The presentation «Сreating Customer Loyalty» given by CEO RBK Money, Andrew Morozov at the Merchant Payment Ecosystem in Berlin

1. СREATING
CUSTOMER
LOYALTY
!
Andrew Morozov
!
CEO RBK Money!
!
!
!
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2. RBK MONEY
!
!
!
2002#
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"!
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3. PIVOT
!
!
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2002#
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"!
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Zero(fee#
policy#
!
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4. SUCCESS
!
!
!
2002
#
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"!
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Zero(fee#
policy
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!
!
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Trac1on#
achieved#
!
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!
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5. GROWTH
!
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"
2002#
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!
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Zero(fee#
policy#
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!
!
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Trac1on#
achieved#
Russia#

6. EXPANSION
!
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2002#
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"!
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Zero(fee#
policy#
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!
!
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Trac1on#
achieved
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Russia#
Interna1onal##
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7. TODAY
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!
!
2002#
#
"!
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#
Zero(fee#
policy#
#
!
!
#
#
Trac1on#
achieved
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#
Russia#
Interna1onal##
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40,000#
!
businesses#
!!
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!
##
!
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8. RBK MONEY
STRATEGY & VISION
WE CONNECT PEOPLE
WITH BUSINESSES
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9. LOYALTY
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Attracting customers is only half the battle - keeping them loyal to
your brand can be just as challenging."
!
!
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PEOPLE LOYAL TO
PEOPLE NOT THINGS
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10. PERMISSION MARKETING
!
!
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Performance: Good
Reliable & Consistent (93-94%)
Good Deals & Pricing (93%)
!
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!Customer Support / Service (89%)
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Honest & Open Policies (83%)
!
!
!
Source: PWC USA 2013!
! Trustworthy Brand Name (75%)
! Specific Features (75%)
"Offers Latest Technology (73%)!
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Creative Offers & Programs (62%)
Friends Recomendations (53%)
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Speak thru Multiple Channels (30%)!
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11. WE ARE IN A DATA BUSINESS
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12. RBK OFFERS
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The project involves more than
10,000 stores."
!
Purchases value per
customer has increased by 20%
over the last year"
"
!

13. NEW GENERATION
LOYALTY PROGRAMS
!
!
!
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14. There is no more
B2B or B2C.
It’s H2H:
HUMAN TO HUMAN