THE 2ND ANNUAL TOTAL MARKET SUMMIT AND AWARDS EVENT-PROGRAM BOOKLET

1. 1
TM
THE 2ND ANNUAL TOTAL MARKET
SUMMIT AND AWARDS EVENT
THURSDAY AUGUST 7, 2014
PROGRAM BOOKLET
#REFRAMETHEBRAND

2. 2

3. 3
When a group of founding members and partners came together
last September for the launch of the Association, we did not know
how the event would be received. With about 70 people in total, we
made the two days enjoyable and extremely educational. At the end
of the inaugural summit, the feedback was amazing and it gave us
energy and purpose.
Since the launch we’ve had our starts and stops with building capac-
ity as well as, on-boarding new members and committees. Through
it all, everyone has hung in there and continued to support the Total
Market Industry movement. We hope today you will see the results
of hard working members, partners and volunteers. Our focus for
this year’s summit is the launch of REFRAME: ™. One of the chal-
lenges our members and partners asked us to address was the
clarity of our mission and conversation easier to understand. From
our membership and partners was to make the mission and conver-
sation easier to understand. In addition to making the conversation
easier, we were also asked to hone in our value proposition. Hence
the creation of REFRAME: ™. Given the shift within the marketplace,
the definition of the word reframe fits our call to action and mission
for brands and business leaders: (v) to look at, present, or think of
(beliefs, ideas or relationships ) in a new or different way.
REFRAME: THE BRAND™ is a platform for Total Market, Cross-Cul-
tural and Total Market Enterprise™ education. The ambition is to de-
liver Total Market Enterprise™ transformation for Fortune 500 brands
through story telling, collaborating with others and education.
Starting in September, anyone seeking executive education about
this topic can visit REFRAME: THE BRAND™ (www.reframethebrand.
com ) and read about total market industry stories through RE-
FRAME: THE PUBLICATION™; collaborate with others in the industry
through REFRAME: THE ASSOCIATION™; seek on-line or off-line
education through REFRAME: THE LAB™; or attend a Total Market
Industry event through REFRAME: THE EVENT™.
We are excited to launch the new platform and serve the industry.
Thank you for attending REFRAME: THE SUMMIT™. You will enjoy
a day filled with innovative thinking and new approaches to solving
business problems within the Total Market Industry vertical.
Jeffrey L. Bowman
Chairman & Founder
The Cross-Cultural Marketing and Communications Association
Reframe: The Brand ™

4. TM
WOULD LIKE TO THANK
OUR PARTNERS AND FOUNDERS
- PLATINUM PARTNER - - DIAMOND PARTNER - - GOLD PARTNERS -
- SILVER PARTNERS -
- OUR FOUNDERS -

5. 5
Cheryl Stallworth
Colin Mitchell
Cynthia Augustine
Donna Pedro
Esther Franklin
Geraldine Moriba
Javier Farfan
Jeffrey Yang
Jon Cropper
Julie Anderson
Lizette Williams
Madonna Deverson
Margaret Regan
Singleton Beato
Thomas Bartley
Vita Harris
Yolanda Conyers
Millward Brown Firefly
Ogilvy & Mather
FCB
Ogilvy & Mather
Starcom Mediavest
CNN
PepsiCo
The Futures Company
Future Logic
Advertising Research Foundation
Kimberly – Clark
Ogilvy & Mather
Future Works Institute
AAAA
Google
FCB
Lenovo
President
WW Head of Planning
Chief Talent Officer
Chief Diversity Officer
EVP, Experience Strategy
Vice President of Diversity & Inclusion
Senior Director, Cultural Branding
Senior Vice President
Founder
EVP, Solutions and Engagement
Brand Director
Senior Partner, Executive Director,
Head of Intelligence Group
President
EVP, Diversity and Inclusion & Talent Strategy
Head of Retail Industry
WW Head of Planning
VP, Global HR Operations & Chief Diversity Officer
BOARD OF ADVISORS

6. 6
THANK YOU!
TO OUR MEMBERS AND COMMITTEE LEADS FOR ALL
YOUR CONTINUED SUPPORT AND GENEROSITY.
WITHOUT YOU WE WOULD NOT BE HERE TODAY.

7. 7
THANK YOU TO
OUR SUMMIT
PLANNING TEAM!
GABBY VALDESPINO
THERESA NASI
SIDRA SMITH
TREVOR WILKINS
ANASTASIA WILLIAMS
MARC CRAWFORD
KEVIN GALES
VERONICA RODRIGUEZ
JUSTINA OMOKHUA
CHRISTINE ALIFERIS
JASON SISLEY
AJA BURRELL WOOD
HEIDI KARLSSON
ALEX RHEA

8. 8

9. 9
8:00AM - 9:00AM
HOSTED BY T.J. HOLMES
CHECK-IN AND CONTINENTAL BREAKFAST
WELCOME ADDRESS AND PURPOSE
President of the Americas, MetLife, William Wheeler will welcome guests to the 2nd Annual Total Market Summit
and Awards Event. He will share the ambition and desired outcome for the day.
Speaker: William J. Wheeler
President of the Americas, MetLife
STATE OF THE INDUSTRY – KEYNOTE
In so many ways approaching the Total Market as an industry vertical is a little disruptive to both the General Mar-
ket and Multicultural industry verticals. Given the shift in the population and culture, a shift is required for market-
ers, agencies and technology to be relevant. Our keynote will provide observations on changes required within the
advertising and media industries, growth and the tangible opportunities for marketers in the US and globally within
the Total Market industry vertical.
Presenter: Jeffrey L. Bowman
Founder and Chairman – THE CCMCA and REFRAME: THE BRAND™
9:00 AM – 9:15 AM
9:15 AM – 9:45 AM
TM

10. 10

11. 11
REFRAME: THE BRAND ™ INTRODUCTION
Since the launch of the Cross-Cultural Marketing and Communications – A Total Market Industry Association,
there’s been a desire to make the name and call to action simpler. Our members, partners and the Industry
asked us to crystallize the mission and call to action for the movement. The CCMCA will introduce the new
brand along with new products and solutions for helping large organizations become a Total Market Enter-
prise™(TME).
Presenters: Victor Parada
Membership Chair – THE CCMCA
Joe Coleman
Co-Founder, Contently
REFRAME: THE MARKETPLACE ™ OPPORTUNITY
Last year we explored how brands must fully understand the market opportunity as well as their partners. The
velocity of a Total Market Enterprise™ transformation depends on the business ambition and outcome. Without
alignment on the size of the prize, an organization will not put the right priorities in place to achieve total market
enterprise transformation. Join three industry leaders as they discuss how they measure and approach total mar-
ket valuation for their brand partners.
Moderator: Pamela Roach
CEO, Breakthrough Marketing Technology
Panelists: Ashish Midha
Principal, Deloitte
Courtney Jones
Co-Founder, Contently
COFFEE BREAK
9:45 AM – 10:00 AM
10:00 AM – 10:30 AM
10:25 AM – 10:35 AM

