2. ‘ perceived’ lower quality of life in North (older housing, derelict land from industry etc.) Rural regions of Scottish Highlands / Central Wales etc. – unemployment & decline in farming workforce – rural depopulation Decline in Heavy Industries – closure of ship building / coal mines etc. little alternative employment – moved to south South (pull) – experienced growth in service industries, close to EU and job opportunities, higher salaries, more social / sporting amenities and better communities (flatter) and channel tunnel E Anglia (growth) London / SE – growth core North-South Drift in the UK