1. BLUE ECONOMY
RAIN Partner Exchange Meeting
Amsterdam | The Netherlands –December 10th 2013

2. 2

4. 4

5. Replace something with nothing

6. Multiple benefits / cash flows
Use what is locally available

7. Nature: few species  rich biodiversity
14-11-2013

8. Systems thinking;
waste does not exist

9. Source: Luigi Bastagnino
9

10. Source: Luigi Bastagnino

13. Setting up business without money

14. ENTREPRENEURSHIP WITHOUT MONEY!?!

15. ‘NEW LOGIC THAT ALLOWS ME
THAT I DON’T NEED MONEY IN MY POCKET
IN ORDER TO START MY BUSINESS’

16. MOST PEOPLE’S REACTION
‘YOU NEED MONEY, YOU CAN’T DO WITHOUT’

17. ‘
I AGREE I DIDN’T SAY I DIDN’T NEED MONEY.
I SAID I DIDN’T NEED MONEY IN MY POCKET’

18. FORGET THE TRADITIONAL MBA PRINCIPLES

19. LOOK AT WHAT IS LOCALLY AVAILABLE

20. HIDDEN CASHFLOW

21. EXAMPLE STARBUCKS SPAIN

22. EXAMPLE KATSHOEK GEBOUW

23. MULTIPLE BENEFITS

24. SYSTEM THINKING
CLUSTER – CREATE AN ECOSYSTEM

26. Create a Community
with different characters

27. Don’t start in the centre,
START IN THE PERIPHERY
LESS MONEY
LESS EXPENSIVE
LESS EXPERIENCE
MORE PROBLEMS

28. Respond to basic needs with what you have,
introducing innovations inspired by nature, generating
multiple benefits, including jobs and social capital,
offering more with less…

29. Questions?