12. 12
PROUD SPONSOR OF THE
CROSS-CULTURAL
MARKETING
COMMUNICATIONS
ASSOCIATION

13. 13
10:30AM - 11:15PM
12:00 PM – 1:00 PM
11:15 PM – 12:00 PM
REFRAME: ORGANIZATION DESIGN + TALENT™
The journey of becoming a Total Market Enterprise™ organization begins with talent. A business can’t execute
if the right team and incentives aren’t in place to achieve business results within the Total Market Industry ver-
tical. Three industry leaders will share how they are turning an “old tech” driven organization into a “new tech”
organization that understands the new marketplace and the Total Market industry vertical.
Moderator: Laurel O’Brien
Director of Strategic Communications,
Prudential Retirement
Panelists: Cynthia Augustine Chief Talent Officer, FCB
Miriam Muley
Founder and CEO, The 85% Niche
REFRAME: EXPERIENCE AND ENGAGEMENT™
One of the hottest topics in the industry today is how do you engage and build the right experiences for the
new marketplace. Some brands are betting on the US Hispanic while others focus on millenials. Why not
both? If a brand does everything right inside, how well does it translate in connecting externally with the new
marketplace. Case in point—and headline of the year—is Apple Beats! What happened to Bose? When naysay-
ers said the music industry was dead, Beats by Dre’ proved them wrong. Two of the most disruptive brands will
share their best practices in connecting and engage with the New Marketplace.
Moderator: Carlos Saavedra
Director Cultural Marketing, PepsiCo
Panelists: Keith Clinkscale Chief Executive Officer, Revolt Media
Spencer Baim
Chief Strategic Officer, VICE
LUNCH AND RECHARGE
After a powerful and inspired morning, take this opportunity to recharge, check email, post #REFRAMETHE-
SUMMIT: on social media, eat and charge your phone. Yes, in that order. Take a break and get ready for an
afternoon!

14. 14

15. 15
REFRAME: MARKETING AND ADVERTISING
Now for the elephant in the room—what does Total Market Enterprise™ transformation mean to brands
and advertising? What about the budgets? What are the steps? How do I manage agencies and partners?
What about the work? Is it more effective? We’ve assembled two leaders championing their version of the
approach in their organizations.
MODERATOR: Stuart Elliot Advertising Columnist, The New York Times (PENDING)
PANELIST: Lewis Goldman Vice President, Product Development, US Business MetLife
Heidi Arthur, Senior Vice President for Campaigns, The Ad Council
REFRAME: KEY TRENDS AND WHAT’S NEXT
We’ve gathered three of the most sought after thought leaders in the Total Market and Cross-Cultural
space. They’ve led research and communications efforts for some of the world’s largest brands. They will
share their point of view on what brands are doing right and wrong to understand and expect from consum-
ers and customers in the New Marketplace.
MODERATOR: Julie Halpin Anderson EVP, Solutions and Engagement, The Advertising Research Foundation
PANELIST: Ola Mobolade Managing Director, Firefly Millward Brown
Jeff Yang, Senior Vice President and Head of Multicultural Insights, The Futures Company
Andy Hasselwander, Vice President, Products and Professional Services Latinum Network
COFFEE AND TEA BREAK
1:00 PM – 1:45 PM
1:45 PM – 2:30 PM
2:30 PM – 2:40 PM

16. 16
3:40 PM – 3:50 PM
REFRAME: FOUNDATIONS + NON-PROFITS
Why this track? Foundations and the non-profit community are on the forefront of the communicating and providing
solutions for the new marketplace. When it comes to education, income inequality and healthcare, foundations and
non-profits drive social transformation. Join three of the most impactful organizations in the US and Globally in this
conversation.
MODERATOR:
Toby Thompkins
Vice President, Community Initiatives & Global Partnerships
Tides Foundation
PANELISTS:
Ben Maulbeck
President, LGBT Funders
Samantha Papadakis
Co-Founder, Populist
BREAK
AWARD CEREMONY WILL BEGIN ON PAGE 22
2:40 PM – 3:40 PM

17. o1 is a proud sponsor
of The Cross-Cultural Marketing
and Communications Association and
REFRAME: The Brand.

18. 18
TM
PRESENTS THE INAUGRUAL
TOTAL MARKET INDUSTRY AWARDS

19. 19
Last year the Association partnered with
WPP’s Millward Brown and Ogilvy & Ma-
ther to release the industry’s first syndicat-
ed tool for understanding a brand’s value
across racial or ethnic segments. The Brand
Cross-Cultural Index (BCCI), powered by
BrandZ™, the world’s largest brand equity
database, assesses and ranks brands based
on their appeal to non-Hispanic White, His-
panic, Black and Asian consumers.
Leveraging the BrandZ database and using
Millward Brown’s Meaningfully Different
brand equity framework, the BCCI provides
two core solutions: a BCCI ranking that iden-
tifies brands best at nurturing a meaningful
connection with consumers across seg-
ments; and Brand Power, a predictive model
of a brand’s volume share based purely on
perception, absent of activation factors.
Using an expanded ethnic sample, the tool
assessed 58 brands in three industries:
Quick Service Restaurants, or QSR, ($120 bil-
lion total value), Retail Banking ($165 billion),
and Beer ($92 billion), with plans for addi-
tional categories in 2014.
Based on the assessment of the three cate-
gories, Millward Brown and Ogilvy & Mather
identified that brands commanding market
share do not necessarily have a uniform
appeal across segments, with some of them
failing to connect with ethnic consumers in
a meaningful way. These brands are not only
leaving money on the table today, but risk
declining market share in the future.
In addition to the award for the Total Mar-
ket Industry category leaders, we present
the Leslie Uku Total Market Industry Brand
Change Agent Award for the brand(s) that
demonstrate Total Market Enterprise leader-
ship.
Leslie Uku was a member of the planning
committee for the Total Market Summit. In
addition to being on the planning committee
Leslie was a change agent within the world of
beauty. A MBA graduate of New York Univer-
sity, Leslie spent all of her career advocating
for the New Marketplace within the cultural
branding group at Estee Lauder and Coty.
She is no longer with us but we celebrate her
life and legacy by naming the Total Market
Brand Industry Brand Change Agent Award in
her honor. She was committed from the start
of the Cross-Cultural Marketing and Com-
munications Association (The CCMCA) and
we’d like to remember and thank her for the
significant contributions.

20. 20

21. 21
3:50AM - 4:50AM REFRAME: THE BRAND™ TOTAL MARKET INDUSTRY AWARDS
There are lots of award shows within the industry. Some award creative outcomes while others acknowl-
edge individuals for their contributions. We’d like to be the first to award brands based on how well they
appeal to the Total Market.
In partnership with Millward Brown and The Ogilvy Group, We will present REFRAME: THE BRAND™ Total
Market Industry Award. Based on the findings of The Brand Cross-Cultural Index, Powered by BrandZ, we
will award brands within three categories: Banking–Retail, Quick Service Restaurants and Beverage–Alco-
hol. In addition to the Inaugural Awards Total Market Industry Award we will present the Leslie Uku, Total
Market Industry Change Agent Award for driving Total Market Enterprise™ transformation.
AWARD RECIPIENTS:
TOTAL MARKET INDUSTRY AWARD: QSR CATEGORY SUBWAY
TOTAL MARKET INDUSTRY AWARD: BANKING CATEGORY CHASE
THE TOTAL MARKET INDUSTRY AWARD: BEER CATEGORY HEINIEKEN USA
THE LESLIE UKU TOTAL MARKET INDUSTRY
BRAND CHANGE AGENT AWARDS: PEPSICO AND KIMBERLY – CLARK
RECEPTION TO FOLLOW4:50 PM – 5:50 PM

