Today we're offering you the essential pieces of a business proposal to help you develop a solution tailor-fit to your clients, including sales tips to creating a great Executive Summary, Mission Statement, and Pricing Table.

1. The pieces of a great
business proposal

2. 1. The Cover Letter
Entices reader to click further
Make it personal
Insert client’s name multiple time
Highlight that thing that makes you
really great!

3. 2. Executive Summary
Outline your client’s Problem
Discuss Opportunity to Outsource
Offer a customized Solution

4. 3. The Proposal
Follow an industry-standard template
Prioritize your services based on
client’s needs
Set goals of what YOU can do for THEM
Sell Benefits over Features

5. Use the power of SWOT
Strengths:
Weaknesses:
What areas could use
What has been successful before?
immediate improvement?
What makes us better? Unique?
What positive feedback have we
received from previous clients?
How do our costs compare with
market average?
What strategies have failed?
What internal factors are losing
sales?
What relevant services are we
unable to deliver?

6. Opportunities:
Threats:
Are there emerging trends we’ve
overlooked?
Do your competitors share
greater market share?
Has tech changed our industry?
Do you have a bad public
insight?
Has a new, leaner methodology
emerged that’ll increase your
bottom line?
Has a former competitor left?
Have new gov regs added cost?
Are you struggling to maintain
cash flow?
SWOT helps you identify your Strengths
and Competitive Advantages to make
decisions of what to portray .

7. 4. Services & Pricing
Your client is spending HALF the
time looking at your Pricing
BE SPECIFIC (no estimates)
Don’t negotiate below your value!

8. Offer Pricing Options
Quantity, Hourly, Packages, Discounts

9. 5. Mission Statement
Who: Who are your core target customers?
What: What are you giving the customers?
How: How are you different from the
competitors?

10. Why does your proposal
need a mission statement?
Your clients will
know who you are &
what you do
Tailor it as a solution
to your client’s needs
Shows you know their
business.

11. 6. The Terms
The boring legalize part
Use a proposal template to reuse text
Or trade your services with your
lawyer friends

12. 7. About Us
Give a face to your company
Brag but about your experience relevant
to client
Use photo examples of experience & to
put a face on your company

13. 8. Electronic Signature
Legally binding
Don’t give clients a chance to change
their mind stumbling over printing,
scanning, uploading
Allow them to say Yes from anywhere
on their smartphones, tablets, or
anywhere with Internet!

14. Pieces of a Great Proposal
1. Cover Letter
5. Mission Statement
2. Executive
Summary
6. The Terms
3. The Proposal Apply SWOT!
4. Services & Pricing
7. About Us
8. Electronic Signature

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persuasive business proposals today!