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BRAND EQUITY
BRAND AWARENESS
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
BRAND EQUITY
BRAND AWARENESS
BRAND IMAGE             INDENTIFY THE BRAND AWARENESS OF BARBIE
BRAND ELEMENTS    ASSESS THE LEVEL OF BRAND AWARENESS OF BARBIE
OPTIONS
CRITERIA
BRAND EQUITY            INDENTIFY THE BRAND AWARENESS OF BARBIE
BRAND AWARENESS   ASSESS THE LEVEL OF BRAND AWARENESS OF BARBIE
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
BRAND EQUITY                                INDENTIFY THE BRAND AWARENESS OF BARBIE
BRAND AWARENESS                       ASSESS THE LEVEL OF BRAND AWARENESS OF BARBIE
BRAND IMAGE
BRAND ELEMENTS
OPTIONS           100
CRITERIA           80
                   60
                   40
                   20
                    0
                        2001   2005           2010
BRAND EQUITY
BRAND AWARENESS
BRAND IMAGE            INDENTIFY THE BRAND IMAGE OF BARBIE
BRAND ELEMENTS    ASSESS THE BRAND ASSOCIATIONS OF BARBIE
OPTIONS
CRITERIA
BRAND EQUITY                  INDENTIFY THE BRAND IMAGE OF BARBIE
BRAND AWARENESS          ASSESS THE BRAND ASSOCIATIONS OF BARBIE
BRAND IMAGE

                  Doll
BRAND ELEMENTS
OPTIONS
CRITERIA
BRAND EQUITY                    INDENTIFY THE BRAND IMAGE OF BARBIE
BRAND AWARENESS            ASSESS THE BRAND ASSOCIATIONS OF BARBIE
BRAND IMAGE

                  Barbie
BRAND ELEMENTS
OPTIONS
CRITERIA
BRAND EQUITY           INDENTIFY THE BRAND IMAGE OF BARBIE
BRAND AWARENESS   ASSESS THE BRAND ASSOCIATIONS OF BARBIE
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
BRAND EQUITY           INDENTIFY THE BRAND IMAGE OF BARBIE
BRAND AWARENESS   ASSESS THE BRAND ASSOCIATIONS OF BARBIE
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
BRAND EQUITY           INDENTIFY THE BRAND IMAGE OF BARBIE
BRAND AWARENESS   ASSESS THE BRAND ASSOCIATIONS OF BARBIE
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
BRAND EQUITY           INDENTIFY THE BRAND IMAGE OF BARBIE
BRAND AWARENESS   ASSESS THE BRAND ASSOCIATIONS OF BARBIE
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
BRAND EQUITY           INDENTIFY THE BRAND IMAGE OF BARBIE
BRAND AWARENESS   ASSESS THE BRAND ASSOCIATIONS OF BARBIE
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
BRAND EQUITY           INDENTIFY THE BRAND IMAGE OF BARBIE
BRAND AWARENESS   ASSESS THE BRAND ASSOCIATIONS OF BARBIE
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
BRAND EQUITY           INDENTIFY THE BRAND IMAGE OF BARBIE
BRAND AWARENESS   ASSESS THE BRAND ASSOCIATIONS OF BARBIE
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
BRAND EQUITY           INDENTIFY THE BRAND IMAGE OF BARBIE
BRAND AWARENESS   ASSESS THE BRAND ASSOCIATIONS OF BARBIE
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
BRAND EQUITY
BRAND AWARENESS
BRAND IMAGE       IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND ELEMENTS
OPTIONS
CRITERIA
BRAND EQUITY      IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND AWARENESS                            BRAND NAME
BRAND IMAGE                                        LOGO
                                                SYMBOL
BRAND ELEMENTS
                                                    URL
OPTIONS                                         SLOGAN
CRITERIA                                    CHARACTER
                                                 JINGLE
                                             PACKAGING
BRAND EQUITY      IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND AWARENESS                            BRAND NAME
BRAND IMAGE                                        LOGO
                                                SYMBOL
BRAND ELEMENTS
                                                    URL
OPTIONS                                         SLOGAN
CRITERIA                                    CHARACTER
                                                 JINGLE
                                             PACKAGING
BRAND EQUITY      IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND AWARENESS                            BRAND NAME
BRAND IMAGE                                        LOGO
                                                SYMBOL
BRAND ELEMENTS
                                                    URL
OPTIONS                                         SLOGAN
CRITERIA                                    CHARACTER
                                                 JINGLE
                                             PACKAGING
BRAND EQUITY      IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND AWARENESS                            BRAND NAME
BRAND IMAGE                                        LOGO
                                                SYMBOL
BRAND ELEMENTS
                                                    URL
OPTIONS                                         SLOGAN
CRITERIA                                    CHARACTER
                                                 JINGLE
                                             PACKAGING
BRAND EQUITY      IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND AWARENESS                            BRAND NAME
BRAND IMAGE                                        LOGO
                                                SYMBOL
BRAND ELEMENTS
                                                    URL
OPTIONS                                         SLOGAN
CRITERIA                                    CHARACTER
                                                 JINGLE