22. 22
BIOS

23. 23
Andy Hasselwander has led the Products and
Professional Services (“PPS”) group at Lati-
num since 2010. In this role, Hasselwander is
responsible for delivering strategy, insight, an-
alytics, and new products for Latinum’s nearly
100 corporate members, including Univision,
Kraft Foods, DirecTV, Nestlé, and many others.
In his tenure, he has overseen several nota-
ble achievements. In 2012, Latinum Network
launched VozLatinum, a one-of-a-kind shared
cost bilingual community, offering members
the ability to do affordable, fast qualitative
and quantitative research with U.S. Hispanic
consumers. Since its launch, the team has
fulfilled over 150 custom and 100 syndicated
engagements leveraging the community, while
maintaining rigorous standards of community
health and research discipline. At the same
time, he has added a diverse set of analytical
capabilities to Latinum, culminating in a mem-
ber-accessible data warehouse of all of the
company’s consumer insights, market, and
behavioral data on multicultural consumers.
Before joining Latinum, he led the Analytics
practice area for marketing consultancy Mar-
ketBridge. Hasselwander is an expert practi-
tioner in “big data” approaches to marketing,
including social media
monitoring, database analytics, machine
learning, panel research, and mix modeling to
name a few. Hasselwander has spoken at many
industry conferences, including most recently
The National Society of Hispanic MBAs/Huma-
na Hispanic Healthcare Summit, an Advertising
Age panel on Hispanics and Technology at the
Consumer Electronics Show and the Univision
“Leading the Change” Forum.
He holds an MBA with Distinction from the
Stern School of Business at New York Univer-
sity and a BA, magna cum laude, from Colgate
University.
Andy Hasselwander Vice President, Products and Professional Services

24. 24
Ashish Midha is a Principal at Deloitte special-
izing in real time customer engagement strate-
gies for organizations. Over his 17-year career
at Deloitte, he has served financial services
firms regulators, retailers, energy companies
and not-for profits. Ashish has helped several
clients in rethinking their products and ser-
vices portfolios, market intelligence, customer
segmentation, digital innovation and marketing
measurement. Ashish has also focused specif-
ically on developing strategies to connect with
the multicultural and underserved segments of
the population.
He worked very closely with the regulators
during the recent economic crisis-conduct-
ing customer segmentation for improving
responses to regulatory recovery programs
and has deep insights on needs and behaviors
of the multicultural, unbanked/under-banked
population, and customers nearing retirement.
Ashish has also developed the multicultural
penetration strategy for one of the largest not-
for-profit associations, as well as the channel
strategy for one of the largest retail banks.
Ashisa Midha Principal, Deloitte

25. 25
As the award-winning author of Adweek’s
Critique, Barbara Lippert is a well-known
name in the advertising trade press. She pi-
oneered the idea of advertising criticism and
wrote the Adweek Critique for more than 20
years, while also appearing on-air for many
years as the advertising contributor to the
CBS Early Show. Now, Lippert is a contribut-
ing editor at Mediapost.com, and writes Mad
Blog, a column about advertising and culture.
Lippert has written for the New York Times,
the Washington Post, Newsweek, Glamour,
Vogue, and Self. She was the “Image” colum-
nist for New York Magazine, and also wrote
a series of well-received cover stories while
there, including “I’m Martha and You’re Not”
the first to define Martha Stewart as a brand.
She has also appeared on CNN, the Today
Show, Charlie Rose, among many others, and
has delivered on-air opinion pieces for CBS
Sunday Morning. For many years, she was
also an on-air contributor to NPR’s All Things
Considered. A cum laude graduate of Mount
Holyoke College, with a degree in History,.
she lives in New York City and has a very tall
24-year old son who is a stand-up comic.
Barbara Lippert CONTRIBUTING EDITOR AND MEDIA BLOGGER, MAD BLOG

26. 26
Ben Francisco Maulbeck is the president of
Funders for Lesbian, Gay, Bisexual,Transgen-
der, and Queer (LGBTQ) Issues, the national
network of foundations and other donors
committed to increasing equality and well-be-
ing for LGBTQ communities. He is a long-time
leader, advocate, and grant-maker for LGBTQ
equality, racial justice, and other social change
issues. His previous work includes positions
at Hispanics in Philanthropy, the William Way
LGBT Community Center, and The Philadelphia
Foundation. Maulbeck earned a bachelor of
arts at Swarthmore College and a master of
public policy at the Harvard Kennedy School,
where his areas of study included participatory
leadership, social marketing, and international
political economy. His volunteer service has
included the leadership of the boards of the
Gay & Lesbian Latino AIDS Education Initiative
(“GALAEI”) and the Community HIV/AIDS Mo-
bilization Project (“CHAMP”)
Ben Francisco Maulbeck President of Funders, LGBTQ

27. 27
Courtney Jones currently serves as Vice
President, Multicultural Growth and Strat-
egy focused on growing Nielsen’s footprint
as a leader in multicultural insights. Prior to
her current role, Courtney was responsible
for managing community outreach, events,
and diversity efforts as a Vice President with
Nielsen’s Public Affairs team.
Courtney began her Nielsen career with the
Client Learning Services division, assisting
clients with maximizing their media ratings
software solutions. Before joining Nielsen,
Courtney worked with Acme Communica-
tions, Inc. selling advertising for local tele-
vision affiliates, WBUI in Central Illinois and
WBDT in Dayton, Ohio where she was a
leader in local direct billing. Prior to settling
in the media industry, Courtney celebrated
success in the pharmaceutical industry with
Pfizer, Inc. garnering many awards includ-
ing Rookie of the Year and Vice-Presidents’
Cabinet.
In addition to a successful professional ca-
reer, Courtney currently serves on the Board
of Advocates for Citizen Schools NY, an
organization committed to improving suc-
cess outcomes for middle school students by
expanding the learning day. She has also en-
joyed volunteering with numerous commu-
nity-based organizations including New York
Cares, the Boys and Girls Club, Big Brothers
Big Sisters, Ronald McDonald House Char-
ities, and the American Red Cross to name
a few. Passionate about helping children to
maximize their full potential, Courtney also
spends time speaking to students about
planning for the future.
Courtney spent much of her childhood in
various cities, but considers herself a true
southern belle from Atlanta, Georgia. She is
a magna cum laude graduate of Florida A&M
University where she obtained and under-
graduate degree in Business Management
and MBA in Marketing.
Courtney Jones Vice President, Multicultural Growth and Strategy, Nielsen

28. 28
Cynthia “Cindy” Augustine is a master at attracting
A+ talent and creating high-performance teams
that leverage organizational strength and drive
performance. Strategic, resourceful and energetic,
Augustine’s eclectic experience has helped com-
panies including Time Warner, The New York Times
and Scholastic deliver against strategic goals. Since
joining FCB as Global Chief Talent Officer in 2011,
Augustine has added industry stalwarts and big-
brained, up-and-comers to the mix. The combination
has undoubtedly resulted in a significant boost in the
network’s performance and profile.Augustine is re-
sponsible for leading all aspects of human resources
including talent acquisition and development, cul-
ture change, organization design, compensation and
benefits as well as diversity and inclusion programs
for the global network. Based in the network’s New
York headquarters, her passion to build a better
organization is contagious. Augustine is a proven
leader whose business acumen, leadership skills and
prowess at strategic problem solving drives change.
Prior to FCB, Augustine served as SVP of human
resources and employee services for four years at
Scholastic Inc. Her HR career dates back to 1998,
during which time she served as SVP, human re-
sources for The New York Times Company. In 2000,
her role within the organization expanded when she
took on the additional role of President of The New
York Times Company Broadcast Group. A born risk
taker, Augustine took on a new challenge in 2004,
joining Time Warner as SVP of talent management,
overseeing executive development, global recruit-
ment and diversity programs. Prior to her career
in human resources, Augustine worked as a lawyer
specializing in employment law, labor relations and
employee benefits at The New York Times Company
and later as a partner at Sabin, Bermant and Gould
LLP. She earned her J.D. from Rutgers University Law
School and her B.A. at Sarah Lawrence College. Ac-
colades abound for this tenacious overachiever. She
has been named one of Savoy magazine’s Top 100
Most Influential Blacks in Corporate America (2010-
2014), one of the 25 Most Influential Black Women
Business Leaders by The Network Journal (2004),
and one of Crain’s 100 Most Powerful Minority Busi-
ness Leaders in New York (2003). And recently, she
was named to Save the Children’s Board of Trustees.
A dedicated mentor, Augustine makes time to guide
others, cook and enjoy time with her husband and
their two children.
Cynthia Augustine Global Chief Talent Officer, FCB

