1. RAKESH ROSHAN
M : +91-9471302017 Email: rakesh1980b@yahoo.co.in Phone: 0651- 3051457
PROFESSIONAL PROFILE
 PGDM-Dual JUN 2005 — MAY 2007 (IIMM)
 Comprising an overall corporate experience of 12.1-Years in Production Planning & Control, Technical Coordination &
Vendor Discussion, Corporate Branding, Customer value management, Marketing communication & Planning with Metals
& Mining/ Steel/ Power/ Cement/ Construction.
 Presently associated with ‘USHA M ARTIN LIM ITED’ as Asst. Manager – Daily Planning in Ranchi.
 About Usha M artin Ltd: Started in 1961 in Ranchi, Jharkhand as a wire rope manufacturing company today World’s
2ndlargest company in engineering global steel wire rope and a leading company in manufacturing integrated specialty steel
with an annual turnover of INR 6000 Crores. Having 12-factories across India, UK, USA, Dubai and Bangkok, R&D
technology center in Italy, integrated steel plant of 2 MTPA capacity, captive power plant of 300 MW, 1-lakh hectares of
iron ore & coal mines, 26 international offices across USA, UK, Australia, Italy, Netherland, Singapore, Bangkok, Dubai,
Vietnam, Indonesia etc. (Since 1964, a 52 years old premier public limited enlisted company). The group has set new
standards in the manufacture of wire rods, bright bars, steel wires, speciality wires, wire ropes, strand, conveyor cord, wire
drawing and cable machinery. With continuous growth in both the domestic and international markets.
CAREER HIGHLIGHTS
Presently associated with Usha Martin Limited as Asst. Manager – Daily Planning since Jan’2002.
Roles & Responsibilities :
Production Planning & Control – Presently Associated with Daily Cum Centralized Planning Cell including responsibilities as :
 Conversion of Purchase Orders to Sales Orders, Scrutiny technically & commercially, Modification if required
consultation from Customers, Marketing.
 Machine Loading & accordingly delivery commitments to be given to Customers.
 Preparation of Work plan Schedules.
 Daily Planning of machines & furnaces.
 Monitoring the overall production schedules.
 Balancing of Wire, Strand & Rope.
 Controlling of B-List & reducing Inventory.
 Co-ordinations with Sales, Marketing and Customers.
 Internal monitoring, discussions of every day plan.
 Wire Rod Requirements along with various Inputs monitoring & follow up from different customers/sub customers.
 Planning Reports in form of MIS to higher management.
 Working as Team Member for TQM, CVM and Deming Award.
 Working as Team Member for sustenance of the TPM, Kaizen & ISO Activities.
 Learning Knowledge of Scheduler (INFOR).
o Preparation of Flow Charts, Presentations & Reports.
Customer Value M anagement – As a part of ‘Total Quality M anagement’ framing a cross-functional team across the
organization (including all the departments) to identify projects and improve product quality & services based on customer
feedback analysis with a long term objective to increase market share and gain premium price.
Competitor Research Analysis – Profiling coalesces of all the relevant sources of competition study into one framework in
the support of efficient and effective strategy formulation by accessing the strength and weakness of competitors.

2. M arketing Communication & Planning – Development and planning of communication strategy by aligning all the
stakeholders and liaising with various media platforms to exert a constructive influence on targeted audiences.
Corporate Branding Initiatives –
 Brand Research - Analyzing the brand values, perception, strength, weakness and objectives. Also evaluate future
opportunities & differentiation to meet business goals and objectives of branding.
 Brand Positioning - Identify & validates potential positioning platforms by developing cross-functional teams across the
organization to form a workshop, debating on brand and its implications on all aspect of business.
 Brand Development Strategy - To develop the customer based brand statement that captures the essence of the
recommended positioning by gaining strategic imperatives for business.
 Brand Planning - Developing a monitoring mechanism to gauge progress on branding initiatives implementation that
measures the business on differentiation, relevance, knowledge and esteem.
 Brand Expression - Develop entire visual representation in which the brand is expressed. To create an impactful visual
definitive uniform look & feel across all customer touch points.
 Brand Launch - Bring the brand to life internally by engaging employees through a structured brand roll-out program. Plan
and facilitate internal launch program through workshops and externally covering all the customer touch points.
BRANDING – CORPORATE COM M UNICATION INITIATIVES
 Development of new corporate website – Enhancing visibility, navigation and easy accessibility for customers.
 Search Engine Optimization/ Social M edia – Monitoring & analyzing trends of online web page visits by customers.
 Development of Exhibition modules – Tracking upcoming global exhibitions and developing modules of event management.
ACADEMIC CREDENTIALS
 Bachelor's Degree in Art (BA)
 Business Professional Programmer from DOEACC " O" Level
 Advance Diploma In Information Technology
 Intermediate in science (ISC)
 PGDM-Dual JUN 2005 — MAY 2007 (IIMM)
OTHER ACCOM PLISHM ENTS
Involved in various cultural activities and social activities in college such as organizing educational week.
IT SKILLS
MS OFFICE-2007, SCHEDULER (INFOR), ERP (BAAN), MINITAB etc.
PERSONAL INFORM ATION
Gender : Male.
Date of birth : 16.10.1980
Age : 33 Years
Languages knowledge : English, Hindi.
Father’s Name : Shri Birendra Sharma
Present address for : Hari nagar, post - tatisilwai, dist- ranchi,pin-code-835103, INDIA
Communication
DECLARATIONS
I hereby solemnly declare that statements furnished above are true to the best of my knowledge and belief.