The Art of Social Media: Social Media Basics

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RBOA_PR

Tecnología Empresariales

The Art of Social Media
Social Media Basics

Think Strategically
• Assess the situation
• Set your objectives
• Know your audience
• Choose your tools
• Make a plan
• Evaluate your progress
• Adapt your strategy as necessary

Assess the Situation

• Strengths
• Weaknesses
• Opportunities
• Threats

Set Your Objectives

• Speciﬁc
• Measurable
• Achievable
• Relevant
• Time-speciﬁc
Increase sales among young professionals (age 25-35) by 20% over the next 12
months by using a mix of new media to promote my work.

Know Your Audience

• Market Demographics
• Market Needs
• Online Behaviors

Know Your Audience
• Where are your target audiences online?
• What are your target audiences’ social behaviors online?
• What social information or people do they rely on?
• Who trusts your target audiences?

WATCH SHARE COMMENT PRODUCE CURATE
79% 61% 36% 24% <1%
5 Behaviors on the Social Web
Altimeter Group: 2010 Socialgraphic

Facebook 750M
750M
USERS
USERS

• Pages - Interact with others as your business
• Wall - Share photos, videos, links
• Photos - Share and tag
• Video - Share and tag
• Notes - Share, tag and embed
• Questions - Poll your audiences
• Events - Promote them!

Twitter 175M
USERS

• 140-character limit
• Mentions (@)
• Retweets (RT)
• Hashtags (#)
• Searches
• Lists
• Chats

Twitter 175M
USERS

• Connect with new audiences
• Share news
• Learn and discover
• Monitor conversations
• Participate in chats
• Provide customer service

Foursquare 10M
USERS

• Geo-location
based

• Venues
• Check-ins
• Mayorship
• Specials
• Tips
• Badges

Foursquare 10M
USERS

• Promote events/exhibits
• Repeat/referral business
• Increase visibility
• Increase foot trafﬁc
• Attract new customers

Flickr 51M
USERS

• Photo sharing
• Sets/galleries
• Tags
• Albums

Flickr 51M
USERS

• Portfolios
• Branding
• Digital collections
• Connecting with other
artists

• Social sharing for visual
art

YouTube 2B
VIEWS/DAY

• Video uploads
• Channels
• Related videos
• Tags

YouTube 2B
VIEWS/DAY

• Viral campaigns
• Video portfolios
• Interactive art
• Tagging

Google+ 10M
USERS

• Circles
• Hangouts
• Instant Upload
• Sparks
• Huddle

Google+ 10M
USERS

• Organize people and
information based on
interests

• Streamline group
communication

• Share your work with
the world!

Blogs
• Posts
• Comments
• Widgets
• Embed photo/
video/audio

• Tags
• Customized

Blogs
• Communications center
• Digital portfolio
• Customizable
• Social sharing
• Online ordering

QR Codes

• “Quick Response”
• Scannable codes

• Use with mobile devices

• Link to website, video,
photo, contact info,
MP3 ﬁles

QR Codes

• Portable information,
marketing, advertising

• Link from your art to you!

Make a Plan
• Who
• What
• Where
• When
• Integration
• Triage

Evaluate and Adapt

• Analytics
• Audience feedback
• ROI

Questions?

Erin Schmidt
eschmidt@rboa.com
@RBOA_PR
www.rboa.com

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UK Journal

The Art of Social Media: Social Media Basics

1. The Art of Social Media Social Media Basics

2. Think Strategically

3. Think Strategically • Assess the situation • Set your objectives • Know your audience • Choose your tools • Make a plan • Evaluate your progress • Adapt your strategy as necessary

4. Assess the Situation • Strengths • Weaknesses • Opportunities • Threats

5. Set Your Objectives • Speciﬁc • Measurable • Achievable • Relevant • Time-speciﬁc Increase sales among young professionals (age 25-35) by 20% over the next 12 months by using a mix of new media to promote my work.

6. Know Your Audience • Market Demographics • Market Needs • Online Behaviors

7. Know Your Audience • Where are your target audiences online? • What are your target audiences’ social behaviors online? • What social information or people do they rely on? • Who trusts your target audiences? WATCH SHARE COMMENT PRODUCE CURATE 79% 61% 36% 24% <1% 5 Behaviors on the Social Web Altimeter Group: 2010 Socialgraphic

8. Choose Your Tools

9. Facebook 750M 750M USERS USERS • Pages - Interact with others as your business • Wall - Share photos, videos, links • Photos - Share and tag • Video - Share and tag • Notes - Share, tag and embed • Questions - Poll your audiences • Events - Promote them!

10. Facebook 750M USERS

11. Twitter 175M USERS • 140-character limit • Mentions (@) • Retweets (RT) • Hashtags (#) • Searches • Lists • Chats

12. Twitter 175M USERS • Connect with new audiences • Share news • Learn and discover • Monitor conversations • Participate in chats • Provide customer service

13. Foursquare 10M USERS • Geo-location based • Venues • Check-ins • Mayorship • Specials • Tips • Badges

14. Foursquare 10M USERS • Promote events/exhibits • Repeat/referral business • Increase visibility • Increase foot trafﬁc • Attract new customers

15. Flickr 51M USERS • Photo sharing • Sets/galleries • Tags • Albums

16. Flickr 51M USERS • Portfolios • Branding • Digital collections • Connecting with other artists • Social sharing for visual art

17. YouTube 2B VIEWS/DAY • Video uploads • Channels • Related videos • Tags

18. YouTube 2B VIEWS/DAY • Viral campaigns • Video portfolios • Interactive art • Tagging

19. Google+ 10M USERS • Circles • Hangouts • Instant Upload • Sparks • Huddle

20. Google+ 10M USERS • Organize people and information based on interests • Streamline group communication • Share your work with the world!

21. Blogs • Posts • Comments • Widgets • Embed photo/ video/audio • Tags • Customized

22. Blogs • Communications center • Digital portfolio • Customizable • Social sharing • Online ordering

23. QR Codes • “Quick Response” • Scannable codes • Use with mobile devices • Link to website, video, photo, contact info, MP3 ﬁles

24. QR Codes • Portable information, marketing, advertising • Link from your art to you!

25. Implementation

26. Make a Plan • Who • What • Where • When • Integration • Triage

27. Evaluate and Adapt • Analytics • Audience feedback • ROI

28. Create Your Masterpiece!

29. Questions? Erin Schmidt eschmidt@rboa.com @RBOA_PR www.rboa.com

The Art of Social Media: Social Media Basics

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