29. 29
In her current position as Senior Vice Pres-
ident for Campaigns, Heidi oversees the
development of over 25 public service com-
munications programs, including initiatives
for the American Heart Association, GLSEN,
UNCF and Feeding America.
Her work includes EFFIE award-winning
campaigns for Big Brothers Big Sisters,
High School Dropout Prevention and Autism
Speaks.
In her position, she works with the federal
government agency or non-profit sponsor
and volunteer advertising agency to guide
the strategic and creative development
of the communications program. She also
oversees the day-to-day management of
each campaign. A graduate of Union Col-
lege, Heidi joined the Ad Council in 2000
with over ten years of industry experience
including Grey and Wells, Rich, Greene.
She is also a published author, having writ-
ten a guidebook for New York City parents.
Heidi Arthur Senior Vice President for Campaigns , AD COUNCIL

30. 30
Jeffrey L. Bowman is one of the pioneers of the Total
Market Industry Vertical and chief architect of the
Cross-Cultural and Total Market Enterprise model.
While at Ogilvy & Mather, Bowman in partnership with
the Chairman and CEO of Ogilvy & Mather North Amer-
ica, and the Chief Diversity Officer of Ogilvy & Mather
North America created a new communications model
that bridged the general market and multicultural mar-
keting communications approach.
Mr. Bowman is the founder of The Cross-Cultural
Marketing & Communications Association (CCMCA)
and serves as Chairman. Launched in 2013, and 89
members of the Association defined the Total Mar-
ket Industry vertical and Total Market EnterpriseTM.
Through the Association, Bowman has led the industry
in defining Total Market and Total Market EnterpriseTM.
It is this approach that helps transform enterprise or-
ganizations through education and training for the New
Marketplace.
In his day job, he is a Senior Partner and Managing
Director at The Ogilvy Group where he joined in 2009
as a founding member and lead of Ogilvy & Mather
Cross-Cultural Practice. It was there where he began
consulting and advising global brands on the Cross-Cul-
tural approach including Kodak, IKEA, British Airways,
British Petroleum, Bobbi Brown, MetLife, Coca-Cola
and Unilever. This model has been celebrated in The
New York Times, Advertising Age and The Economist as
it tackles Talent, Diversity and Inclusion, General Mar-
ket versus Multicultural and Supplier/Partner Diversity
issues within the advertising industry. It was at Ogilvy
& Mather where Mr. Bowman authored two advertising
and marketing industry first: The Cross-Cultural Report
and the Brand Cross-Cultural Index. He makes the busi-
ness and creative case why it is imperative for brands,
corporations and government leaders to shift their
business model and organizational strategy in order
to capture the hearts and minds of “The New General
Market.”Prior to trading in his client suit for jeans in
world of advertising, Mr. Bowman began his career
over 20 years ago in sales, operations and distribution
at The Pepsi-Cola Company learning from the ground
floor about shopper, trade marketing and retail sales
across multiple channels of distribution and classes of
trade. After graduating from business school in 1998,
he built brands with profit and loss responsibilities and
developed marketing and digital communications pro-
grams for some of the world’s largest brands including
Proctor & Gamble, MillerCoors, Whirlpool Corporation,
Dell, Incorporated and Sears Holding Company.
He sits on the board of the Classical Theater of Har-
lem and a member of the Alpha Phi Alpha Fraternity,
Incorporated. Mr. Bowman holds a Masters of Business
Administration in Marketing from Clark Atlanta Univer-
sity and a BS in Marketing from South Carolina
State University.
Jeffrey L. Bowman Senior Partner | Managing Director, The Ogilvy Group

31. 31
Jeff Yang is a senior strategist at the Futures
Company whose research covers the chang-
ing landscape of media and technology and
their impact on society. He also is head of
The Futures Company’s multicultural insights
division. Prior to joining The Futures Com-
pany, Yang was vice president and principal
global strategist at Iconoculture, where he
directed the company’s activities in Greater
China, Japan and Korea and led the interna-
tional Media, Entertainment and Technolo-
gy Insights team. His focus at Iconoculture
spanned such topics as the use of mobile and
social networks among younger generations,
the social impact of technology, the shifting
nature of identity both on and offline, and the
impact of changing demographics and fluid
global borders on consumer tastes, habits
and expectations.
Yang is a sought-after media commentator
for print and broadcast: His writes the weekly
column Tao Jones for the Wall Street Journal
Online, and can be heard regularly on WNYC
and across the nation as a commentator on
the public radio programs The Takeaway,
NPR’s Tell Me More and WNYC’s The Brian
Lehrer Show. Yang has authored and edit-
ed a number of bestselling books, including
Eastern Standard Time; I Am Jackie Chan:
My Life in Action (the international action
hero’s official autobiography); Once Upon a
Time in China, a comprehensive history of
the cinema of Greater China; and the graphic
novel Secret Identities, the second volume of
which, Shattered, was published by The New
Press in November 2012. He lives in Brook-
lyn, New York
Jeff Yang Senior Vice President, Futures Company

32. 32
Joe Coleman is the CEO and co-founder of Contently, a brand pub-
lishing platform that helps companies build relationships through
original storytelling. Prior to Contently, Joe founded two other
companies in Idaho and Las Vegas, and then moved to New York
in 2010 to start Contently with cofounders Shane Snow and Dave
Goldberg.
Joe Coleman CEO + Co Founder, Contently

33. 33
Julie Halpin Anderson is currently an EVP of
Solutions and Engagement at the Advertising
Research Foundation. In this position, Julie
works to deliver the thought-leading content
of the ARF to members through a variety of
programs, communications and engagement
touch-points.
Prior to joining the ARF team, Julie has been a
force in the youth & family market space for
over 25 years. As one of the founders of the
Saatchi Kid Connection in the early 90’s, and
the subsequent founder of her own agency in
1997, The Geppetto Group, Julie has helped
clients unlock the power of brands with
strategies and communications programs that
engage and inspire. Julie has recently formed
Next Step Strategic Services, a
boutique strategy consultancy dedicated to
helping clients identify growth, with mar-
ket-tested techniques that identify untapped
potential in existing brands, as well as those
that chart a strategic course for innovation
and new products. She has worked in near-
ly every category that matters to youth and
families and is proud to have worked with
both multinationals and start-ups alike in-
cluding: Walmart, NBA, General Mills, Pfizer,
Pepsico, Lego, Kids Footlocker, Nestle, USAA,
Wild Planet Toys, Mamamedia, 4Real Foods
and Kraft. Julie serves on the Children’s Ad-
vertising Review Unit (CARU) advisory board;
she sits on the board of Theatreworks USA,
the nation’s leading producer of family the-
atre in the United States.
She holds a BA from Holy Cross College and
a MA from NYU. Most importantly, she is the
mother of Jack - age 11.
Julie Halpin Anderson Executive Vice President of Solutions
and Engagement , Advertising Research Foundation

