1. Nokia Developer Opportunity
Reach and Monetize
Le Minh Tuan
Nokia Vietnam
May 19, 2012

2. Content
1. The Opportunity
2. Nokia Store: Largest POS
3. Available Business Model
4. Success is a partnership
© Nokia 2011

3. We’re delivering on our strategy…
Great Products
Great Platforms
Great Opportunities for Developers

4. The Opportunity
© Nokia 2011

5. A tremendous opportunity
There are millions of subscribers not using mobile
Internet yet…
Actively using
mobile Internet
Has mobile
Internet but not
actively using it
No mobile
internet
No Mobile Phone
High aspiration but massive
World’s population :7 billion.
Graphic considers complete universe of Smart, feature and basic phones
constraints
5
MP data plan selling tool box © Nokia 2011 / Secret

6. A tremendous opportunity
In this space, most users are on prepaid and
want Internet/web/apps
of every 5 phones sold worldwide in 2011 …
…more than 4 are activated in a prepaid scheme
and at least 3 are interested in Internet access/web/apps…
We are bringing the internet/apps to the next billion people
all devices with a price point between 150 USD and 40 USD
6
MP data plan selling tool box © Nokia 2011 / Secret

7. Nokia Provides you with the Industry Widest Reach
at Global Scale
WINDOWS PHONE OPPORTUNITY REACH OPPORTUNITY
19.5%
market share predicted
800 M+
Devices in use, growing strong
by 2015
Nokia Internal Use Only

8. A portfolio of great products across price points for
highly involved consumers
WINDOWS PHONE OPPORTUNITY REACH OPPORTUNITY
185M 685M
Qt enabled devices Series 40 devices
Nokia Internal Use Only

9. Proven by strong and growing consumer
engagement across platforms
WINDOWS PHONE OPPORTUNITY REACH OPPORTUNITY 13+
13+ Million
• Average 12 app 10 Downloads/da
y
8
downloads/user/m 6
onth 4
2
• Better engagement
0
than Android 2009 2010 2011 2012
2/3 1/3
Nokia Internal Use Only

10. © Nokia 2011 / Company confidential
Nokia Internal Use Only

11. Nokia Store
World’s largest localized point of sales
800+ 13+ 190+
Million Nokia Million Countries, of
Series 40 & Qt downloads daily, which 90% in
Devices 1/3rd by local language
in Market Series 40
350 50
80% Developers with
apps that
Markets with
billing from 150
traffic converts achieved operators
to a download >1m downloads
Nokia Internal Use Only

12. Purchasing app has never been easier
Global price point:
Operator
1€ <-> 5000 VND Billing NOW
2€ <-> 10000 VND
3€ <-> 15000 VND live in
Vietnam!
150 190+ 100,000+
operators with live markets to distribute
billing in 50 countries your app apps on Nokia Store
Nokia Internal Use Only

13. Available Business
Model
© Nokia 2011

14. Free/Lite
Dalton the Dalton the
Awesome Awesome Reloaded
• 3 Powers-Up • All Power-Ups
• 3 Locations • All Locations
• Free • Paid
Colorbox example with Dalton the Awesome on S60/S^3 Platforms
© 2011 Nokia

15. New ways to increase revenue of apps
In-App Purchasing In-App Advertising
Integrate payment events for Monetize apps with ads. Use your
try-then-buy up-sell, subscription favorite ad solution to reach
business models, digital goods, desired results
& donations.
© Nokia 2011

16. In-App Purchase: Multi-Purchase Solution
Available on Nokia Asha family, launched
October 26th 2011, and most Series 40
phones going forward. Also available
for Qt: Symbian^3/Anna/Belle
• 70/30 Revenue Share
• Operator Billing
• Easy way to sell digital content from within your app
- virtual goods, subscriptions, add-ons, new levels
• Convert free applications to paid ones by embedding try and buy
© Nokia 2011

17. In-App Advertising
Monetize your app through ads – several solution providers available
Juniper Research
10
€8.5
8
6
4
2 €2
0
2010 2015
“Top publisher are generating 30k€-50k€ a month in Nokia
Store with Inner-Active In-app advertising solution”
--Roy Timor Rousso, VP Marketing, Inner-Active
© Nokia 2011

