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Local panel presentation #3 ailsa craig quilt festival
- 1. What’s So Special About A Quilt Show? Ailsa Craig Quilt & Fibre Arts Festival Shelagh Morrison Chair
- 2. It’s not the show…. It’s the community
- 3. Ailsa Craig, Ontario Population: 1,069 Sleepy, rural village between London and Grand Bend – agricultural base Main street burned in 1920’s so little heritage charm evident Incredible spirit and community
- 4. Festival Origins Local quilt shop conceived business model and initiated • Russia • Kenya • Ireland Relied on the community to volunteer and support 2010 Shop moved and community board formed
- 5. Since 2010 *2011 – Quilts of the Netherlands * 2012 – Quilts of Denmark * 2013 – Quilts of Israel * 2014 – Quilts of Great Britain * 2015 – Quilts of France * 2016 – Quilts of Latvia * 2017 – Canada’s 150th birthday * 2018 – Quilts of Iceland * 2019 – Quilts of New Zealand
- 6. Turns Out – A lot of people like quilts • Grown to become the largest tourism event in North Middlesex • In its 12th year • Attracts approximately 3,000 visitors to village each year. High repeat visitor ratio • Approximately 200 volunteers participate • Operates on a $70K budget • Café alone generates over $16K in revenue • “Not for profit” but financially sustainable • International brand recognition • Founding and annualized grant for Ailsa Craig Arts Centre- founded in September 2017
- 7. There Is a Lot Going On During the Week Festival ShowVendors Billeting & Quilt Airing Unique workshops
- 9. Board of Directors Governance Ailsa Craig Community Quilt Festival Operating Committee Ailsa Craig Arts Centre Operating Committee Formed September 2017 Future Opportunities Community Engagement Intergenerational Education Community Engagement Intergenerational Education Community Engagement
- 10. Strengths • Internationally recognized brand • Unique, proven business model • Dynamic, diversified art form • Renewed “Reason d’etre” with Ailsa Craig Arts Centre • Strong municipal partnership • Future countries lined up to participate Weaknesses • Aging volunteer base • Limited success engaging more youthful volunteers • No “guild” foundation or base of enthusiastic practitioners • Business model not commercialized • No affiliation with local fibre networks • Time of year- Victoria Day long weekend Opportunities Threats • Expanded positioning beyond Quilts into Fibre to help attract a younger demographic • Build “guild” base through Arts Centre education or affiliation • Expand Festival positioning – increase family activities like Viking Village in 2018 • Lack of volunteer manpower
- 11. Thank you