34. 34
Keith Clinkscales leads REVOLT Media & TV as chief
executive officer, a post he assumed in 2013 after
being appointed by REVOLT founder and chairman Sean
Combs. An expert and speaker on new media, lifestyle
and culture, Clinkscales oversees an aggressive strategy
to make REVOLT the new #1 name in music by focus-
ing on building a network that is real-time, multi-plat-
form and fueled by artists and fans. His responsibilities
include supervising a staff of 100+ employees across
the United States; creating content for a multi-genre,
multi-platform music news organization accessible
through broadcast, digital and social media; managing
overall network strategy for financial performance,
operations, ad sales, and business development; leading
distribution and affiliate relationships with Time Warner
Cable, Comcast, and CenturyLink; overseeing key rela-
tionships with strategic partners such as Clear Channel
Media & Entertainment; growing relationships with
charter advertisers that include AB InBev,
P&G, Fiat, State Farm, Beats by Dre, HP and AT&T; and
developing the vision for original programming and
acquisitions to ensure that the content attracts mil-
lennials and appeals to advertisers. Clinkscales comes
to REVOLT with over 20 years of experience creating
content in the areas
of sports and lifestyle. He spent eight years as a senior
vice president at ESPN, four years as chairman & CEO
at Vanguarde Media and eight years as president/
CEO at VIBE, where he launched the title under Time
Inc and grew the magazine into the definitive lifestyle
publication for young adults and influencers. Most
recently at ESPN, Clinkscales created and supervised
the award-winning ESPN documentary series “30 for
30;” managed ESPN The Magazine and produced ESPN
shows including “The X Games,” “The ESPY Awards” and
“SportsNation.” At Vanguarde, Clinkscales published
various lifestyle titles including Honey, Heart & Soul and
Savoy. One of the only media executives with an Emmy
nomination and multiple Peabody awards, Clinkscales’
passion for quality journalism has earned him over 40
credits as an executive producer of films and docu-
mentaries. Clinkscales remains one of the few minority
CEOs in cable television. In October 2013, Clinkscales
steered REVOLT to become the third largest, indepen-
dent network launch in cable television history, sur-
passing the launches of Oxygen, NFL Network and NHL
Network. Reaching 50 million young adults through its
platforms, REVOLT is broadcast in 40 of the top 50 US
markets. His career exemplifies a keen understanding of
the evolving media needs and interests of today’s youth
consumer, building a music brand for a generation best
identified by their hyper-
connected digital lifestyle. His reputation for producing
content that smartly combines pop culture, hip hop
and passion platforms like music & sports has earned
him top executive honors from Crain Communications,
Advertising Age, CableWorld Magazine, Black Enterprise
and the
American Advertising Federation Hall of Fame. Addition-
ally, Clinkscales is a two-time recipient of the National
Association of Black Journalists (NABJ) Excellence in
Journalism Award and has been listed among the 2014
CableFAX 100 as an industry power player. Clinkscales
earned an MBA from Harvard Business School, where
he recently received the “Professional Achievement
Award” from the business school’s African-American
Alumni Association. He earned a BS in accounting and
finance from Florida A&M University, where he serves
on the school’s Foundation Board. Clinkscales currently
serves on advisory boards for Howard University and
MillerCoors. In addition to serving as CEO of REVOLT,
Clinkscales founded and manages a joint sport venture
with ESPN. The venture, The Shadow League (TheShad-
owLeague.com), is a digital sports platform that delivers
sports content to millennials on a 24/7 basis.
Keith Clinkscales Chief Executive Officer, REVOLT Media + TV

35. 35
In her role as Head of Strategic Communi-
cations for Prudential Retirement, Laurel
O’Brien is responsible for setting the overall
communications strategy for one of the core
businesses of Prudential Financial, focused
on defined benefit, defined contribution and
nonqualified retirement plans; investment
products for retirement plans; plan de-risking
strategies and structured settlements.
Over the course of her career, O’Brien has
successfully advised CEOs, CFOs and other
senior leaders on a wide variety of corporate
actions, from brand building to crisis re-
sponse, and led teams and initiatives to drive
awareness, engagement and loyalty among
stakeholders. With more than 20 years of
experience, O’Brien isrecognized for merging
creative ideas with a pragmatic approach to
business communications.
Prior to joining Prudential Retirement,
O’Brien led Enterprise Communications for
Lincoln Financial Group, where she devel-
oped communications strategy during the
extraordinarily complex and challenging Great
Recession. Earlier in her career, O’Brien led
communications teams for Nuveen Invest-
ments, First Union Corp. and CoreStates
Financial Corp.
O’Brien has served as an adjunct instructor in
Public Relations and Writing for Business for
several universities in the Philadelphia area,
and held several leadership roles in the Public
Relations Society of America. She received a
master’s degree in Journalism from Temple
University and a bachelor’s degree in French
Literature and Political Science from Smith
College.
Laurel O’ Brien Director of Strategic Communications, Prudential Retirement

36. 36
Leslie Uku was driven by her belief in beauty for women
of all ethnicities. As an American with Nigerian and
Polish roots, Leslie was passionate about the positive
effects created by the intersection of cultures. As a
Consumer Marketer and Multicultural Strategist, Leslie
spent her entire career advocating for the New Mar-
ketplace. Her work as a change agent within the world
of beauty helped companies like Coty, LVMH and The
Estée Lauder Companies develop and expand their rel-
evance with multicultural consumers. Leslie Uku was a
member of The Cross-Cultural Marketing and Commu-
nications Association (The CCMCA) and on the planning
committee for REFRAME: The Summit. Leslie began her
career in 2000 as a Sales Account Manager for Media
Solution Services where she helped develop consumer
direct mail campaigns for clients including American
Express, Citibank and Starbucks. In 2004, she made the
leap to the world of beauty at Coty, first as an Assistant
Global Marketing Manager for Calgon’s $11M holiday
program, then as Marketing Manager for Rimmel. She
left Coty to work as Clinique’s Marketing Manager,
Alternative Distribution. While at Clinique, she oversaw
and guided plan development to identify new retail out-
lets. In 2009, Leslie joined The Estée Lauder Companies
as Manager, Local and Cultural Diversity, Corporate
Marketing. She was an integral part of the team for over
three years, traveling to the South Africa market and
helping to develop a library of research, before leaving
for other opportunities. She continued her career at
LVMH for the Make Up For Ever brand before returning
to Coty as a Brand Manager, Prestige Fragrance. Leslie
was a proud resident of Fort Greene, Brooklyn and
grew up in Buffalo, NY. She received her undergraduate
degree in Business Administration, Marketing & Interna-
tional Business from The State University of New York at
Buffalo. She went on to earn her MBA from The Leonard
N. Stern School of Business at New York University and
spent time studying at The London Business School as
part of their exchange program. She was both personal-
ly and professionally passionate about global and cultur-
al concepts of beauty. She led by example, immersing
herself in cultures different from her own through
extensive travels and her love of media, music, film and
art. Leslie was training for the Brooklyn Half Marathon
when she passed away suddenly in April 2014 at the age
of 37 from an undetected heart condition. To date, her
family and friends have raised thousands of dollars in
her name benefitting the American Heart Association.
Leslie would be extremely humbled to be remembered
in this way by The CCMCA. Her family and friends thank
The CCMCA for creating The Total Market Industry
Brand Change Agent Award in her honor and encourage
everyone attending to continue to push the boundaries
in creating work that speaks across all cultural lines.
Leslie Uku Consumer Marketer & Multicultural Strategist, 1977-2014

