A short presentation given in October of 2010 to Queen's Comm231 class.

1. Product + Brand Strategy Product + Brand

2. Product + Brand

3. Annual revenue: $500 million Value: $1.7 billion Leafs Value: $470 million (#1 in NHL) Raptors: $386 million Toronto FC: $100 million) Product + Brand

4. Leafs No Cup since 1967 Longest cup drought in NHL Raptors 15 years, 1 playoff series win TorontoFC 4 years No playoffs 4 coaches fired Product + Brand

5. “MLSE wins on the balance sheet and loses on the fields of play” – Globe and Mail Product + Brand

6. FifiFalaschi Sir Ian Blake Paisley McRae PRODUCTS+BRANDING Friday, October 15, 2010 Rob Hartley Ted Lee Martina Corbella Product + Brand

7. The Rundown Product Classification + Characteristics Branding Product + Brand

8. What is a product? Product + Brand

9. Tangible Goods Product + Brand

10. Services Ex. Insurance Companies Product + Brand

11. Combination: Good + Service Product + Brand

12. Whatcanbemarketed? Product + Brand

13. Organizations Product + Brand

14. Places Product + Brand

15. People People Product + Brand

16. Ideas & Behaviours Ideas + Behaviours Product + Brand

17. So, what can be marketed?Everything. Product + Brand

18. ProductLevels Product Levels Product + Brand

19. The XBOX 360 Product + Brand

20. Product Classifications Product + Brand

21. Consumer Products Convenience Products Shopping Products Consumer Products Product + Brand

22. Consumer Products Convenience Products Shopping Products Consumer Products Product + Brand

23. Consumer Products Specialty products Unsought products Consumer Products Product + Brand

24. Consumer Products Specialty products Unsought products Consumer Products Product + Brand

25. Industrial Products Industrial Products 1) Materials and Parts 2) Capital items 3) Supplies 4) Services Product + Brand

26. Industrial Products Industrial Products Materials and Parts Capital items Supplies Supplies Services Product + Brand

27. Product Decisions Product + Brand

28. Product Attributes Product Attributes Quality Performance Conformance Product + Brand

29. Product Attributes Product Attributes Features + Design Product + Brand

30. Product Support Services Product Support Services Product + Brand

31. Product Line Decisions Product Line Decisions Product + Brand

32. Product mix decisions Product Mix Decisions Width Length Depth Product + Brand

33. Product mix decisions Consistency Product + Brand

34. Brand Strategy + Management Product + Brand

35. Word Association Product + Brand

36. Word Association Product + Brand

37. Word Association Product + Brand

38. Word Association Product + Brand

39. Word Association Product + Brand

40. Brands that invoke emotion

41. Brands are intangibleyet they invoke strong feelings Product + Brand

42. Brands to Products Product + Brand

43. Brands to Verbs Product + Brand

44. What can be branded? Product + Brand

45. Everything. Product + Brand

46. Brand Equity Vs. Product + Brand

47. Brands as Tribes Seth Godin Consumers look for leaders Naturally we suck at making decision Brands help make this decision Companies as Tribes Product + Brand

48. Zappos – customer service – giving a damn TD – access – open late Old Spice Brand Attributes Brand Attributes Product + Brand

49. Manufactures Brand Manufactures Brand Product + Brand

50. Private Brands Sears Private Brands Product + Brand

51. Licensing Licensing Product + Brand

52. Co-branding Product + Brand

53. Brand Extension Product + Brand

54. Multi Brands Product + Brand

55. Ongoing brand management On Going Brand Management The Gap Re-do Engaging your audience and customer  80/20rule Customers Product + Brand

56. Q & A Product + Brand