Group Project : Created a business proposal for application for a Financial Loan

2. RESEARCH
 TYPE OF RESEARCH :Verbal Survey.
 NAME OF SURVEY :Need of cable network.
 PLACE: Village Vighravali, Taluka
Sangameshwar, District
Rantnagiri, Maharashra
State.
 OUTCOME :Out of 2500 houses 500
houses were ready to buy a
setup box connection.
 We decided to become a distributor to the Hinduja
Cable.
 And they accepted us as a Distributor.

3. SCHEME USED
 Under corporate term loans for entrepreneurs.
 The Credit Guarantee Fund Scheme for Micro and
Small Enterprises (CGS).
CGS provides guarantee to bank for collateral-free
loans extended to SME. SIDBI Venture Capital Ltd is a
venture capital company focused at SME.
SME: Small and Medium-sized Enterprise.
SIDBI: Small Industries Development Bank of India.

4. COMPETITIVE COMPARISON STUDY
Name VIDEOCON DIGIAL TV 4 CHAMBER’S
Parent
Company
Videocon.
NXT Digital
The hinduja-HITS network.
Category Digital D2h TV setup boxes. Channels and Broadcasting.
Sector Media and Broadcasting. Media and Broadcasting.
Tagline Direct hai correct hai, digital
DTH Service.
Enjoy Better.
USP
Highest number of channels,
Aslihd service.
Reliable and consistent cable.
Company
Type
Private. Private.

5. QUALITY VIDEOCON 4 CHAMBER’S
Economical. Less. More.
Disruption due to bad weather. Yes. No.
Disruption due to power cut-off. No. No.
Easy managing of packages. Yes. Yes.
Quality of setup boxes. Good. Good.
24/7 helpline. Yes. No.
Portability. Yes. Yes.
Payment. Pre-paid. Pre/Post paid.
Regional channels. Less. More.
Pause/Record/Rewind. Yes. Yes.
Installment charges Yes. No.
Service charges Yes. No.

6. S.W.O.T ANAYLSIS
STRENGTHS WEAKNESSES
 High product offering which is
also customized.
 Strong brand recognition and
visibility.
 VOD and DVR available to all
customers .
 Good financial health.
 No service contracts and no
extra HD equipment required.
 Extra equipment does not have
to be purchased.
 Inability to market to
customers using mass media.
 Signal intrusion and
accidental transmission of
wrong content.

7. OPPORTUNITIES THREATS
 Consumer awareness of VOD
and DVR benefits.
 Availability of HD Channels.
 Consumer confidence
through excellent customer
service.
 Expansion through internet
service provider.
 Competitor pricing and
consolidation and
partnerships for
competition.
 Entrance of telecom into
TV/Video content market.

8. OWNERSHIP
 TYPE OF ENTERPRIZE :PARTNERSHIP.
 NO. OF PARTNERS :4
 P&L RATIO :EQUAL.
 NAME OF PARTNERS :YASHITA. SHARMA.
RUCHITA. SANGARE.
SAMRUDDHI. KULKARNI.
VAIBHAVI. BRAHMECHA.
 All partner’s together get 70% of Net Profit.
 15% each for expansion and contingency in future.

9. MANAGEMENT
 HR/ADMINISTRATIVE HEAD:
NAME :YASHITA. SHARMA.
AGE :28yrs.
QUALIFICATION :MBA from Harvard university,
USA.
EXPERIENCE :5yrs.
 TECHNICAL HEAD:
NAME :RUCHITA. SANGARE.
AGE :25yrs.
QUALIFICATION :MBA from Harvard university, USA.
Hardware and networking course from
jetking.
EXPERIENCE :2yrs.

10.  MARKETING HEAD:
NAME :SAMRUDDHI. KULKARNI.
AGE :25yrs.
QUALIFICATION :MBA in Marketing from IIM
Bangalore.
EXPERIENCE :2yrs work experience in Airtel DTH
as a marketing manager.
 FINANCIAL HEAD:
NAME :VAIBHAVI. BRAHMECHA.
AGE :26yrs.
QUALIFICATION :MBA in finance and banking from
Symbiosis College Pune, pg in
event management from IIMCM.
EXPERIENCE :3.5yrs experience in TATA Sky as a
financer.

11. BUSINESS POLICY
 PURPOSE:
Offering the best combination of channels that caters
to the entire family.
Offering a state of the Art Picture and Sound quality to
end users.
Guaranteeing an immediate and effective after sales
service.
Amazing subscribers with TV entertainment they
never expected available.

12.  VISION:
To maintain our unrivaled service by continuously
updating our package of channels combined with a
high quality after sales services a permanent update on
our coverage and exclusive channels distribution
agreements. To become a internet service provider.

13.  MISSION:
Our MISSION is to ensure 24 hours of TV
Entertainment to the entire family.
Our GOAL is to provide CABLE ENTERTAINMENT on
the hour.
Our AIM is to best serve our subscribers.
Our TARGET is simply CUSTOMER SATISFACTION.