37. 37
Lewis Goldman is a career intrapreneur who has helped
companies deal with disruptive change by innovating
from within. In his current role as Vice President of
Product and Marketing for the US Direct Life Insurance
business at MetLife, he’s creating a new channel of dis-
tribution for a 140-year old company by selling afford-
able life insurance to Middle Market consumers. Prior
to joining MetLife, Lewis was Founder and President
of New Media Consulting (NMC), where he advised
organizations, including Truth in Aging, Amazon and
LinkedIn, on how to optimize digital customer engage-
ment to build their businesses and accelerate revenue
growth. Lewis’s intrapreneurial interests began after he
graduated from Harvard, while he was working at FCB
and Colgate-Palmolive to launch new products geared
toward the growing Hispanic market.
During this time, he also developed a special prod-
uct size of dishwashing liquid to address the growing
opportunity of warehouse outlets like Sam’s Club and
Costco. Following graduation from Columbia Business
School, Lewis played a key role in redefining how to
position a cable television brand by launching CNBC
and MSNBC, as well as a new division at Sony. In the
mid-90s, Lewis started NMC, where he focused on
opportunities created by the disruption of the Internet
and conceived the currently widely adopted step-by-
step shopping process as part of his consulting work
with IBM. He joined Citigroup in 1998, where he led
efforts to build the Internet channel for their consum-
er businesses. By leveraging proprietary data, he also
initiated the cross-selling of loans and other products.
After a brief opportunity at a startup that was redefin-
ing the student loan business, Lewis launched 1800bas-
kets.com while CMO at 1800flowers.com. He also
revamped the company’s marketing efforts to take ad-
vantage of emerging mobile and social media channels.
Currently, in addition to working at MetLife, Lewis
teaches “Introduction to Advertising” as an Adjunct
Assistant Professor at St. John’s University. He also
created the Marketing Module for the inaugural Venture
for America class in 2012, and is on several startup
advisory boards.
Lewis is a graduate of Harvard University and Columbia
Business School. He resides in New Rochelle, NY, with
his wife and three children.
Lewis Goldman Vice President of Product and Marketing, US Direct Life Insurance at Metlife

38. 38
Miriam Muléy maintains a vibrant entrepre-
neurial business as marketing consultant,
diversity expert, and business writer/speaker.
She is CEO of The 85% Niche, a marketing
consultancy firm dedicated to strategy de-
velopment supporting women and women of
color—a group that controls 85% or more of
all purchase decisions.
Miriam has 25 years of experience in For-
tune 100 companies, such as General Mo-
tors where, as Executive Director, she was
responsible for marketing and sales for the
Women’s market, Hispanics, African-Amer-
icans, Asians, LGBT and Youth markets –
consumers who represented over 65% of
all new car and truck sales; Avon Products,
Inc. where she was a General Manager; and
Carson/Softsheen, division of L’Oreál where
she was EVP of Marketing. Puerto Rican by
ancestry,
Miriam holds an MBA from Columbia Uni-
versity and is author of, The 85% Niche: The
Power of Women of All Colors—Latina, Black
and Asian. Ms. Muléy’s client roster includes
Merck & Co., Prudential, and The Walt Disney
Company.
She is Vice President and Board Director for
Madrinas, an organization dedicated to em-
powering Latinas in the workplace, is an Ad-
visory Board member of Women at NBCU—a
think tank of leading women business leaders,
has been featured in a TED Talks Video on the
“Voices of Women” and is a former National
Board member of NAWBO.
Miriam Muléy Chief Executive Officer, The 85% Niche

39. 39
Toby is the Vice President, Community Ini-
tiatives and Global Partnerships at Tides. In
2011, after serving briefly as the Executive
Director of The 21st Century Foundation, an
African American founded 501c3 philanthrop-
ic institution, Toby partnered with Tides to
create Tides 21st Century. As Vice President
of Tides 21st Century (2011-2014) he con-
ceived, co-authored, published and launched
the New Majority Opportunity: Creating A
Future Where Everyone Matters (www.new-
majorityopportunity.org).
This innovative thought leadership served as
the basis for the creation of a leadership plat-
form to provide convenings, consulting, and
coaching to address the opportunities and
challenges resulting from the emerging new
majority demographics in the USA and the
Diasporas emanating from the Global South.
In 2013 as part of the interim Senior Leader-
ship Team (2013-2014) Toby’s team lead the
stabilization of Tides Business Development,
Tides Client Operations and Client Services
which include Tides Center and Tides Foun-
dation. An executive coach, speaker, blogger,
and bestselling author (www.tobythompkins.
com), Toby brings to Tides over 25 years’
of experience working across nonprofit, for
profit, and international development sectors
as a senior level executive and organizational
development consultant. He has coached a
broad range of leaders including CEOs, Heads
of State, country managers and grassroots ac-
tivists and advocates. While living and work-
ing in Ghana he led a USAID public private
partnership to empower local mining families
and communities to effectively respond to
the consequences of surfacing gold mining in
impacted villages. He also moonlighted as the
Africa correspondent for Ebony/Jet maga-
zines where he covered President Obama’s
historic visit to Ghana.
Toby possesses an M.P.A. and undergraduate
degree in psychology and political science
and splits his time between San Francisco and
New York City.
Nathaniel “Toby” Thompkins Vice President Community Initiatives & Global Partnerships , Tides

40. 40
In addition to being a marketing consultant and qual-
itative researcher of choice to a number of Fortune
500 companies, Ola is a recognized thought leader on
the evolving cultural landscape in the US and global
markets.
In 2011, she co-authored the ground-breaking book,
Marketing to the New Majority, and has been featured
on The Tavis Smiley Show, and in a number of publi-
cations including Forbes, The Economist and Adver-
tising Age. Ola is a master at turning emerging social
trends into insights and implications for marketers.
Her knowledge of multicultural markets, trend-lead-
er segments, and youth demographics allows her to
bring exceptional strategic marketing capabilities to
her clients. Since joining Firefly 10 years ago, Ola has
developed an impressive Client portfolio including For-
tune 500 companies such as McDonald’s, Coca-Cola,
Estee Lauder, Diageo, Ford, Marriott, and a number of
blue-chip ad agencies. Her strategic services for these
companies and many others have focused on brand/
product positioning, ad/campaign optimization, new
product development, market segmentation, and target
definition.
In addition to her general market focus, Ola has exten-
sive experience across all age and lifestyle segments
of the African-American, Hispanic, and Urban Mindset
audiences. Beyond her work with clients, Ola has also
been a speaker at conferences sponsored by the World
Federation of Advertisers, 4A’s, Advertising Research
Foundation, Association of National Advertisers, Adver-
tising Week, Brandweek, and World Research Group,
and is regularly invited by leading companies to present
and lead workshops on becoming “New Majority” com-
pliant.
Ola holds a dual degree from Harvard in Psychology
and Afro-American Studies. She is the 2012 winner of
the prestigious Atticus Award for global achievement
in Consumer Insight and currently resides in New York
City.
Ola Mobolade Managing Director , Firefly Millward Brown

