in one place

7. The future
of market
research
o Leaders today want more data.
o How do researchers keep up with
the demands?
o They want it faster.

8. Qualtrics Panel Management
SM

9. What is Panel Management?
o Opt-in
o Agreed
INCENTIVE COMMITMENT
o Surveys
o On-going Basis

10. Benefits of
having your
own Panel

11. Benefits of
having your
own Panel

12. Benefits of
having your
own Panel

13. Benefits of
having your
own Panel

14. Benefits of
having your
own Panel

15. It’s Simple

16. Past
Future

17. Slow
Past
Get Request
Present Findings

18. Fast
Future
Get Request
Present Findings

19. Disjointed Systems
Past Vendor A
Customer Satisfaction Program
Vendor B
Panel Management
Vendor C
Ad Hoc Market Research
[+]
Vendor D
Website Feedback

20. Singular Platform
Future
ü Lower the Learning Curve
ü Eliminate Data Silos
ü Cut Costs
ü Monitor the Respondent Experience

21. Manual
Past

22. Automated
Future
Automated
Opt-Out Management

23. Automated
Future
Automated
Contact Frequency Controls

24. Automated
Future
Automated
Deduplication

25. Automated
Future
Automated
Response History Tracking
Feedback

26. One-Dimensional Recruitment
Past
Hi
John,
Because
you
are
one
of
our
most
loyal
customers,
we
would
like
to
invite
you
to
join
our
exclusive
ACME
Feedback
Panel.
As
a
member
of
the
panel,
you
will
be
invited
to
take
part
in
important
surveys
about
our
products
and
services.
You
can
expect
to
receive
approximately
1-­‐2
surveys
per
month.
Should
you
decide
to
parIcipate,
you
will
be
entered
to
win
a
$100
ACME
GiM
Card
every
month.
To
join,
please
follow
the
link
below:
Join
Now
As
always,
thank
you
for
being
a
great
customer.
Sincerely,
Braydon
Anderson
Market
Research
Manager
ACME
CorporaIon

27. Multidimensional Recruitment
Future
Site Intercept

28. Multidimensional Recruitment
Future
QR Codes

29. Multidimensional Recruitment
Future
Social Media

30. Multidimensional Recruitment
Future
In-Person
Join Our
Feedback Panel
Right Here.
Right Now.
Please provide the following

31. Login Portals
Past

32. Intelligent Emails
Future

33. Mobile-Challenged
Past

34. Mobile-Friendly
Future
Device Detection Responsive Themes Compatibility Advisor

35. Complex Redemption
Past
Insufficient Points Insufficient Points Insufficient Points
Insufficient Points Claim for 1680 PointsClaim for 2250 Points
Welcome Andrew. You have 2500 points to spend.

36. Rewards Automation
Future Get Rewards
Earn 50 points and we’ll instantly send you an email with a $10 Tango Card. It’s that easy.

37. Past
“It’s easy”
“It’s hard”
Future

38. Collect.
Analyze.
Act.
Powerful survey engine
Automated Recruitment
Contact Frequency
IncentivesSegmentation
Respect Opt
Outs
Over
40 languages
World-class
Training and
Support

39. SM
Success
Stories

40. “Because of the branded panel we created using Target Audience, I can
do more research and our surveys break through the clutter.
Additionally, the rich respondent profiles help me target my surveys in a
matter of minutes. I can send surveys to the right people and I don't
worry about inundating alumni with too many feedback requests.”
- Jean Romeo, Director of Market Research
1 2,500 50-75%
PERSON
RESEARCH TEAM
ALUMNI PANEL
MEMBERS
RESPONSE
RATE
By recruiting their own
alumni panel, Dartmouth
saves money, conducts
more research, and
increases response rates.

41. With Qualtrics, Gogo’s
research team reduced
research spend and cut
turnaround time from 12
to 2 weeks.
“It wasn’t worth the effort or time that I was putting in trying to
get our vendor to make changes quickly. Now, using Qualtrics, we
can make survey changes and get results in no time. It’s been a
great benefit to the team and to the business.”
- Alyssa Hayes, Manager, Global Insights
8,700 800 4
USER
AIRCRAFTS
EMPLOYEES TEAM
MEMBERS
6,500 4x
PANEL
MEMBERS
MORE
RESEARCH

42. Q&A