Your Online Reputation | Where is it and How to Respond

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This lecture was presented at the recent meeting of the American Academy of Ophthalmology 2019 in San Francisco. Whether or not you choose, you have a reputation to maintain, but where is your online reputation and how can you easily/automate monitoring what your patients are saying about you, your colleagues and your medical practice? Aggregator sites (Healthgrades, Yelp, Vitals, etc.) compose >90% of your online reputation. Claiming your accounts is easy and free. Monitoring your online reputation can be completely automated. Tips are given to set up email notifications for the few platforms that are NOT indexed by the search engines. You should be aware of both positive and negative remarks about you. Responding to BOTH positive and negative comments is a must...and is a great way to encourage others to leave a remark. Best of all, if you claim your aggregator accounts, your local SEO can improve dramatically! All the best, Randall Wong Grant Wong www.MedicalMarketingEnterprises.com www.SunriseHostingServices.com randall.v.wong@gmail.com

Marketing

ONLINE REPUTATION
WHAT ARE THEY SAYING?
AAO 2019 Tech Pav
Randall Wong, M.D.
Grant Wong MS III

Randall Wong, M.D.
• Ophthalmologist
• Online Marketing
• Medical Marketing Enterprises, LLC
• Healthcare & Medical Internet Marketing
• SEO
• Reputation Management
• Sunrise Hosting Services, LLC
• Managed website hosting (virtual IT)

Randall Wong, M.D.
• Ophthalmologist (Retina Specialist)
• Online Marketing
• Medical Marketing Enterprises, LLC
• Healthcare & Medical Internet Marketing
• Reputation Management
• Sunrise Hosting Services, LLC
• Managed website hosting (virtual IT)

Online Reputation
• What is your online reputation
• Where is your online reputation
• Monitor
• Respond
• Bonus!

Online Reputation
“With or without a
website or social
media, every
business has an
online reputation to
maintain.”

What is Online Reputation?
• Whatever people are saying about you on the Internet
• Review sites
• Bulletin Boards
• Chat Rooms
• Websites
• Social Media

Where is Your Online Reputation
• Review sites
• Social Media
• Bulletin Boards
• Chat Rooms
• Websites

Managing Your Online Reputation
Monitor the Internet –
automated process
Looking for both positive
and negative comments
or reviews.
How to Respond

Why Respond?
Acknowledge
Engage
Transparency
The act of “responding”
shows that you are
interested and ...you
care.

Where to Look for Reviews
• On Page (you own)
• Off Page Reviews

Off-Page Sources
Review Sites
Local Directories
Business “Aggregators”
BBB
Consumer Reports
Washington Checkbook
Chat Rooms
Bulletin Boards

On-Page Reviews
Testimonials/Comments left on your website
Facebook?
LinkedIn
Platforms you Own and Control
Ability to Edit or Delete all comments.

Google Alert | Automate Monitoring
www.Google.Com/Alerts
Google emails (the “alert”) anytime
you are mentioned on the Internet.
Includes most sites which are indexed.
Google Plus Account (accrues all reviews in one place)
Angie’s List
What About Yelp?

Angie’s List
Subscription Based
Not indexed
Set up Free Account
Receive email to your inbox

Yelp?
Free
Emails you when comment is left
Often indexed by Google
Business may “upgrade” membership

Monitor
Google Alert
Email from non-indexed sites
Google Plus
Your Website
Social Media
Monitoring the entire online reputation can be done
automatically!

What is Local Search?
Board Certified Ophthalmologist
vs.
Board Certified Ophthalmologist 60611

Off-Page | Aggregators | Directories
Bing Local
Best of the Web
Citysearch
DexKnows
FourSquare
Google +
Insider Pages
Judy’s Book
Kudzu
Manta
Merchant Circle
Super Pages
Yahoo! Local
Yellow Bot
Yellowee
Yellow Pages
Yelp
Healthgrade
s
Vitals
Rate MDS
Doctorbase
WebMD
Docshop
Local.AARP
Mapquest
Realself
LocalMed

Local Search = Off-Page
• Claim your accounts
• NAP
• Link to Your Website

To Your Success!
Randall V. Wong, M.D.
www.MedicalMarketingEnterprises.com
www.SunriseHostingServices.com
www.RussandRandy.com
Randall.V.Wong@gmail.com

To Your Success!
Randall V. Wong
Randall.V.Wong@gmail.com

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Your Online Reputation | Where is it and How to Respond