41. 41
As a founding partner, Pam provides critical
advice to clients making product, market and
communications decisions. For clients looking
for growth opportunities, she uncovers the
whys and interactions of key market percep-
tions and purchase considerations that define
profitable innovations.
She identifies what motivates purchase
decisions for new-to-the-world offerings as
well as products with undiscovered differen-
tiations that can be leveraged for preference.
Using an array of proprietary and well-known
qualitative and quantitative tools, she ex-
plores and measures the emotions, aspira-
tions, values, and attitudes-including those
rooted in cultural and ethnic affinities, that
interact to drive the decision to purchase.
Insights from these investigations help clients
consider an inclusive, addressable market for
growth and link to demographics in order to
reach them. And,
in our digital world, she builds the strategies
that enable those individuals to come to you.
Pam has led Fortune 100 business segments
in global marketplaces and delivered top
and bottom line growth. 12 years ago Pam
co-founded Breakthrough Marketing Tech-
nology- a business and strategic marketing
consultancy that helps clients deliver prof-
itable growth based on what their markets
value. They use insights from the marketplace
to define what customers will pay for and
transform that intelligence into detailed plans
that guide organizational execution. Prior to
founding Breakthrough, Pam held business
leadership, sales and marketing roles at Hon-
eywell International, AlliedSignal and West
Point Pepperell.
Pamela Roach Chief Executive Officer, Breakthrough Marketing Technology

42. 42
Samantha is a Strategy Director at Noise,
overseeing the relationship development
and strategic direction of the digital work for
Noise’s Unilever clients. She also serves as
the Managing Partner of Populist, a nonprof-
it strategic marketing group that brings the
creative problem solving discipline of corpo-
rate marketing to bear on social innovation
challenges.
Since its founding, Samantha, and founding
partner Grant Tudor, have worked on over a
dozen projects across four continents span-
ning areas from sanitation to health care,
water, malnutrition, and female hygiene, with
clients including Sanergy, Violet Health, Wa-
ter Collective, Sustainable Health Enterprises,
and OkCopay. The work at Populist, putting
marketing to work for the traditionally under-
served, has been some of the most rewarding
work of her career. Prior to noise,
Samantha worked at Blue State Digital, the
digital agency behind Barack Obama’s unprec-
edented presidential campaigns, developing
multi-platform programs for political clients,
nonprofits such as The Metropolitan Museum
and NAACP, and companies such as Ford Mo-
tor Company and The Green Bay Packers.
Before joining the marketing and communi-
cations industry, Samantha started her career
in finance as an analyst at Morgan Stanley,
focused on business development strategy
for the bank’s Private Wealth Management
division.
Samantha received a B.A. In Government and
French from Harvard, where she was a mem-
ber of the Varsity Swimming & Diving team. In
her free time, she consumes a disproportion-
ally large amount of public radio and delicious
food.
Samantha Papadakis Strategy Director, Noise

43. 43
Spencer Baim is CSO of VICE MEDIA and
founder of VIRTUE, VICE’S creative agen-
cy. He is steering the company to become
the most successful youth media compa-
ny in the world. Spencer oversees strategy
for VICE properties including VICE, VICE
NEWS, NOISEY, MUNCHIES, MOTHERBOARD,
THUMP, FIGHTLAND, i-D, and THE CREATORS
PROJECT, and major brand projects including:
AT&T, Intel, A-B InBev, GE, K Swiss and H&M.
Prior to VICE, Spencer was a brand strategist
for advertising agencies Fallon and Mad Dogs
and Englishmen.
Spencer Baim Chief Strategy Officer, Vice Media

44. 44
Stuart Elliott has been the advertising colum-
nist of The New York Times since May 1991,
writing the weekday advertising report as
well as other news articles and features. He
also writes a weekly e-mail newsletter, In
Advertising, for The New York Times on the
Web and previously produced radio reports
and podcasts for the Times on advertising and
marketing topics.
Mr. Elliott has covered advertising, marketing
and media topics for two decades; in addi-
tion to The Times, he has written on those
subjects for USA Today, Advertising Age, The
Detroit Free Press and The Times-Union in
Rochester, N.Y.
Mr. Elliott has freelanced for many publica-
tions, including Campaign, Texas Monthly and
Working Woman; speaks around the country;
moderates panels, and has appeared on tele-
vision programs like “Nightline,” “Biography,”
“20/20,” “The News with Brian Williams” and
specials on networks including The History
Channel, Showtime and VH1.
Mr. Elliott received his bachelor’s and mas-
ter’s degrees from the Medill School of
Journalism at Northwestern University in
Evanston, Ill. He lives in Manhattan and his
hobbies and interests include politics, pop-
ular culture, American history and nostalgia,
especially old advertising.
Follow Stuart Elliott on Twitter and Facebook.
Stuart Elliott Advertising Columnist, New York Times

45. 45
Theresa Minton Nasi is a proven advertising
industry talent with a unique background in
media planning & strategy, b2b marketing,
business development and corporate commu-
nications. She delivers high caliber strategic
thinking to a wide range of clients, categories
and disciplines.
Nasi approaches the industry from both a US
and a global perspective.Nasi founded MINT
& Partners, a boutique marcomm consultancy
based in Brooklyn, NY, in 2014. MINT helps
clients efficiently and effectively approach
their marketing communications, business
development and public relations challeng-
es in a fresh, innovative and refreshingly
unorthodox way. Capabilities include; brand
strategy, thought-leadership, media relations,
social media strategy, events, award submis-
sions and business development strategy.
Prior to MINT, Nasi was the Managing Direc-
tor, Worldwide Corporate Communications
for Ogilvy & Mather where she was responsi-
ble for building and executing a world-
class marketing communications program
internally and externally for the agency.
Her previous advertising agency experience
includes roles in Global Communications
for Universal McCann (UM), Global Network
Development for MPG and Marketing Com-
munications, New Business and Strategy for
OMD North America.
Nasi’s career in advertising began in media at
Goodby, Silverstein & Partners in San
Francisco. A product of the Bay area in the
mid 90’s, she was entrenched in the early
days of the digital media era and worked
agency-side representing clients such as
HP and SBC. She has extensive experience in
e-commerce and digital publishing with
company’s including Preview Travel (Traveloc-
ity) and CNN.
Originally from Omaha, NE, Theresa has spent
the last 15 years in Brooklyn, NY.
Theresa Milton Nasi Founder, MINT & Partners

