Women in Analytics Lunch

1. Underwritten by

2. Women in Analytics:
Overview presented by Suzanne Mumford,
Head of Platforms Marketing, Google

3. A community open to all DAA members
who are interested in supporting gender
equality within the profession and helping
female analysts thrive
3
Women in Analytics:
What it is

4. Provide education, advocacy, and influence
in order to increase understanding and
activate resolution of issues facing women
in analytics
4
WiA Mission
What do we want to do?

5. An analytics profession that supports
gender equality
5
WiA Vision
What kind of world do we want to see?

6. • Regular conference calls and online events
• In-person meetings such as this one –
thanks to Google’s Trustee sponsorship
• Through the WiA online community
• A blog to showcase women who are
successful analysts and to highlight issues
important to females in this profession
6
How WiA Connects:

7. New! Interactive Virtual Events
• Discussion with Jane Miller of career advice
site, Janeknows.com, June 13
• Many more to come – watch for updates on
these new events!
7

8. • Compensation Survey – Now available
thanks to Google!
• Coming Mentor Program
• Conference outreach initiative – target
programming teams with list of potential
female speakers
8
WiA: Making Things Happen

9. 2016 Compensation Report
The data was collected from individuals in the United
States and internationally based on variables such as:
• Geographic location & metro
• Employer size & type
• Years of experience
• Education level
• Age
• Gender
• Ethnicity
Get your copy today!
digitalanalyticsassociation.org/compensation9

10. • We would love to hear your thoughts on
how this community can serve you!
Contact
chackney@digitalanalyticsassociation.org
• If you are not yet a member, you are
what’s missing!
Join today:
community.digitalanalyticsassociation.org/
women-in-analytics
10
WiA: What’s Missing?

11. 11
Welcome Carla Borsoi
Being Curious: Analyzing
Yourself & Ambitions to Get
Where You Want

12. Underwritten by

13. Being Curious: Analyzing Yourself & Ambitions
to Get Where You Want

14. Introduction
Learning what I liked
How I perfected what I liked
How I liked to transform this and ask for what I want

15. 15
Pre-Career

16. 16
Lesson #1
Pay attention to where you spend your time

17. 17
Lesson #2
Your health is the most important - and pay attention
to it

18. 18
Bay Area Move

19. 19
Lesson #3
Cultivate Relationships

20. 20
Transitions

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Lesson #4
Work for a product you love -- or at least have a
connection to

22. 22
Lesson #5
Roll with it and be willing to pick up extra pieces -
you’ll learn a lot

23. 23
Learning More

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Lesson #6
There’s always more to learn, you have to make the
time to go and learn, seek out expertise

25. 25
Ask.com

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Lesson #7
Hard work can pay off - in growing a team, in
title/compensation, and providing new experiences -
and it helps to have a sponsor

27. 27
Aol

28. 28
Lesson #3 & 4 (redux)
Cultivate relationships
Work for a product you love -- or at least have a
connection to

29. 29
Lesson #8
Don’t neglect the soft skills - socializing your worth,
selling your ideas

30. 30
Lesson #1 comes back & so does #5
Pay attention to where you spend your time
Roll with it and be willing to pick up extra pieces -
you’ll learn a lot

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Lesson #9
Have a clear vision of what you want so you can
make the ask

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Lesson #10
Prioritize what you need at what point in your career.
Is it money? Is it title? Is it something else?

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On to new things

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Lessons
• Lesson #1: Pay attention to where you spend your time
• Lesson #2: Your health is the most important - and pay attention to it
• Lesson #3: Cultivate relationships
• Lesson #4: Work for a product you love -- or at least have a connection
to
• Lesson #5: Roll with it and be willing to pick up extra pieces
• Lesson #6: There’s always more to learn, you have to make the time to
go and learn, seek out expertise
• Lesson #7: Hard work can pay off and it helps to have a sponsor
• Lesson #8: Don’t neglect the soft skills
• Lesson #9: Have a clear vision of what you want
• Lesson #10: Prioritize what you need at what point in your career

35. 35
Carla Borsoi
carla@nimasensor.com
@u_m