14. CAPITAL CONTRIBUTION
 TOTAL CAPITAL REQUIRED = Rs 2100000.
PARTNERS CONTRIBUTION (Rs)
VAIBHAVI. BRAHMECHA. 400000.
YASHITA. SHARMA. 400000.
SAMRUDDHI. KULKARNI. 400000.
RUCHITA. SANGARE. 400000.
CGS SCHEME. 500000
TOTAL CAPITAL. 2100000

15. MATERIAL REQUIREMENT
 MAIN CONNECTION:
RG11 fiber 6000 meter wire.
Main machine (25).
 HOME-TO-HOME CONNECTION (H2H):
RG6 5000 meter wire.
860mhz Hybrid Amplifier (MG) (17).
 Inventory tools.

16. ESTABLISHMENT COST
MATERIALS AMOUNT (Rs)
MAIN WIRE. 400000
MAIN MACHINE. 300000
H2H WIRE. 200000
HYBRID AMPLIFIER. 50000
INVENTORY 150000
WAGES 100000
ADMINISTRATIVE EXPENSES 250000
FINANCIAL EXPENSES 250000
MARKETING EXPENSES 250000
TECHNICAL EXPENSES 250000
TOTAL COST 2100000

17. PRODUCT/SERVICE INFORMATION
 We provide the product of Rs 2000 containing:
 1 Setup box.
 1 Audio/Video cable.
 1 Power cable.
 1 Setup box remote.
 1 Remote battery cell.
 1 Setup usage manual.
 1 year warranty card.
• A cable wire connecting setup box (Rs 500).
• Monthly channel pack varies according to selection,
package starts from Rs 200.
• Total installation charges=2500+channel package.

20. VERTICAL INCOME STATEMENT
PARTICULARS AMOUNT
REVENUE
(500*2700)
1350000
(-) COGS (500*1650) 825000
GROSS PROFIT 525000
(-) OPERATING
EXPENSES (RENT)
5000
(SALARY)
(2*2500+3*5000)
20000
GROSS INCOME 500000
(-) INCOME TAX
(500*30)
15000
NET PROFIT 485000
 Business will start from the
1st April 2017.
 Beside is the estimated
vertical income statement
of the 1st month of business.
 Through this we can ensure
that the capital borrowed
can be repaid.
 Salary:
Marketing =2 (2500).
Technical =3 (5000).

21. FUTURE GROWTH OF ½ YEAR
MONTH RATE SUBSCRIBERS SAVING
APRIL.
15% 500
72750
MAY. 1500
JUNE. 1500
JULY. 1500
AUGUST. 1500
SEPTEMBER. 1500
As we see the stability of the business after 1 year of starting the
business we will have enough fund for the further expansion of the
business and repayment of the scheme capital.
If the subscribes increases in the period of the 1st year the saving
income will be used for further purpose.

22. MARKETING STRATEGY
 Organize presentation for all people.
 Regional language to communicate people.
 Digital marketing through website.
 Word of mouth through repudiated and respected person
in the village.
 Distribute pamphlets through local newspaper.
 Promotion through melas, mandis and through banners.
 Marketing through local FM channels on radio.
 Distribute pamphlets through local newspaper.
 Extensive advertising through T.V.
 Get employee involved.

23.  Let Customers interact.
 Focus on Customer requirements.
 Help Customer solve a problem.
Marketing expenses 250000
Advertising cost (T.V). 1,50,000
Printing . 10,000
Digital marketing. 15,000
Arrangements of ppt. 5000
Local newspaper advertising. 3000
Salesman salary. 5,000
Others. 5,000
Total. 1,93,000
Save . 57,000

24. REALIABLE AND
CONSISTENT CABLE
SERVICE MAXIMUM
CHANNELS WITH MINIMUM
COST
Call : 8424841210 /9619769472
Help Line No. 8080506699
Email samruddhi@fourchamber.in
Website : www.fourchamber.in

25. CONTINGENCY PLAN
 In any business there are possibility of contingency
/problem.
 In this type of business it can be:
 Cut of wire.
 Software/hardware up-gradation.
 Any natural calamities.
 Technical problem with the setup box, remote, wire, etc.
 For which we have a contingency plan. Which is 15% of net
profit to be saved for any problem in near future.
 Contingency saving is Rs 72750 for 1st month and for next
months is Rs 1500, if there is no changes in the number of
subscribers.

26. CONCLUSION
We feel that our business will be successful and
we will be able to meet the needs of our customer and
give them a 100% satisfied service. Making the name of
our business in the state is our target. We will put our
best to make this business a successful one. We are
looking forward to cover up all our expenses as
mentioned in the financial part and achieve our goal in
the proper way. Our business is not so big, we are very
much hopeful that we will be successful one.

27. TEAM MEMBERS
 CLASS : SYBMS.
 COLLEGE : S.N.D.T COLLEGE.
 MEMBERS:
RUCHITA. SANGARE (47).
YASHITA. SHARMA (56).
SAMRUDDHI. KULKARNI (31).
VAIBHAVI. BRAHMECHA (08).

28. ACKNOWLEDGMENT
OUR PROJECT WOULDN’T HAVE REACHED
ITS CURRENT SHAPE WITHOUT THE SOUND
GUIDANCE OF OUR TEACHER VIJAY SIR AND
ALSO THANKS TO MR. RAMESH SANGARE FOR
HIS SUPPORT.
WITHOUT THEIR CO-OPERATION AND
SUPPORT OUR PROJECT WOULD HAVE BEEN
IMPOSSIBLE.