46. 46
As an award-winning journalist and internationally recog-
nized television personality, T.J. Holmes understands that an
audience needs more than just a news story; they respond
to a trustworthy individual who can deliver stories with
candor, reliability, intelligence and passion. Tenacious and
charismatic, Loutelious “T.J.” Holmes has meticulously and
successfully crafted his delivery to convey news to a variety
of audiences without compromising his unique style, which is
always informative yet entertaining. With a natural curiosity
to learn more about the world, Holmes, who was born in
West Memphis, Arkansas, had the burning desire to connect
with people at an early age. His inquisitiveness lead him to
take a mass communications class his freshman year at the
University of Arkansas which exposed him to the many facets
of journalism, most notably the live element of broadcasting.
He proudly professes, “Since embarking on that journey I
never looked back.”He successfully completed his matricu-
lation through the broadcast journalism program vowing to
become an affluent and influential journalist. With deter-
mination, he drove with absolute resolve to Joplin from the
University’s campus to hand-deliver his resume and reel to
KSNF Channel 16 in Missouri. His tenacious drive, infectious
smile and magnetic persona led him to land a position on the
spot. Holmes would go on to spend a few months at KSNF
working as a dedicated producer, assignment reporter, and
weekend anchor before moving back to his home state of
Arkansas to join CBS affiliate KTHV as a general assignment
reporter. Within a year honing his skills and refining his
television bravado he quickly ascended to weekend anchor.
In 2003, Holmes moved on to KNTV, the NBC O&O station in
the San Francisco Bay Area, to become the evening news an-
chor. While at KNTV, he traveled to Athens, Greece to cover
the 2004 Olympics, the first Summer Games held after the
September 11th attacks. Holmes covered an abundance of
fast-breaking national news stories, including the historic re-
call election of California Governor Gray Davis that resulted
in the election of Governor Arnold Schwarzenegger, as well
as the widely covered double murder trial of Scott Peterson.
By October of 2006, Holmes earned a coveted position at
the internationally acclaimed global news network, CNN, as
a news anchor and correspondent. For 3 years, he hosted
CNN Saturday & Sunday Morning alongside Betty Nguyen
until she departed allowing Holmes to commandeer the spot-
light, shining as the solo newscaster of the widely watched
program. Holmes dominated breaking news events at CNN,
reporting on the scene from some of the most riveting news
stories including the devastating Joplin, Missouri tornadoes,
the Deepwater Horizon oil spill in New Orleans, and the
tragic shootings on the Virginia Tech campus in Blacksburg,
Virginia. He secured some of the first accounts from the
survivors of the US Airways Flight 1549 that crash-landed
in New York’s Hudson River in January 2009 and reported
from the campus of the University of Mississippi during the
first presidential debate between Senators John McCain and
Barack Obama. Holmes anchored from Ground Zero to com-
memorate the emotional 10th Anniversary of the September
11th attacks. His contributions to the coverage of the oil spill
and the presidential campaigns both garnered the network
prestigious Peabody Awards. Holmes has anchored signifi-
cant news stories including Saddam Hussein’s execution in
2006, the terrorist attacks in Mumbai, India in 2008 and at
Glasgow Airport in 2007. Holmes’ last day reporting for CNN
was on Christmas Day of 2011 as he began to prepare for the
next chapter in his career. Holmes continued to soar to new
and exciting heights as he made history with his long- await-
ed foray into nighttime television on Viacom’s BET Network.
In October 2012, he hosted a new late-night hybrid talk
show, “DON’T SLEEP!,” which laid an inspiring foundation for
thought-provoking programs for African American interests
and earned him an NAACP Image Award Nomination shortly
after its premiere. Holmes delivered smart, biting social
commentary on significant issues and hosted a distinguished
panel of thought leaders and correspondents from various
disciplines in an exchange regarding headlines that affect the
community. After a successfully building awareness sur-
rounding vital stories mainstream media tends to disregard,
Holmes forged confidently forward to continue his journal-
istic aspirations covering the George Zimmerman trial on
CNN’s Headline News (HLN) and has been a contributing
anchor to MSNBC since 2013. Holmes also lends his voice
and offers his own take on the black community, politics, pop
culture, relationships, and fatherhood by authoring weekly
columns that can be found on various online magazines and
news websites.
Currently, he serves as member of the Chancellor’s Board of
Advisors at the University of Arkansas and is on the Board of
Visitors at Emory University in Atlanta. Holmes is a zealous
member of the 100 Black Men of Atlanta and the National
Association of Black Journalists. He was honorably selected
as one of the Root 100 of 2012 (black achievers and influ-
encers between the ages of 25 and 45) and theGrio’s 100
(black leaders and history makers), and is a recipient of the
venerated 2012 Hennessy Privilege Award and Young Alumni
Award at the University of Arkansas.
T.J. Holmes Journalist & TV Personality, CNN | MSNBC | BET

47. 47
Victor Parada is vice president of advertising
sales for Discovery U.S. Hispanic. In this
role, he oversees advertising sales for Dis-
covery’s portfolio of Hispanic networks in the
United States, which includes Discovery en
Español and Discovery Familia. He has led the
portfolio’s go-to-market strategy since 2005
and heads a talented team of executives
across the country that adds value to the
market with innovative solutions for meeting
clients’ needs.
Under Parada’s leadership, Discovery’s U.S.
Hispanic portfolio has surpassed objectives
and increased advertising revenue. He has
been instrumental in the development of the
networks’ strategy, which offers new oppor-
tunities to serve Hispanic marketers.
Parada first joined Discovery in Mexico in
1999 as an account manager. He was pro-
moted to account director in 2001 and was
responsible for overseeing and developing
advertising sales programs for Discovery’s
portfolio of networks in the market, as well
as opening the company’s first ad sales office
in Mexico City. He was then promoted to
regional director of advertising sales for Dis-
covery Networks Latin America/Iberia, where
he oversaw the pan-regional ad sales team.
Prior to joining Discovery, Parada served as
account executive at Univision, where he
generated advertising sales revenue for the
U.S. Hispanic cable network Galavisión. He
began his ad sales career as an account ex-
ecutive at American Radio, Inc., the largest
radio group in Boston.
Parada graduated from Pennsylvania State
University in 1992 with a bachelor’s degree in
advertising/communications. He is a native
of Mexico City and currently resides in Mi-
ami.
Victor Parada Vice President of Ad Sales, Discovery U.S. Hispanic

48. 48
William J. Wheeler is president of the Americas re-
gion of MetLife, Inc., a leading provider of insurance,
annuities and employee benefit programs to 100 million
customers worldwide. He was appointed to this posi-
tion in November 2011. As president, Wheeler oversees
MetLife’s insurance and retirement businesses in the
United States and Latin America. MetLife is the largest
life insurer in both the U.S. and Mexico, and the com-
pany also holds leading market positions in Chile, Brazil
and Argentina.
Prior to his current role, Wheeler was executive vice
president and chief financial officer since December
2003. As CFO, Wheeler was responsible for overseeing
all financial management matters, including financial re-
porting, treasury, corporate actuarial, risk management,
tax, investor relations and mergers and acquisitions.
Wheeler was a key architect of MetLife’s 2010 acquisi-
tion of Alico, the largest transaction in MetLife’s history,
and the acquisition of Travelers Life & Annuity and relat-
ed international insurance businesses in 2005. Wheeler
also oversaw a number of capital management strate-
gies and related transactions that enhanced MetLife’s
financial strength and increased its liquidity at a time of
severe capital market constraints, while simultaneously
achieving significant annualized expense savings and
implementing a number of risk management initiatives.
Prior to becoming CFO, Wheeler oversaw business
development, product management and marketing
activities for the company’s Individual Business segment
and also served as chief financial officer of Institutional
Business, overseeing financial reporting and planning, as
well as expense management for that segment. Wheel-
er joined MetLife in 1997 as treasurer and played a key
role in preparing MetLife to become a public company.
He oversaw certain aspects of the demutualization, the
development of the investor relations and shareholder
services organizations, and management of the initial
public offering process. Before joining MetLife, Wheeler
was an investment banker for ten years at Donaldson,
Lufkin & Jenrette (DLJ). During his career at DLJ, he
managed a variety of transactions, including equity
and debt financings, mergers and acquisitions, lever-
aged buyouts, financial advisory and restructurings in a
number of different industries, including the insurance
industry. Wheeler serves on the board of directors for
the American Council of Life Insurers (ACLI) and the
Council of the Americas (COA). He is also a member of
Wabash College’s board of trustees. He holds an M.B.A.
from Harvard Business School and also received an A.B.,
magna cum laude, from Wabash College and was elect-
ed to Phi Beta Kappa.
William J. Wheeler President of Americas Region, Metlife

49. 49
THANK YOU FOR ATTENDING TODAY!
TM

50. 50
CONTACT
WWW.REFRAMETHEBRAND.COM CONTACT@REFRAMETHEBRAND.COM 1.347. 471. 0607
FOR MEMBERSHIP, PARTNERSHIP AND DONATION QUESTIONS, PLEASE USE THE FOLLOWING INFORMATION BELOW:
W.
@REFRAMETHEBRAND REFRAMETHEBRAND REFRAMETHEBRAND

51. 51