                                             PACKAGING
BRAND EQUITY      IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND AWARENESS                            BRAND NAME
BRAND IMAGE                                        LOGO
                                                SYMBOL
BRAND ELEMENTS
                                                    URL
OPTIONS                                         SLOGAN
CRITERIA                                    CHARACTER
                                                 JINGLE
                                             PACKAGING
BRAND EQUITY      IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND AWARENESS                            BRAND NAME
BRAND IMAGE                                        LOGO
                                                SYMBOL
BRAND ELEMENTS
                                                    URL
OPTIONS                                         SLOGAN
CRITERIA                                    CHARACTER
                                                 JINGLE
                                             PACKAGING
BRAND EQUITY      IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND AWARENESS                            BRAND NAME
BRAND IMAGE                                        LOGO
                                                SYMBOL
BRAND ELEMENTS
                                                    URL
OPTIONS                                         SLOGAN
CRITERIA                                    CHARACTER
                                                 JINGLE
                                             PACKAGING
BRAND EQUITY      IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND AWARENESS                            BRAND NAME
BRAND IMAGE                                        LOGO
                                                SYMBOL
BRAND ELEMENTS
                                                    URL
OPTIONS                                         SLOGAN
CRITERIA                                    CHARACTER
                                                 JINGLE
                                             PACKAGING
BRAND EQUITY      IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND AWARENESS                            BRAND NAME
BRAND IMAGE                                        LOGO
                                                SYMBOL
BRAND ELEMENTS
                                                    URL
OPTIONS                                         SLOGAN
CRITERIA                                    CHARACTER
                                                 JINGLE
                                             PACKAGING
BRAND EQUITY      IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND AWARENESS                            BRAND NAME
BRAND IMAGE                                        LOGO
                                                SYMBOL
BRAND ELEMENTS
                                                    URL
OPTIONS                                         SLOGAN
CRITERIA                                    CHARACTER
                                                 JINGLE
                                             PACKAGING
BRAND EQUITY      IDENTIFY THE BRAND ELEMENTS OF BARBIE
BRAND AWARENESS                            BRAND NAME
BRAND IMAGE                                        LOGO
                                                SYMBOL
BRAND ELEMENTS
                                                    URL
OPTIONS                                         SLOGAN
CRITERIA                                    CHARACTER
                                                 JINGLE
                                             PACKAGING
BRAND EQUITY
BRAND AWARENESS
BRAND IMAGE       INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO
BRAND ELEMENTS              BRAND EQUITY ACCORDING TO THE CHOICE CRITERIA
OPTIONS
CRITERIA
BRAND EQUITY      INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THE
BRAND AWARENESS                                                                           CHOICE CRITERIA
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
BRAND EQUITY      INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THE
BRAND AWARENESS                                                                           CHOICE CRITERIA
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
BRAND EQUITY      INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THE
BRAND AWARENESS                                                                           CHOICE CRITERIA
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
BRAND EQUITY      INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THE
BRAND AWARENESS                                                                           CHOICE CRITERIA
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
BRAND EQUITY      INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THE
BRAND AWARENESS                                                                           CHOICE CRITERIA
BRAND IMAGE
BRAND ELEMENTS
OPTIONS
CRITERIA
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Brand management barbie

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  • 6. BRAND EQUITY BRAND AWARENESS BRAND IMAGE BRAND ELEMENTS OPTIONS CRITERIA
  • 7. BRAND EQUITY BRAND AWARENESS BRAND IMAGE INDENTIFY THE BRAND AWARENESS OF BARBIE BRAND ELEMENTS ASSESS THE LEVEL OF BRAND AWARENESS OF BARBIE OPTIONS CRITERIA
