Mike McKean, director of the Futures Lab at the Reynolds Journalism Institute at the Missouri School of Journalism, delivers the results of a survey conducted for RJI on the attitudes of Americans toward fake news.

1. Welcome!
Mike McKean, Associate Director

2. Survey Insights
Mike McKean, Associate Director

3. • MTurk, January 2017

4. • MTurk, January 2017
• 266 American adults

5. • MTurk, January 2017
• 266 American adults
• Suggestive, not
predictive

6. Dale has some examples
52
48
I can identify a fake news headline right away
70% confident
Less confident

7. Dale has some examples
61
39
I can identify a fake news headline after a few moments
70% confident
Less confident

8. We asked, “Which of
the following
headlines is not fake
news?”

9. The good news: 40%
correctly identified
“Stop Pretending You Don’t
Know Why People Hate Hillary
Clinton ”

10. The bad news: 60%
thought one of these
fake news headlines
was real:

11. “Pope Francis
Endorses Donald
Trump”
(13%)

12. “Denzel Washington
Backs Trump in the Most
Epic Way Possible”
(15%)

13. “Final Election 2016
Numbers: Trump Won Both
Popular and Electoral
College Votes”
(32%)

14. Sharing Fake News

15. Dale has some examples
66
34
I have never shared a fake news story
70% confident
Less confident

16. Dale has some examples
58
42
I have shared a fake news story by accident
70% confident
Less confident

17. Dale has some examples
54
46
My friends have shared fake news stories
70% confident
Less confident

18. Survey details at
RJIonline.org