1. ONLINE REPUTATION WHAT ARE THEY SAYING? AAO 2019 Tech Pav Randall Wong, M.D. Grant Wong MS III

2. Financial Disclosure • I have the following financial interests or relationships to disclose: • Co-Founder: • Medical Marketing Enterprises, LLC • Sunrise Hosting Services, LLC • RussandRandy.com

3. Randall Wong, M.D. • Ophthalmologist • Online Marketing • Medical Marketing Enterprises, LLC • Healthcare & Medical Internet Marketing • SEO • Reputation Management • Sunrise Hosting Services, LLC • Managed website hosting (virtual IT)

4. Financial Disclosure • I have the following financial interests or relationships to disclose: • Co-Founder: • Medical Marketing Enterprises, LLC • Sunrise Hosting Services, LLC • RussandRandy.com

5. Randall Wong, M.D. • Ophthalmologist (Retina Specialist) • Online Marketing • Medical Marketing Enterprises, LLC • Healthcare & Medical Internet Marketing • Reputation Management • Sunrise Hosting Services, LLC • Managed website hosting (virtual IT)

6. Online Reputation • What is your online reputation • Where is your online reputation • Monitor • Respond • Bonus!

7. Online Reputation “With or without a website or social media, every business has an online reputation to maintain.”

8. What is Online Reputation? • Whatever people are saying about you on the Internet • Review sites • Bulletin Boards • Chat Rooms • Websites • Social Media

9. Where is Your Online Reputation • Review sites • Social Media • Bulletin Boards • Chat Rooms • Websites

10. “Two Birds…One Throw”

11. Managing Your Online Reputation Monitor the Internet – automated process Looking for both positive and negative comments or reviews. How to Respond

12. Local Search

13. Why Respond? Acknowledge Engage Transparency The act of “responding” shows that you are interested and ...you care.

14. Where to Look for Reviews • On Page (you own) • Off Page Reviews

15. Off-Page Sources Review Sites Local Directories Business “Aggregators” BBB Consumer Reports Washington Checkbook Chat Rooms Bulletin Boards

16. On-Page Reviews Testimonials/Comments left on your website Facebook? LinkedIn Platforms you Own and Control Ability to Edit or Delete all comments.

17. Google Alert | Automate Monitoring www.Google.Com/Alerts Google emails (the “alert”) anytime you are mentioned on the Internet. Includes most sites which are indexed. Google Plus Account (accrues all reviews in one place) Angie’s List What About Yelp?

18.

19. Angie’s List Subscription Based Not indexed Set up Free Account Receive email to your inbox

20. Yelp? Free Emails you when comment is left Often indexed by Google Business may “upgrade” membership

21. Monitor Google Alert Email from non-indexed sites Google Plus Your Website Social Media Monitoring the entire online reputation can be done automatically!

22. What is Local Search? Board Certified Ophthalmologist vs. Board Certified Ophthalmologist 60611

23.

24.

25. Off-Page | Aggregators | Directories Bing Local Best of the Web Citysearch DexKnows FourSquare Google + Insider Pages Judy’s Book Kudzu Manta Merchant Circle Super Pages Yahoo! Local Yellow Bot Yellowee Yellow Pages Yelp Healthgrade s Vitals Rate MDS Doctorbase WebMD Docshop Local.AARP Mapquest Realself LocalMed

26. Local Search = Off-Page • Claim your accounts • NAP • Link to Your Website

27. Improve Local SEO and Search

28. To Your Success! Randall V. Wong, M.D. www.MedicalMarketingEnterprises.com www.SunriseHostingServices.com www.RussandRandy.com Randall.V.Wong@gmail.com

29. To Your Success! Randall V. Wong Randall.V.Wong@gmail.com

Notas del editor

Medical Marketing Enterprises, LLC was started to teach and consult for Healthcare and Medical Internet Marketing. RussandRandy.com is a podcast focused on Healthcare and Medical Internet Marketing. I am a retina specialist practicing in Fairfax, Virginia.
Medical Marketing Enterprises, LLC was started to teach and consult for Healthcare and Medical Internet Marketing. RussandRandy.com is a podcast focused on Healthcare and Medical Internet Marketing. I am a retina specialist practicing in Fairfax, Virginia.
One of the pearls of monitoring your online reputation is that you can also improve your local search results, that is, the same sites which hold your online reputation heavily influence your local search results.
3 easy steps to control your online reputation; Monitor Look for both negative and positive comments You must respond to both negative and positive comments

Your Online Reputation | Where is it and How to Respond

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