  • 8. BRAND EQUITY INDENTIFY THE BRAND AWARENESS OF BARBIE BRAND AWARENESS ASSESS THE LEVEL OF BRAND AWARENESS OF BARBIE BRAND IMAGE BRAND ELEMENTS OPTIONS CRITERIA
  • 9. BRAND EQUITY INDENTIFY THE BRAND AWARENESS OF BARBIE BRAND AWARENESS ASSESS THE LEVEL OF BRAND AWARENESS OF BARBIE BRAND IMAGE BRAND ELEMENTS OPTIONS 100 CRITERIA 80 60 40 20 0 2001 2005 2010
  • 10. BRAND EQUITY BRAND AWARENESS BRAND IMAGE INDENTIFY THE BRAND IMAGE OF BARBIE BRAND ELEMENTS ASSESS THE BRAND ASSOCIATIONS OF BARBIE OPTIONS CRITERIA
  • 11. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIE BRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIE BRAND IMAGE Doll BRAND ELEMENTS OPTIONS CRITERIA
  • 12. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIE BRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIE BRAND IMAGE Barbie BRAND ELEMENTS OPTIONS CRITERIA
  • 13. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIE BRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIE BRAND IMAGE BRAND ELEMENTS OPTIONS CRITERIA
  • 14. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIE BRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIE BRAND IMAGE BRAND ELEMENTS OPTIONS CRITERIA
  • 15. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIE BRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIE BRAND IMAGE BRAND ELEMENTS OPTIONS CRITERIA
  • 16. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIE BRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIE BRAND IMAGE BRAND ELEMENTS OPTIONS CRITERIA
  • 17. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIE BRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIE BRAND IMAGE BRAND ELEMENTS OPTIONS CRITERIA
  • 18. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIE BRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIE BRAND IMAGE BRAND ELEMENTS OPTIONS CRITERIA
  • 19. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIE BRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIE BRAND IMAGE BRAND ELEMENTS OPTIONS CRITERIA
  • 20. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIE BRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIE BRAND IMAGE BRAND ELEMENTS OPTIONS CRITERIA
  • 21. BRAND EQUITY BRAND AWARENESS BRAND IMAGE IDENTIFY THE BRAND ELEMENTS OF BARBIE BRAND ELEMENTS OPTIONS CRITERIA
  • 22. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIE BRAND AWARENESS BRAND NAME BRAND IMAGE LOGO SYMBOL BRAND ELEMENTS URL OPTIONS SLOGAN CRITERIA CHARACTER JINGLE PACKAGING
  • 23. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIE BRAND AWARENESS BRAND NAME BRAND IMAGE LOGO SYMBOL BRAND ELEMENTS URL OPTIONS SLOGAN CRITERIA CHARACTER JINGLE PACKAGING
  • 24. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIE BRAND AWARENESS BRAND NAME BRAND IMAGE LOGO SYMBOL BRAND ELEMENTS URL OPTIONS SLOGAN CRITERIA CHARACTER JINGLE PACKAGING
  • 25. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIE BRAND AWARENESS BRAND NAME BRAND IMAGE LOGO SYMBOL BRAND ELEMENTS URL OPTIONS SLOGAN CRITERIA CHARACTER JINGLE PACKAGING
  • 26. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIE BRAND AWARENESS BRAND NAME BRAND IMAGE LOGO SYMBOL BRAND ELEMENTS URL OPTIONS SLOGAN CRITERIA CHARACTER JINGLE PACKAGING
  • 27. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIE BRAND AWARENESS BRAND NAME BRAND IMAGE LOGO SYMBOL BRAND ELEMENTS URL OPTIONS SLOGAN CRITERIA CHARACTER JINGLE PACKAGING
  • 28. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIE BRAND AWARENESS BRAND NAME BRAND IMAGE LOGO SYMBOL BRAND ELEMENTS URL OPTIONS SLOGAN CRITERIA CHARACTER JINGLE PACKAGING
  • 29. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIE BRAND AWARENESS BRAND NAME BRAND IMAGE LOGO SYMBOL BRAND ELEMENTS URL OPTIONS SLOGAN CRITERIA CHARACTER JINGLE PACKAGING
  • 30. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIE BRAND AWARENESS BRAND NAME BRAND IMAGE LOGO SYMBOL BRAND ELEMENTS URL OPTIONS SLOGAN CRITERIA CHARACTER JINGLE PACKAGING
  • 31. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIE BRAND AWARENESS BRAND NAME BRAND IMAGE LOGO SYMBOL BRAND ELEMENTS URL OPTIONS SLOGAN CRITERIA CHARACTER JINGLE PACKAGING
  • 32. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIE BRAND AWARENESS BRAND NAME BRAND IMAGE LOGO SYMBOL BRAND ELEMENTS URL OPTIONS SLOGAN CRITERIA CHARACTER JINGLE PACKAGING
  • 33. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIE BRAND AWARENESS BRAND NAME BRAND IMAGE LOGO SYMBOL BRAND ELEMENTS URL OPTIONS SLOGAN CRITERIA CHARACTER JINGLE PACKAGING
  • 34. BRAND EQUITY BRAND AWARENESS BRAND IMAGE INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND ELEMENTS BRAND EQUITY ACCORDING TO THE CHOICE CRITERIA OPTIONS CRITERIA
  • 35. BRAND EQUITY INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THE BRAND AWARENESS CHOICE CRITERIA BRAND IMAGE BRAND ELEMENTS OPTIONS CRITERIA
  • 36. BRAND EQUITY INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THE BRAND AWARENESS CHOICE CRITERIA BRAND IMAGE BRAND ELEMENTS OPTIONS CRITERIA
  • 37. BRAND EQUITY INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THE BRAND AWARENESS CHOICE CRITERIA BRAND IMAGE BRAND ELEMENTS OPTIONS CRITERIA
  • 38. BRAND EQUITY INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THE BRAND AWARENESS CHOICE CRITERIA BRAND IMAGE BRAND ELEMENTS OPTIONS CRITERIA
  • 39. BRAND EQUITY INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THE BRAND AWARENESS CHOICE CRITERIA BRAND IMAGE BRAND ELEMENTS OPTIONS CRITERIA