Case Study: Using a Systems Design Model to Bring Clean Drinking Water to Rural and Slum Communities in India Sarah Tranum

1. Case Study: Using a Systems
Design Model to Bring Clean
Drinking Water to Rural and
Slum Communities in India
Sarah Tranum, OCAD University/TrickleUp Design Inc. Toronto, Canada
Relating Systems Thinking and Design Symposium (RSD5)
October 15, 2016

2. 600,000 children
die EVERY YEAR from
diarrhea or pneumonia
fromunclean water
Reference: UNICEF Handbook on Water Quality, 2008

3. Image Credit: (clockwise) Eureka Forbes AquaSure Water Purifiers; Mebelkart.com; Ion Exchange (India) Ltd. Zero B
Examples
of water
cleaning
solutions
available

4. FIT
SCALE
SUSTAINABILITY

5. Affordable?

6. FIT
with
REALITIES and
OPPORTUNITIES?

7. Image Credit: Vestergaard LifeStraw
Modelled to
reach SCALE?

8. Little or
NO local
economic
impact
FAIR
labour
practices?
product
payment

9. Sustainable?
cultural
environmental
financial
social

10. Solution Ecosystem
product/
service
local
production
local
distribution
education/
training
participatory
design
broader
understanding
long-term
adoption
community
ownership/
responsibility
systemic
change
scalable
self-
sustaining

11. CleanCube

13. Pilot Community
South Goa

14. Connecting
health, water,
sanitation,
hygiene, &
economics

16. & WATER
interconnected
WOMEN

17. & WASTE
interconnected
WATER

19. WATER
storage is KEY

20. Especially
Drinking
WATER

21. INTUITIVE
Practices

22. Sustainable
cultural
environmental
social
financial
robust
solution

23. CleanCube
PROCESS

26. CleanCube
prototype

27. local
production
local
distribution
education/
training
participatory
design
broader
understanding
long-term
adoption
community
ownership/
responsibility
systemic
change
scalable
self-
sustaining
CleanCube
Solution Ecosystem

30. CO-DESIGNING
with the community

31. Option 2Option 1
Pick-UpDrop-Off
Manure
InorganicOrganic
vRecycle
Landfill
Recyclable
Materials
Seperated
IMAGINING
the needed
infrastructure

32. EXPERIENCING
the power of cooperation

33. CREATING
a shared message

34. MEMBER
Zuarinagar Evergreen
Association
CATALYST for
community action

35. PROVEN
Models

37. SELF HELP
Groups (SHGs)

38. SMALL batch
PRODUCTION

39. HEALTH & PRODUCTION
TRAINING

41. SKILLS
DEVELOPMENT

42. WORKING
TOGETHER

43. QUALITY
CONTROL

44. TIME &
EFFICIENCY

45. A woman in production earns
Rs 4000 for 40 hours/month,
a contrbution of 30-40% to
her household income

46. = 1L of clean water = Rs 1
or about $0.02 CAD
= 1 week of clean water
for family of five
= Rs 50 or about $1 CAD

47. SHORT & LONG
TERM IMPACT

48. INTERSECTION of the
SACRED & MUNDANE

50. COMMUNITY-BASED
EDUCATION

51. storytelling,
science, magic,

52. music &
dance

54. a powerful
medium
tuned into
local
realities

55. cut through the
media noise

56. ALTERNATIVE
DISTRIBUTION MODEL

57. IN HOME
AMBASSADOR
KIT

61. CHILDREN’S
ACTIVITY BOOK

66. Scalable

67. Image Credit: Amazon.com
Thinking
SMALL to
SCALE BIG

68. HOLISTIC
approach

69. FIT
a solution
reflecting
local
REALITIES

70. an approach
to other BIG
CHALLENGES

71. local
production
local
distribution
education/
training
participatory
design
broader
understanding
long-term
adoption
community
ownership/
responsibility
systemic
change
scalable
self-
sustaining
CleanCube
Solution Ecosystem

72. NEXT STEPS
continued testing
prototyping
replicating
preparing for market

73. CleanCube