1. How to Sell
Food at an
Event

2. How to Sell Food at an Event
 You can garner a lot of attention from a
sizable crowd, collect valuable contact
information from customers and other
businesses alike and distribute a raft of
promotional materials to your target market.
 By choosing the correct event and managing
the stall effectively, not only can you collect a
sizable profit, but can lead to substantial
growth in your food PR and marketing efforts.

3. Preparation
 Make sure you have everything you need
and always arrive early.
 The earlier you arrive the better location
you will be able to find.
 The quicker you set up you will be able to
make early sales when competitors are
still setting up.

4. Presentation
 With a captive market and high competition
it is imperative that you make your stall as
attractive and visible as possible
 Make sure your stall is clean and any banners
and promotional signs are highly visible.
 Attractive presentation of your food will lure
customers in (as will enticing aromas and
spices from cooking) and promote
suggestions of quality.

5. People Buy from People
 Be friendly and engaging when dealing with
customers.
 Keep the conversation flowing and high
energy.
 Giving passing customers the impression of a
welcoming and pleasant shopping
experience means they are far more likely to
actually make a purchase.
 Make sure that your manner and dress reflects
the values and promises of the brand.

6. Pricing
 Make your prices as visible as possible to
passing customers.
 Offer multi buy discounts and offers and
always give the impression that you are
providing the customer with an excellent
deal.
 Make the payment process simple by
rounding prices to whole figures - £1, £2
and £5 as opposed to £1.30 or £2.75.

7. Product Sample
 As a means to spread the word (or taste) of your
product, offer free samples to passing customers.
 This always attracts significant attention from
passers-by and allows them to sample your
product before committing to a purchase.
 Make sure you think of how you will offer out your
samples and whether you will need specialist
sample packaging.
 It is crucial that you manage your stock levels
appropriately.
 Running out of stock early results in frustrating
wasted sales

8. Purchasing
 Selling to customers on the day is great, but
make sure you keep their business by offering
them a means to purchase more products
from you in the future.
 Provide guests with a website or other stockist
where they can purchase more of your
product.
 Provide business cards and gather contact
information for future purchases and building
up your contact list.

9. Performance
 Be sure to set yourself appropriate targets and
goals to ensure you get what you need from the
experience.
 Take note of all the costs, revenues, what sold well
and what didn’t and how you can improve your
efforts next time.
 Event selling can be hugely beneficial and
profitable for a variety of food related products.
 Equally so it is not for everyone and you need to
make sure that events, festivals and markets are
the right fit for your product brand and the
customer base you wish to attract.