18. Success Study - Migital
“ Since working with inneractive’s cross-platform and especially
on Nokia Store, we have been witnessing ongoing & growing
figures with several of our applications. The fill rate and eCPM
performance makes us very happy to recommend inneractive
to all developers around. Make Money on your Free Apps with
Ads powered by Inneractive!
Ad Requests Impressions
{Manish Mahajan , Founder & CEO}
Fill Rate Clicks CTR eCPM
“
Net
76,885,951 59,597,673 78% 4,387,399 7.4% $1.10 $65,834.57
© Nokia 2011

19. Try & Buy How to sell your content to end users using
freemium model on S40 Legacy?
© Nokia 2011 / Company confidential

20. Why Flexion is an “Approved” T&B solution
provider?
Current Live Billing • 73 Countries – PSMS and Direct Operator Billing
coverage • Global - Credit Card
• Pricing options: pay-per-download & rental
Flexible pricing • Real-time pricing with connected wrapper
• wrapping service is fully automated and one single SKU
Fast to Market can be deployed in multiple channels and countries
• 9% conversion rates (download to purchase)*
Proven Solution • 12% Week on Week revenue growth since March 2011*
*Based on Pilot in Nokia Store

21. Flexion Operator billing Coverage (live in 73 markets)
Albania Canada El Salvador Hong Kong Latvia Nigeria Serbia Thailand
Algeria Chile Estonia Hungary Lebanon Norway Singapore Thailand
Argentina Colombia Finland India Lithuania Peru Slovakia Netherlands
Australia Costa Rica France Indonesia Luxemburg Poland South Africa Turkey
Austria Czech Republic Germany Israel Macedonia Portugal Spain UK
Belgium Denmark Greece Italy Malaysia Romania Sweden Ukraine
Brazil Ecuador Guatemala Jordan Mexico Russia Switzerland Venezuela
Bulgaria Egypt Honduras Kazakhstan Morocco Saudi Arabia Taiwan Vietnam

22. Try and Buy in 2011 Try and Buy in 2012
EA and Gameloft Only Selective Publishers
• Very Important Publishers
• Co-marketing commitment
Wish to join, email your proposal to
tuan.le@nokia.com
© Nokia 2011 / Company confidential

23. Success is a partnership

24. Partnership with Mobifone & Vinaphone for Operator
Billing
10+ mil. downloads / month from Vietnam
flat-rate revenue share
70% 70%
Operator billing Credit Card Billing Operator Billing
2 x operators
(Vinaphone & MobiFone)
NOKIA

25. Partnership with Top Universities
• 2011: 3 in the HCMC
• 2012: 2 in HN and 1 in Da Nang.
HUST PTIT DUT
NOKIA

26. From local to international
Local successful developer can take advantage of Nokia’s global reach and become
a global success
Local developer support
Publishers Outreach Technical training for local APCS HACKATHON 2012
130+ developers developers
815+ applications
NOKIA
MP data plan selling tool box © Nokia 2011 / Secret

27. We help you succeed locally
Local marketing support
* 4 local publishers has achieved 2+ million download
© Nokia 2011

28. Supported by ONE Web Destination
Everything you need to spot
and capitalize on opportunities
in one place
Developer.nokia.com
In Vietnam:
• Cooperation:
tuan.le@nokia.com
• Technical support:
phong.cao@nokia.com
• http://www.facebook.com/
#!/groups/viet.nok.dev/

29. Nokia = Your Business Opportunity Partner
HERO PRODUCT FAMILIES
WINDOWS PHONE OPPORTUNITY REACH OPPORTUNITY
Revenue Tools ONE Distrubution Channel Development Tools
MADE BETTER BY LOCAL ENGAGEMENT, EVERYWHERE
Local Business Modeling Support Local Marketing and Merchandizing Local technical support and
Local Payments hands-on training
Supported by ONE Web destination: Developer.nokia.com

30. Thank You.
tuan.le@nokia.com