Ricardo Esteban Silveira Rivas

Venezuela Venezuela

Shopper Marketing Coordinator

Consumer Products

. Creation and implementation of the Diageo’s category platform associated with the event FIFA World Cup Brazil 2014 for Venezuela, and leading the agenda of Uruguay, Colombia and WestLac (Chile, Ecuador, Peru) for the development of this project in each country, creating activations concepts adapted for every market. . Creation of the media plan associated with the Diageo’s category platform in Venezuela for the FIFA World Cup Brazil 2014 event. . Development of the Diageo’s category platform toolkit for December 2014 in Venezuela, Brazil, Colombia, Uruguay and WestLac (Chile, Ecuador, Peru). . Manage and implement the budget of more than £ 70,000 (GBP). Investment allocated...