Lightning Talk by Jericho Hartley, Chief Operating Officer of RedCap, at Data Point Live, San Francisco, 10/1/2015

1. #datapointlive
How RedCap Delivers Happiness to
Auto Dealers & Their Customers
Jericho Hartley
Chief Operating Officer of RedCap
@RedCapJH

2. #DPL15
About RedCap
| @iyengar
A B2B SaaS model offering
Automotive Service Valet & Out
of Dealership Experiences via
outsourced labor.

3. #DPL15
The problem: growth potential of core
revenue channels
| @RedCapJH
B2B B2Cvs

4. #DPL15
The
analysis
| @RedCapJH
B2B
B2C

5. #DPL15
The result
●
There is a 40 point lift in CSI when customers have
used Pickup/Delivery in the luxury segment (JD Power)
●
Customers keep loaners 40% longer when they are not
using pick-up/delivery
●
There is roughly a 20% increase in Repair Order spend
when customers do not come into the dealership and
sales are made over the phone
●
Launching partnerships with Ford, Lincoln, and other
luxury dealers
| @RedCapJH

6. #DPL15
Thank You!